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The Future of Footwear

Sockwa | FN PLATFORM | The Future of Footwear is Here

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Sockwa, an innovative footwear brand dedicated to providing shoes for people who’d rather go barefoot, today announced the launch of its new ‘X8’ line. Composed of a soft, breathable upper bonded to an ultra-thin, high-grip sole, the X8 will be on display beginning February 19, 2013 at the FN PLATFORM show in Las Vegas. FN PLATFORM is the largest, most comprehensive footwear tradeshow throughout North America. Converging the global fashion community all under one roof, it is the ideal launching point for the X8. “The composition of the X8 makes it the perfect blend of function, comfort and most of all, fashion. As the X8 will demonstrate, Sockwa continues to produce the most tactile shoes available for those who would rather be barefoot,” expressed CEO David Zasloff. He added, “We’re super excited to see the reaction of our fans and future buyers of this product.” Given their versatility, much like the G2 and G3, the X8 can be used for a diverse host of activities, ranging from travel to hiking and cycling. With a crushable, washable and extremely lightweight (less than three ounces each) disposition, Sockwa makes for an ideal second shoe to roll, stow and go. “Many of our customers have been assessing the marketplace and inquiring when they would experience a minimalist shoe that emulated barefoot yet offered just enough protection and most importantly, breathability,” explained Zasloff. Good for not only your feet and well-being, but for the environment as well. Sockwa are made from non-toxic, solvent-free, decomposable, readily recyclable, hypo-allergenic, anti-odor uppers along with rubber-free soles; thus, making them the perfect shoes for those to Tread Earth Lightly.™

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Page 1: Sockwa | FN PLATFORM | The Future of Footwear is Here

The    Future  of  Footwear                                                  

Page 2: Sockwa | FN PLATFORM | The Future of Footwear is Here

A  new  breed  of  minimalis+c  footwear.  

Page 3: Sockwa | FN PLATFORM | The Future of Footwear is Here

tread  earth  lightly.              

Born  from  the  beaches  of  Southern  California.  Originally  created  for  the  emerging  sport  of  Brazilian  Beach  Soccer.  

     

Page 4: Sockwa | FN PLATFORM | The Future of Footwear is Here

Features  &  Benefits  

Page 5: Sockwa | FN PLATFORM | The Future of Footwear is Here

At  Sockwa,    we  use  materials  that  are  beAer  for  the  environment  and  healthier  for  your  feet.  Ariaprene  is  the  evolu+on  of  synthe+c  rubber:  

 decomposable    closed  loop  recycling    solvent-­‐free    toxic-­‐free    light  weight    rubber  and  latex  free    superior  insulaEon    hypo-­‐allergenic    odor-­‐free    stretch  &  compression  

prene

Page 6: Sockwa | FN PLATFORM | The Future of Footwear is Here

FN  Pla@orm  Show  2013  Ask  us  about  show  specials.  

 

Page 7: Sockwa | FN PLATFORM | The Future of Footwear is Here

The  future  of  minimalis+c  footwear  Natural  comfort  and  health  Sole-­‐u+on  technology  =  the  thinnest  sole  possible  Sustainable,  greener  manufacturing  Recyclable  materials  The  ul+mate  second  shoe  &  strangely  addic+ve    

Page 8: Sockwa | FN PLATFORM | The Future of Footwear is Here

Innova+on  &  Technology  

Our  sole-­‐uEon  is  the  thinnest  sole  possible  and  maximizes  tacElity.  

Page 9: Sockwa | FN PLATFORM | The Future of Footwear is Here

The  UlEmate  Second  Shoe  ……………                    endless  uses            travel          leisure          yoga          cross-­‐fit          aJer-­‐cycling          water  sports          beach  sports    backpacking    exercise    paddle  boarding    and  on  and  on  …….              

Page 10: Sockwa | FN PLATFORM | The Future of Footwear is Here

FN  Pla@orm  Show  2013  Ask  us  about  show  specials  offers.  

 

Page 11: Sockwa | FN PLATFORM | The Future of Footwear is Here

2013  

The  Future  of  Footwear  is  here.