Pre-Superbowl NFL Word of Mouth Leaders by The Keller Fay Group

© 2014 Keller Fay Group | Not to be quoted or distributed without written permission

The Most Talked About Teams in the NFL: 2013 SeasonJanuary 2014

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The NFL’s Most Talked About Teams: 2013

• Super Bowl 2014 pairs the NFL’s best offense against the best defense. But which team has been the most talked about this season?

• Seattle’s vaunted “12th Man” might fill its home field with noise, but nationwide the Denver Broncos stand out with more than twice as many word of mouth conversations per week than the Seattle Seahawks.

• Both Super Bowl participants climbed the rankings this year, with the Broncos up 4 spots to #4 while the Seahawks shot up 11 spots to #13.

• Meanwhile, neither is the WOM leader for this season. That honor goes to the Dallas Cowboys, “America’s team,” which remained atop the WOM rankings with over 16 million weekly talkers.

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NFL WOM Leaders (2013 Season)

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WOM Ranking

TeamWeekly Talkers

About Team (millions)

1 Dallas Cowboys 16.1

2 Green Bay Packers 12.9

3 (+3) New England Patriots 11.7

4 (+4) Denver Broncos 11.5

5 (-1) Chicago Bears 11.0

6 (-1) Pittsburgh Steelers 10.5

7 (-4) New York Giants 10.4

8 (+2) Philadelphia Eagles 8.9

9 San Francisco 49ers 7.7

10 (+4) Minnesota Vikings 6.8

13 (+11) Seattle Seahawks 5.6

© 2014 Keller Fay Group; Source: Keller Fay’s TalkTrack®, Aug. – Dec. 2013Note: Up / Down arrow and (+/-) indicates change in ranking from Aug. – Dec. 2012

About this Study

• The Keller Fay Group is the leader in word of mouth marketing research.

• Keller Fay’s TalkTrack® is the only ongoing measure of all word of mouth, both offline and online.

• TalkTrack® captures WOM volume for all 32 NFL teams. – This report measures the % of people talking about each team

from Aug – Dec. 2013. This number was then projected on the US population age 13-69 to determine the amount of weekly talkers for each team.

• For more information visit: www.kellerfay.com

4© 2014 Keller Fay Group | Not to be quoted or distributed without written permission

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© 2014 Keller Fay Group | Not to be quoted or distributed without written permission

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Matt PhillipsAccount Director

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Pre-Superbowl NFL Word of Mouth Leaders by The Keller Fay Group