STORY TELLING IN HET #ROEIEN

NSRF CONGRES - 14 NOVEMBER 2015

It takes people to tell a story It takes stories to build a brand

INTRODUCTION

Gijsbregt

Feel free to follow me @gijsbregt

INTRODUCTION

Gijsbregt

INTRODUCTION

Gijsbregt and story telling

Sportnext // Livescope // De Buik van Rotterdam

INTRODUCTION

Týrsday

The sports content and activation agency.

http://www.tyrsday.com

We empower talent in creating value

We empower talent in creating value

INTRODUCTION

It’s a digital world

INTRODUCTION

When will internet video overtake TV?

“It already happend.” - Eric Schmidt CEO Google (in 2012)

INTRODUCTION

Nike Inc.

Latest World Cup ad, featuring Real Madrid star Cristiano Ronaldo, was seen

by 78 million people in four days.

INTRODUCTION

Nike Inc.

Latest World Cup ad, featuring Real Madrid star

Cristiano Ronaldo, was seen

by 78 million people in four days.

INTRODUCTION

TV sets are in the minority

Computing devices used for video now far outnumber actual ‘televisions’

INTRODUCTION

It’s a digital world

INTRODUCTION

Digital world right now

INTRODUCTION

Social media world wide

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Facebook Whatsapp FB messenger Instagram Linkedin Twitter Snapchat Tumblr Pinterest Foursquare Vine

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1550

INTRODUCTION

Use of smartphone

INTRODUCTION

Everything is connected

INTRODUCTION

Number of runkeeper users

Today runkeeper has 38 million users

INTRODUCTION

Tracking

INTRODUCTION

Tracking

INTRODUCTION

Data, messages and connections miss context

STORYTELLING

Talent is your guide in this digital world

STORYTELLING

The power of talent

106. 894.346 likes

38.206.113 followers

STORYTELLING

Unfiltered communication

STORYTELLING

It’s a sharing world

STORYTELLING

Create a continuous impact

STORYTELLING

Why?

STORYTELLING

Connect to your fans

STORYTELLING

Use your influence

STORYTELLING

Tell your story the way you want it

STORYTELLING

Inspire people

STORYTELLING

Create commercial value

STORYTELLING

Take responsibility

STORYTELLING

Even after you quit being a pro

STORYTELLING

Manage the hassle away

STORYTELLING

How?

STORYTELLING

Set your goals

STORYTELLING

What story do you have to tell?

STORYTELLING

Let technology work for you

STORYTELLING

Form and instruct your team

STORYTELLING

Share your adventure

STORYTELLING

Track results

Get started

Create value

GET STARTED

So how does it work?

Strategy

Social website

Consistent storytelling

GET STARTED

Strategy

GET STARTED

Social media websites

GET STARTED

Social websites

GET STARTED

Social website

GET STARTED

Consistent storytelling

NEXT STEPS

Opportunities

Follow us: @teamtyrsday