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NASHVILLE PREDATORS
Youth Marketing & Fan Development
STREET PREDS OVERVIEW
Grassroots program supported by NHL
Introduces students to the game of hockeythrough interactive clinic
Promote the Nashville Predators Staff provides instruction highlighting gamefundamentals and everyday physical fitness
STREET PREDS OBJECTIVES
Introduce basic hockey skills and fitness techniques to inexperienced youth
Increase the number of kids playing hockey locally
Expand fan base resulting in increased ticket sales
CLINIC TIMELINE
Introduction – 2 minutes
Safety – 3 minutes
Explanation of equipment – 5 minutes
Holding a stick instruction – 10 minutes
Stickhandling instruction – 10 minutes
Relay Race – 10 minutes
Scrimmage – 10 minutes
“GET FIT AND BE ACTIVE”
Aerobics
Muscle strength and endurance
Flexibility
Body composition
Source: presidentschallenge.org
CLINIC RECAP
Street Preds Leaves Lasting Impact on Local SchoolsFriday, 10.14.2010 / 2:30 PM / CommunityBy Tim Bogdansky - Nashville Predators
Nashville, Tenn. (October 14, 2010) –
Local elementary schools are riled up for another season of Predators hockey, and while the on-ice product has Nashville buzzing, it’s what’s happening in gymnasiums during P.E. classes and after school programs that has elevated the interest. Earlier this week, Predators staff conducted their Street Preds program during physical education classes at Binkley Elementary School. Matt Simpson runs the P.E. program at Binkley and is impressed with the progress made in the short time the program has been in schools.
“It’s great to see members of the Nashville Predators so devoted to the growth and development of hockey amongst our local schools.” Students and teachers alike are optimistic about implementing hockey into their yearly P.E. curriculum. There is currently no requirement to cover it in school, however the interest has spread from one school to another.
“It would be huge to have schools require hockey at least once a year. We love it and it stresses the importance of staying active and in shape as well. I’ve tried to get the word out and managed to get a couple more schools on board,” says Mr. Simpson.
Street Preds is a grassroots instructional clinic aimed at introducing the game of hockey to students at Greater Nashville schools while promoting the team in the community. Last season, the Predators visited over 50 schools and plan to capitalize on their momentum by expanding their reach to more schools, hoping to leave its mark on over 15,000 kids.
MARKETING PLAN
Cross-promote with G.O.A.L. and Gnash Kids Club through flyer distribution > Target schools within close proximity to rinks Provide local rinks with information and educate rink staff about program Implement website registration form Position Street Preds information on concourse at Predators home game Budget advertising with local media and movie theaters
DEPARTMENT INVOLVEMENT
BroadcastTV/radio broadcasters make appearances at clinics
TV/radio broadcasts implement live reads to inform listeners/viewers Ticket SalesAssign account rep to each clinic to offer discounted group nights for participating schools
Schools compete to sell the most tickets to have an exclusive clinic with Predators players or Gnash
Sponsorship Find Street Preds program sponsors
> t-shirts with sponsor name/logo distributed to clinic participants
Hockey OperationsFeature player, coaches, and alumni during clinics
> game strategy, teamwork
Trainers emphasize importance of “Get Fit & Be Active”
FoundationWork to better promote the goals of youth hockey programs at Foundation-sponsored events
DEPARTMENT INVOLVEMENT
2010-2011 FEATURED EVENTS
VIP Sleepover Event provides fans the opportunity to spend the night at Bridgestone Arena and give them a feel for what it’s like to be an NHL player
Members have access to the locker room where they will spend the night
Members can interact with Gnash during a skate on Bridgestone Arena ice
Predators strength and conditioning coach outlines players’ workout and eating habits, while conducts tour of weight room and describing how they can stay fit through “Get Fit & Be Active”
2010-2011 FEATURED EVENTS
Warm-ups on the Glass
Members get up close and personal during pre-game warm-ups
Name will appear on jumbotron during game
Gnash’s Birthday Bash
Members celebrate Gnash’s birthday with a meet-and-greet autograph session, including other local team mascots and an oversized hockey-themed birthday cake