SOCIAL “Victory for MSU”

S2PC.com Kiya Barden

MSU ATHLETICs department!

  NCAA Division I : Big Ten Conference

  25 Varsity Sports Teams

  12 intercollegiate sports for men and 13 intercollegiate sports for women

  Six NCAA Final Four appearances in 12 years by men’s basketball team

  Three-time national top collegiate mascot (Sparty) for 2004, 2005, and 2007

INSIDE THE !MSU Athletics DEPARTMENT !  Mission: “We gather and engage our community to teach,

support and celebrate our student-athletes in their quest for excellence.”

  Core values: respect, positive attitude, focus, accountability, continued improvement, and integrity.

  Challenges: Negative press regarding behavioral incidents regarding men's football and basketball teams.

  Athletics Director: Mark Hollis

S2PC !SPARTANS SOCIAL Press Conference

MSU Athletics team up to create social networking website to increase community

outreach and create a professional fan based system to communicate with fans.

System creates both visual and private chats and forums allowing fans and donors access to student athletes while implementing and increasing Social Media

Marketing (SMM), tuition donations and event sales.

Functions of S2PC!  Interactive website promoting MSU Athletics

Department

  Live virtual video press conferences after games and big announcements

  View player profiles from each of the 25 varsity teams

  Participate in discussion forums about news and updates from the MSU Athletic Dept.

  Message and chat with athletes when online (athletes are required one hour of online activity per week)

  Computerized video games of the Spartan teams

Key Components!

  S2PC gives fans more access to athletes to ask them questions or to simply express their admiration for the achievement of MSU Athletics via social media and networking tools.

  Grasp student athletes, coaches and staff and strengthen their communication to fans on and off the court.

  Implement sales and good press through S2PC enabling athletes to speak on issues involving athletics and the community.

Key Components!

  Assist them in gaining good press, communication skills and evolving the wonderful reputation of MSU Athletics.

  Each athlete will be required to make a social professional profile which they will be monitored by fans.

  This will allow us to monitor popularity of specific players.

  Which will also give players a voice on opinions in which they feel to address.

Key Components!

  This will make the donors and fans feel as if they are a part of the movement to improve MSU Athletics and will make them more eager to spend money, which is a win-win for both the department and the fans.

 

  MSU Athletics will increase revenue and fans will have a better access to their Spartan Idols.

Metrics of Success!  Number of Registered users

  Feedback from bloggers and social networks

  Active participation on site

  Athlete-Fan participation feedback

  Revenue profited from registered users and advertisements

  Increased confidence delivered from athletes to fan through site after bi monthly evaluation

Budget!Revenue generated from:

  $5 one time registration fee for users

  Web Advertising profits

  Donations accepted via site

  Purchase of apparel and team gear

  Purchase of sporting event tickets

  MSU Athletics will increase revenue and fans will have a better access to their Spartan Idols.

Budget includes:

Web Designer: $5,000.00

Domain: $30.00

Graphic Artist: $1,000.00

Video Game Designer: $5,000.00

Network Engineer: $10,000.00

Network Monitor: $25,000.00

Total: $ 45,030 yearly

Traffic will take place during the fall and spring during different sports seasons.