MIND, BODY & SOUL SURF CLUBKaylyn Crawford, Phillip Crowe, Terrisa James & Krystin Olinski

How it all began…

• Four men, joined by the same passion, have come together to share their love of surfing to the world.

• Through the creation of an interactive website serving as a community gateway to all things surf. Their brand will illuminate minds, bodies, and souls throughout Florida (Initial market).

• How will they accomplish these big dreams you ask? Simple, just let us explain.

Do they have something?

In a survey conducted by our IMC team, we found the following:

Would you ever purchase a sub-

scription to your fa-vorite web site?

Yesno

In general, are you likely to read arti-

cles and blogs about your favorite past

time? YesNo

Market Description

Our competitors have a long standing and established presence in the surfing community. How can we overcome? Keep it unique, innovate!

Surf clubs:• Coalition of Surfing Clubs• Ventura Surf Club• Association of Surf Angling Club

Internet Sites:• Boardfolio.com• Surfline.com• Surfingcal.com• Surflook.com• Surfguru.com

Surfing Apparel:

• Quicksilver• Billabong• Volcom• RVCA

Target Audience

We will target males, over 35 years old, with disposable income, and a college education. This audience is similar to that of Rolling Stone and Fox Sports.

Rolling Stone

Fox Sports

Psychographics

Prizm Data for our Target Market:

Positioning

Where do we make our stand? Simple,

Intent Inhibits l Surfing Releases

Watermen

Quicksilver

BillabongHurley

RVCA

Corporate ID

Brand Introduction

The launching of Watermen will occur at a charity surfing tournament in New Smyrna Beach, FL on August 7, 2010.

• Show em’ we’re: socially responsible• Give em’ the goods.• Tell em’ where it’s at.

watermen.com

Website

The successful launch of an interactive website is key to the clients’ success. Watermen.com will focus on two key sets of clients:

1. Clients holding subscriptions to our site, aaaour “mega movers”.2. Those whom visit the site for short periods ofaaatime and do not have a subscription,aaaour “flighters”

Site Income

40% E-commerce

10%Ad space revenue

50%Subscription

fees including franchise buy-ins

watermen.com

The profits generated from this site will come from three areas:

1.Customer Subscription• Including franchises

2.E-commerce3.Ad-space revenue

Site Map

Home

Subscription Site (Pay)

Latest Articles

Chapter Forums

Calendar Events

Custom Home Page

Free Site

Article Archive

Ecommerce

Teaser Home-Page

watermen.com