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THE ONLINE CONTENT AND ACTIVATION AGENCY Living the video life RSFF - Sportnext - APRIL 10, 2015

Living the video life

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Page 1: Living the video life

THE ONLINE CONTENT AND ACTIVATION AGENCY

Living the video life RSFF - Sportnext - APRIL 10, 2015

Page 2: Living the video life

POV and selfie

Page 3: Living the video life

Pics or it didn't happen

Page 4: Living the video life

A moment not captured is a

moment not lived

Page 5: Living the video life

The rise of the little screen

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When will internet video overtake TV?

"That already happened."

Eric Schmidt, CEO Google (in 2012)

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Nike Inc. (NKE)'s latest World Cup ad, featuring Real Madrid star Cristiano Ronaldo, was seen by 78 million people in four days.

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TV sets in the minority

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Two ends

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From YouTube

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To Vine

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To Snapchat

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To live streaming

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To omnipresence

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People's panopticon

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Cameras everywhere

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Google maps x YouTube x Twitter

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Price of everything and value of nothing

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Emancipation, democratization & going pro

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Personal brands

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Every athlete on an adventure

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An edited life

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Brands everywhere

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Video everywhere

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Live the video life

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Questions? Ask us: @teamtyrsday