Why eSports means Business

eSports is a phenomenon of the masses. Millions of gamers play and watch games online. Some countries are setting the visa status of gamers equal to athletes.

Professional leagues organize an ever growing business. Gaming gets serious and no one should ignore this trend.

01 Gamers watch less TV

58%playing board

games

49%watching

TV

47%going to the

movies

44%watching movies

at home

Gamers who are playing video games are spending less time:

� � � �

02 Gamers watch eSports broadcasts

eSports events are consumed worldwide via streaming. They are amongst the most popular online broadcastings.

Leag

ue

of L

egen

ds

Seas

on

3

Wo

rld

Ch

amp

ion

ship

8,5m

Felix

Bau

mga

rtn

er’s

ju

mp

fro

m t

he

edge

of s

pac

e

8m

CB

S’ S

up

er B

ow

l XLV

III

1,1m

Do

ta 2

to

urn

amen

t —

T

he

Inte

rnat

ion

al 3

1m

Co

ca C

ola

‘Po

lar

Bo

wl‘

seco

nd

scr

een

ca

mp

aign

20

12

600k

Stre

am o

f th

e 2

01

2 O

lym

pic

s

500k

Th

e B

riti

sh r

oyal

wed

din

g 2

01

1

300k

WC

S Se

aso

n 2

fi n

als

100k

Peak Concurrent viewers in stream

Gamers are infl uencers03

� � � ��

� � ?One Gaming Enthusiast infl uences an average of four people’s tech choices

among his friends and family.

The average Competitive Gamer is ...

• student or early in their career

• active, social, communicative

• technology-oriented

• multiplier, innovator, early-adaptor

• very strong buying infl uencer

• the social media generation

Professional Gamers earn serious money04

Top 10 highest Prize Pools in 2013

$2.874.407

$2.050.000

$1.000.000

$300.000

$250.000

$250.000

$243.265

$239.425

$237.974

$236.341

The International 2013

LOL Season Three World Championship

Call of Duty Championship 2013

Halo 4 Global Championship

DreamHack Winter 2013 (CS:GO)

WCS 2013 Global Finals

OnGameNet The Champions Summer 2013

OnGameNet The Champions Spring 2013

LPL Summer 2013

LPL Spring 2013

International brands are already involved in eSports05

Do you want to know how eSports can leverage your Brand?

Professional Sports Average Annual Salary 2013(excluding Sponsoring Deals)

$5.2M National Basketball League (NBA)

$2.5M Major League Baseball (MLB)

$2.05M Bundesliga

$1.9M Premier League

$1.75M National Football League (NFL)

$0.26M Men’s Tennis

$0.08M Professional Gamer

$0.16M Women’s Golf

$317,990.26

Best earning Gamer 2013Gustav “s4” Magnusson

www.euroforum.de/esports

16-26 years old

85%male