Embed Size (px)
DESCRIPTION
At the October meeting of the Social Media Club Detroit Chapter, Brand Camp University organizers Hajj Flemings and Brandon Chesnutt shared how they tackled building a social media conference from the ground up and what they learned from the experience.
Citation preview
BRAND CAMP STORY
How to Avoid Conference FAIL
Hajj Flemings @hajjflemingsBrandon Chesnutt @bchesnutt
http://www.flickr.com/photos/51035555243@N01/155918164/
The start.
The upgrade.
Why do major conferences matter to Metro Detroit?
http://www.flickr.com/photos/91672498@N00/2558066319/
Conferences add credibility to growing digital communities.
http://www.flickr.com/photos/34887679@N00/3609957389/
They provide an “experience” you simply cannot find online.
http://www.flickr.com/photos/12842055@N03/3622769631/
Detroit is in a Brand Crisis.
Conference development requires careful planning.
http://www.flickr.com/photos/82586629@N00/3595836235/
Start by growing your idea.
http://www.flickr.com/photos/54738725@N00/67066830/
You can approach it like an “entrepreneur…”
http://www.flickr.com/photos/15237218@N00/2297256726/
…or a “franchisee.”
http://www.flickr.com/photos/10576939@N04/2768022703/
Match your conference content to the market.
http://www.flickr.com/photos/81787495@N00/52445415/
Find the right content to personality ratio.
http://www.flickr.com/photos/75429951@N00/3191716153/
Be ready to handle “interesting” requests from rockstar speakers.
http://www.flickr.com/photos/76453579@N00/2261560287/
Create reasonable expectations.
http://www.flickr.com/photos/15965815@N00/2527974200/
Differ from the “norm.”
Questions?
http://www.flickr.com/photos/15965815@N00/2527974200/http://www.flickr.com/photos/91903883@N00/2311427946/
Thank You!
http://www.flickr.com/photos/16761280@N00/2306001896/
