Growing BolderUnderwriting Opportunities

It’s not about age. It’s about attitude.

What is Growing Bolder?

• GB has shot from one PBS affiliate to over 200 in four (4) months

• GB has a potential audience of 172 million viewers

• GB delivers exciting stories of men and women who are redefining the possibilities of life after 50

• GB inspires audiences of all ages to believe that it's never too late to achieve their dreams

A great television show and a tremendous opportunity.

Growing Bolder is produced by Bolder

Media Group, a team of broadcast

journalists and Emmy Award-winning

storytellers. Vision Media Award Winner

Recognized as the media company that has done the most to promote a positive image of aging.

It’s a Major Market Hit!

“It’s a game changer. Growing Bolder is unlike anything else on the air. It has a strong connection with viewers because it’s upbeat, inspirational and entertaining.” May 2010

José A. Fajardo

President & CEO, WMFE Orlando

• GB has achieved 60% carriage (over 200 stations) in 3 months

• GB Season 1 is now airing in 30 of the top 50 markets

GB CONNECTS With the Audience You Want

• “One of the best shows on PBS I have ever viewed. It is just what this country needs. Something positive to show you can help yourself with the right attitude.” Stan Richards/ Denver

• “Is there any way to say how much this show encourages us? There is not a tangible way to measure that spark you ignite in us. Thanks Growing Bolder!” Sharon Frye/Washington, D.C.

• “As a boomer with a great career who still wonders, ‘what do I really want to do when I grow up?’ I find GBTV rich with ideas and inspiration.” Kay Castle-Brinker/Cincinnati

•“I saw the first show today, and love the concept: “Growing Bolder” not older. I wish more people thought like that!” Carolyn Howell Huggins/Phoenix, AZ

•“Love Growing Bolder…all avenues of it…inspires so many people…gives much hope and information that we usually would not know about. Keep up the great work!!” Oleda Baker/Boca Raton, FL

Hundreds of unsolicited comments demonstrate that Growing Bolder resonates with its target audience.

• 10,000 Americans turn 50 every day

• The 50+ market consists of 100 million consumers and is growing six times faster than the rest of the population• By 2020 there will be 120 million 50+

Riding the Age Wave!

50+ HAS MORE DISCRETIONARY INCOME THAN ANY DEMO IN HISTORY -- AND THEY SPEND IT!

THE MOST DRAMATIC DEMOGRAPHIC SHIFT IN HISTORY HAS BEGUN

• 50+ controls $3.7 trillion in spending power • 50+ controls 77% of the net worth of U.S.

• 50+ outspends younger adults by $1 trillion annually

• Responsible for 40% of all consumer spending• Account for 85% of all luxury travel and 80% of all leisure travel• Account for 60% of all healthcare spending • Purchase 74% of all prescription drugs• Purchase 51% of luxury automobiles and 41% of all new cars • Own 74% of all money market accounts • Spend more per capita on groceries than any age group• 50% plan to buy a new home after retirement • Account for 57% of all vacation home ownership • 96% pass product and service information on to friends• Dine out 4-5 times per week

Boomers: the Greatest Consumers of All Time

50+ spend more than average on travel, vacation homes, recreational vehicles, new cars and trucks, casual dining, beverages, furniture,

entertainment, gifts, groceries and healthcare.

Sources: 1:Jupiter Research 2: Forrester Research 3: Harris Interactive 4: Del Webb Survey

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Benefit from the “PBS Halo Effect”

PBS is the most highly valued media destination serving people 50+. The PBS audience consists of affluent and upscale consumers, community leaders and business decision makers.

• 3 out of 5 people 50+ watch public television

• 86.7% have a household income over $50,000

• Are more likely to buy products and services from sponsors

• Believe sponsors are committed to quality and excellence

• Recognize sponsors as industry leaders

The Media Audit Program and Report: International Demographics, Inc. and PBS Image Study

PBS Viewers...

In 2010, PBS ranked #1 in public trust among all media outlets -- for the 6th straight year.

Source: TRAC Media Services and Harris Interactive Research,

Why is Growing Bolder Unique?

• GB isn’t about age, it’s about attitude • GB tells stories of ordinary people doing extraordinary things• GB is aspirational and inspirational• GB smashes stereotypes on limitations of any nature• GB is creating a community -- a large and loyal tribe• Every GB story has a specific takeaway• GB is Fun!

There are very few options available to reach the active lifestyle demographic. Growing Bolder is by far the best because:

Men Women TotalAdults 18-34 20,015,884 19,836,608 39,852,492Adults 35-49 18,558,280 19,135,289 37,693,569Adults 50+ 26,159,578 30,585,335 56,744,913Total Potential Audience 172,500,000

Growing Bolder on PBS Our audience consists of your customers

•53% Women•47% Men•Avg. Age: 56

GB Viewer Profile:

Source: TRAC Media

Active Lifestyle, Educated, Affluent Boomers Age 45-65

Potential Growing Bolder Audience

Underwriting Opportunities Available

•Exclusive National Title Sponsor

•Primary “Brought to You By” Sponsor

•Supporting Sponsors

•In Kind Sponsors

Exclusive National Title Sponsor

• Twenty-six (26) original first-run episodes.

• Thirty (30) seconds at top and thirty (30) seconds at bottom of every show.

• Additional re-airings: most stations air GB multiple times a week on multiple

channels throughout the season.

• Message remains attached to program and in inventory for three (3) full years.

• Equal exposure on the website, weekly newsletter, radio show and PR

releases.

• DVD Sponsorship

• Content license and I-frame for all GB content.

• Exclusivity in products/service segment.

Primary Sponsor --“Brought to You By...”

• Thirteen (13) original first-run episodes.• Fifteen (15) seconds at top and 15 (15) seconds at bottom of show.• Additional re-airings on a station-by-station basis throughout the season.• Pick-up for an additional thirteen (13) weeks of reruns.• Remains in inventory for three (3) full years to air.• Equal exposure on the website, weekly newsletter, Radio Show, and PR

releases. • DVD Sponsorship• Content license and I-frame for all GB content.• Exclusivity in products/service agreement

Supporting Sponsor

• Thirteen (13) original first-run episodes.• Ten (10) seconds at top and 10 (10) seconds at bottom of show.• Additional re-airings on a station-by-station basis during the

season.• Pick-up for an additional thirteen (13) weeks.• Remains in inventory for three (3) full years.• Equal exposure on the website, weekly newsletter, Radio Show, and

PR releases throughout the time.• DVD Sponsorship• Content license and I-frame for all GB content.• Exclusivity in products/service agreement.

In-Kind Sponsors

• Reflects actual usage: travel, lodging, rental cars, food, equipment, wardrobe, etc.

• Thirteen (13) original first-run episodes• Pick-up for an additional thirteen (13) weeks• Remains in inventory for three (3) full years• Equal treatment on the website, Weekly Newsletter, Radio Show,

and PR Releases • Content license and I-frame for all GB content• Exclusivity in products/service agreement

Additional Value

• Corporate partners receive credit in all news releases and publications.

• A DVD copy of each episode of Growing Bolder.• Company logo on Growing Bolder’s production letterhead.• Company logo and sponsorship acknowledgment on Growing Bolder’s

speaking and presentation events. • Exposure for underwriter in awards and industry recognition.• Show hosts available for corporate appearances and social events.

GB offers additional benefits for underwriting the series:

Additional Value

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GB offers all stations free Web content that we host and maintain on their sites. This unique Web page includes all underwriters’ messages.

Sponsors’ Messages on National Web Network

Additional ValueGrowing Bolder Lifelong Learning Minutes

Growing Bolder provides stations with :60 Growing Bolder Minutes. These mini-programs deliver great content and can be used throughout

the day on TV, Radio and the Web. Each GB Minute includes a :10 credit for our Title Sponsor.

Optional Additional ValueGrowing Bolder Radio

"The Growing Bolder Radio Show should be in every one of the top 25 markets in America, and I think it will be soon." Chuck Nyren, Author of "Advertising to Baby Boomers”

Summary of Benefits

• Prime placement inside Public Broadcasting’s hottest new show.

• A potential audience of 56.5 million 50+ men and women.

• Targeted exposure to the greatest buying population of all-time: affluent,

educated, active-lifestyle Baby Boomers.

• Connection with the loyal Growing Bolder community.

• Extensive multi-platform exposure on TV, Radio and the Web.

• Industry exclusivity.

Underwriters Receive:

Contact:

Steve@BolderMediaGroup.com

...or call (1) 888-376-9278

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