workshop REFRAMING THE QUESTION

Christian Bason & Cynthia Shanmugalingam

Slide 2

the art of FRAMING THE QUESTION

•  [askchris*anaboutthis]

examples

where DO INSIGHTS COME FROM?

some pitfalls IN THE PROCESS

•  People who are in love with a solution – looking for a problem

•  Brainstorms/retrospective analysis with smart people but never getting out of the building

•  Placing too much emphasis on one or two insights which are aren’t really true

Obersvations Insight Ideas Judgement

moving through a PROCESS

•  Louise likes coffee •  Louise loves to socialise over coffee and has great

taste

•  Young people eat unhealthy food •  Young people anxious about their friendships feel

social pressure to eat unhealthy food and are scared of losing their friends

what is a good INSIGHT?