"We cannot solve our problems with the same thinking we used when we created them." is a very famous creativity quote of Albert Einstein, it means we should change our point of views to problem in a new view and look it up in other aspects. Changing the conceptual or

emotional point of view in relation, which is experienced in a situation,

placed in different frame and fits the fact of a concrete situation equally

well, is called reframing problem thereby its entire meaning is changed.

According to NLP techniques or Neuro Linguistic Programming there are 6 steps

of reframing problem. NLP techniques was begun by Alfred Korzybski's

work in general semantics, and developed by Richard Bandler

and John Grinder.

So what does NLP techniques mean?

Neuro

We experience the world through our senses, and neurology, and thus create our

view of reality and act accordingly. That is, all behavior results from how we use

our senses sight; hearing; touch and feeling; smell and taste and then processing

this information through our brains and nervous systems.

Linguistic

Linguistics refers to language and other non-verbal communication systems. It's

about how we communicate to others and ourselves. A Jungian approach would say

there is a spiritual ground of being that underpins our journey as human beings.

That "language" evolves from our first cry -- our first attempt to communicate and

reach out. It's about pattern recognition.

Programming

The "programming" part interprets human experience in very logical terms. Every

day we organize our thinking and behaving to get results. Our behavior is not just

random. Most of our thinking and feeling has a structure and a sequence. If we

understand the structure, we can largely predict the result. If we have a recipe -

know the ingredients and the method of combining them, we know if we will end up

with a cake or a stir-fry. If I think I can't do something, I am usually right.

Here are 6 steps of reframing problem:

1. Identify a troubling behavior or response, something you would

rather not do or feel.

2. Establish communication with the part creating the unwanted

behavior or response. Ask if it would be willing to communicate

consciously. This communication might be a sensation somewhere in their/your body, a picture, voice or sound.

When you get a signal, first thank the part for responding. When

we have fought against particular behaviors, they can feel alienated, so it's useful to be polite.

3. Find the positive intention. Ask the part "What do you want?

What positive thing are you trying to do for me? The key here is to recognize the difference between the parts intention and the

way it is going about getting it

Have you ever tried to be helpful and the person misunderstood your intention and got annoyed? How does it make you feel? Are

you likely to help a second time?

Our unconscious parts feel the same. Here they are doing the

best they can to achieve something for you. Is there thanks or

even appreciation? We might have a long history of fighting and shaming this response.

If a neighbor repeatedly told you what a worthless lazy bum you were for not mowing your lawn more often, would it inspire you

to mow? I have no idea why many of us think shaming works to change behavior. It doesn't work for me.

Assuming that this aspect of self has a positive intention can

create rapport and therefore makes it more willing to cooperate.

4. Ask for help from their/your creative part to create three alternative ways to get the intended outcome.

5. Have the part evaluate these new choices. Are they acceptable? Will they be as good as or better than the previous behavior? It

needs to be willing to try them out for the next month or longer if appropriate.

The key here is negotiation. If the part with the unwanted

behavior is not happy with these alternatives, it is unlikely to give them a go. If you have ever agreed to something because you

were bullied into it, you'll know how important willing commitment is.

If the alternatives are not acceptable, go back to step 4 for better

choices.

6. Check for objections with other parts with an ecology check and future pacing. When we change behaviors, we can affect

other people and aspects of ourselves. Even changes we think are fabulous have unintended consequences. We get our new car,

but our camping gear doesn't fit in the boot.

If there are objections, put them through the same process from

step 2 - what is the positive intention… so on?

Inspired by NLP techniques, We have a new paradigm about reframing

problem which is graphed in slide 1. We believe there are 6 concepts that go parallelly geminate such as Perception and Culture, Experience and Knowledge, Language and Habitat.

We will start with the first pair of concepts that is experience and knowledge. In advanced solving of problem requires the necessary intellectual abilities, then you will be unable to diagnose to solve the problems related to a new learning task. In modern professional life the combination of knowledge and experience is a key. There is a connection between knowledge and experience, since experience named empirical knowledge and be specified as a part of knowledge. Empirical knowledge is the knowledge gained from experiments and can also be called a posteriori knowledge. It can be split up further into subcategories such as physical, mental and emotional experience, according to the type of experience made. And knowledge can be subdivided into the categories like skill, information and expertise. Expertise is practical knowledge in a specific field, while information would be theoretical and skill is often a combination of both theoretical and practical knowledge. Culture and perception are closely linked with each other, because people view and perceive themselves and others in the world through their own culture. People’s background and upbringing as well as their religions and political beliefs are included in culture, and culture is also based on factors like a person’s gender, race, ethnicity and nationality. People’s own culture would heavily color or influence their perception as well as their perception of historical and social events, actions and beliefs even though people can easily develop an appreciation for and understanding of diverse cultures. People's observing and experience through their own culture background are analyzed by themselves, it means culture and perception play a vital role in people's interpretation and understanding to the world around them. Words or behaviors, such as hand gestures or hug, they may be considered offensive or rude manners in one culture may be considered neutral and go unnoticed or be considered positive in another culture.

Social values are incorporated by language, and language integrates what

is of value to society and produces standards, ideals and goals. Society

changes when it's value changes and social produce changes in language.

However, social changes affect values in ways that have not been

accurately understood. Social values are only the same as linguistic values

when the society is a stable and unchanging one. Once society starts

changing, then language change produces special effects. In a static

society, the language is the society and society is its language, it means

two in one. In a static society, the language is the society and society is its

language, it means two in one. Language is a system of signs, and we can

communicate ideas by using signs. These parts are termed the signifier

and the signified. The sign is a compound of a word that signifies, and the

idea in the mind that is the signified.

Reframing problem should be:

A problem as an opportunity

A weakness as strength

A impossibility as a distant possibility

A distant possibility as a near possibility

Oppression ('against me') as neutral ('doesn't care about me')

Unkindness as lack of understanding

Here are some effects from reframing to different fields.

As a pessimist, you can see risks hidden and may be brought out with safer solutions.

As a strategist, you will see beyond the today’s situation, make grow future scenarios, and may find out new strategic opportunities.

As a researcher, you may discover wrong assumptions or missing facts and suggest a new direction to explore.

As an inventor, you’ll think outside the box and break with wild ideas and creative solutions no one else can think of. An entrepreneur, you will be searching for creative solutions that can be implemented with speed, put you ahead of your competition, and reposition yourself for growth.

As an observer dissociated emotionally or otherwise from the problem, see yourself trying to solve it. Quite often you will be surprised to see that you are overlooking simple, obvious, and most elegant solutions.

From our new paradigm of reframing problem, we will use it to explain the Chewing gum challenge from the crash course creativity and innovation.

The chewing gum is a product that can be framed according to the above graphic. To understand the total dimension about chewing gum, we must analyze it having in count the following aspects: Perception and Culture, Experience and Knowledge, Language and Society. From the cultural perspective, chewing gum has been a famous product that has more than 5000 years of history. This candy has a high popularity in most of the countries. Some reject the product as they consider it to be harmful to the environment and health. However others can not resist the sweet and charming flavor of chewing gum and have been using it since Roman date. No doubt chewing gum is one of the most controversial products in the market and generates various perceptions. Advertising and marketing harass us. It could generate that we create a false perception about reality and a lack of knowledge. The best thing to do in these cases is get documentation from reliable sources that help us frame our research problem. Today thanks to globalization, chewing gum has earned a global presence. Even in some countries the expression “chewing gum” is used interchangeably regardless of language (language and Society). But not everything is rosy. For example, the Singapore government has restricted the use of chewing gum because they consider it harmful to the environment. Also some researchers suggest that chewing gum can cause serious health problems and bad look on pavement of the streets. In this situation, people have obtained a knowledge that makes them take a negative stance against that type of caramel. It has created a controversy around the chewing gum. So here we can note that the perspective in comparison to the past has changed a lot. In the past people only judged the chewing gum like a product that smells good and used for fun activities. But today, there is a different paradigm in where people consider the negative aspects explained above. After learning reframing problem and reframing chewing gum from a cultural and scientific context; we believe a new vision should be taken to improve the image of this product. The manufacturers of chewing gum should look for alternatives that minimize the negative impacts generated by their product. They must understand that today people are gaining the awareness of environmental protection. Innovation is the key to success and if they do not change the negative image, we are sure that they will lose many customers in the future. If chewing gum becomes a friendly product with the environment, then a new perception about this product will arise, and that will generate a new type of culture around it. References:

� Dr. Ben Kim. Why Chewing Gum Isn’t Great for Your Health. Experience Your Best Health. Article retrieved from: http://drbenkim.com/articles-gum.html

� Wikipedia, The Free Encyclopedia. Chewing Gum. Article retrieved from : http://en.wikipedia.org/wiki/Chewing_gum

� TEWM, The Electric Web Matrix of Digital Technology. Bilogical Aspects of Problem Solving. Article Retrieved from: http://www.co-bw.com/BSC_CPS_biological_aspects_ps.htm