Embed Size (px)
Citation preview
Florida's First Coast of Golf
Board of Directors Meeting
September 19, 2013
Board of Directors Meeting
AgendaSeptember 19, 2013 Comfort Suites Meeting Room
|10:00 – 11:15 AM|
|I.|
|Open Meeting/Anti-trust statement|
| Truhlar|
|II.|
|Past Minutes (yellow)|
| Goodman|
Introductions
Welcome New Board Members
Jim Hahn - General Manager, Honours Golf
Jack Peter- COO, World Golf Hall of Fame
|Ed Tucker -General Manager, Golf Club at
North Hampton |
| |
Antitrust & Conflict of Interest
Statements
| Antitrust Statement|
The purpose of this meeting today is to act upon matters relating to the business of the northeast Florida golf tourism
industry and not to discuss or pursue the business interests of individual companies.
We should proceed with caution and alertness, keeping in mind the requirements and prohibitions of Federal and State
Antitrust laws. Specifically, but without limitation, there should be no discussions or deliberations relating to pricing
methods, allocation of territories or customers, or restraints of trade as to property owners, supplies or others.
We should not engage in discussions of individual company plans or contemplated activities. We should concern
ourselves only with the business of the northeast Florida golf tourism industry as set forth in the agenda for this meeting.
| Conflict of Interest Statement|
"It is the duty of every member of Florida's First Coast of Golf who is in any way, directly or indirectly, interested in a
contract or proposed contract with the Corporation to disclose the nature and extent of such interest and to refrain from
voting in respect to the contract or proposed contract."
Secretary Report
Allen Goodman
Approval of Past Minutes
Treasurer Report
David Shaffer
President's ReportDavid Reese
Chart was not exported from SlideRocket
Travel Rounds to Region 3 year
Comparison
Chart was not exported from SlideRocket
Golf Rounds Played
Report
Chart was not exported from SlideRocket
YTD Golf Rounds Played - 2013
April Board
Report
MEDIA VALUE 2012-
2013
2013 Day at THE
PLAYERS
Guest Speaker: Jon Last
President, Sports & Leisure Research Group
Day at THE PLAYERS
Visit Florida's Golf Publication2012-13 Membership
Overview 2013-14 Membership
Bent Creek Golf Course
Champions Club at Julington Creek
Cimarrone Golf Club
Dye's Valley Course
Eagle Harbor Golf Club
Fernandina Beach Golf Club
Golf Club of North Hampton
Golf Club of South Hampton
Hammock Beach Resort -
Conservatory Course & Ocean Course
LPGA International -
Hills & Jones Courses
King & Bear
Ponte Vedra Inn & Club -
Lagoon & Ocean Course
Magnolia Point Golf Club
Omni Amelia Island Plantation -
Oak Marsh & Ocean Links
Palencia Club
Palm Harbor Golf Club
PLAYERS Stadium Course
St John's Golf & Country Club
Slammer & Squire
Windsor Park Golf Club
Courses (25)
May Golf Month at I-95 Yulee
Welcome Center
Double-click to enter title
Mya Surrency
Digital Marketing Campaign
Media Performance Reports
Golf.com Recap
Two Dedicated Home Page Take Overs
April 17
May 17 & 18
851,428 Impressions
779 Total Clicks
.16% Average Click Through Rate
In comparison to monthly campaigns, the campaign
performed virtually the same in terms of
impressions, clicks and CTR
Double-click to enter title
Media Performance Reports
Evaluating each media outlet independently for fiscal year
Looking at each ad units performance
Providing conclusions to team so they know what media
performed best
Using data to shape media buys for next fiscal year
Golf.com Report Showed:
iPad performance was far greater than desktop in terms of clicks and
CTR
.24% vs .11%
Newsletter banners outperformed site banners
.34% CTR
Family Friendly link on
Florida's First Coast of Golf's website
Website Performance
4,271 visits to the website last month
Spike in middle is from Golf.com Homepage Takeovers
Spike at beginning and end of month are from weekly newsletters
Website Performance
Since beginning of fiscal year - 31,731 visitors
|79.41% |
|New Visitors|
|9.48% |
|Increase over Last Fiscal Year |
|21.16% |
|Increase in Page Views over Last Fiscal Year|
Website Performance
Top Content by Page Since October 1
Packages
Courses
Specials
Itinerary
Courses on Tee Times Page
Lodging
Seasonal Specials
Website Performance
25.46% of users viewed site on Mobile Device since October 2012
70% on iPad
25% on iPhone
Remaining on Android devices
Family Widget on Site
Email Marketing Performance
Established Email Policy
Moved to Weekly Emails
Refreshed Email Design
FFCG Team Working on List Structure
Email Marketing Performance
Since moving to weekly distribution, we are seeing improvements in
the:
Bounce rate
Decreased from 1,036 per deployment to 199 last week
Open rate varies from 6.72% to 9.85%
Lowest open rate was weekend before Memorial Day
Click through rate varies from 7.45% to 10.02%
Double-click to enter title
3,468 Total Likes
323 People Talking About Us
1.2K Average Reach
118,500 Monthly Impressions
78% Male
9% Engagement
Facebook Update
WQAM- AM Miami
Ultimate Football and Golf Getaway
JAGUARS VS MIAMI AUGUST 9,
2013
Hammock Beach Resort's
Stay-Cation Radio
Promotion
Program Dates - 4 months - August 15 through November
15
Program Assets - 8 to 9 - 30 second spots weekly to total
136
Real Time booking of a HBR special stay & play package
hosted on 1010XL site.
Register to win stay & play component hosted on
1010XL site.
Number 1 rated sports radio show in Northeast
FL
Father's Day Radio Promotion
May 28 - June 14, 2013
Cincinnati, Ohio 103.5 FM Classic
Hits
Five vacation packages for two including two nights' accommodations,
one dinner and a round of golf for two
|Courtyard by Marriott - I 295 East Beltway|
|Windsor Parke Golf Club|
|Courtyard by Marriott - Orange Park|
Double-
click to
enter title
Only in Jax - TRIVA Contest on
July 8 - 29th
Visit Jacksonville Facebook Contest
Dad's A Golf Star - Results
Cincinnati, Ohio 103.5 FM Classic
Hits
121 recorded promos
71 live liners
191 streaming recorded promos
15 live promotional giveaway lines
30 social media post(Facebook/Twitter)
2 email blasts
logo & image on WGRR.com
logo inclusion on digital homepage
banner
Total Media Value: $222,550
Impressions: 1,055,259
Double-click to enter titleSunshine
Golfer|Target:|
|Amenity Golfers|
|Circulation:|
|100K - Visit Florida Welcome Centers |
| |
Global Golf Post
May 6, 2013 Issue
Double-click to enter title
" My brother and I had a blast on
our trip and it is definitely one we
will never forget and I STILL talk
about it. It was a prize of a lifetime
that's for sure!"
Stefanie Offerman
Joliet, Illinois
WJNK-FM
Chicago
Voting Agenda
1. Approval to execute the option to renew Tee Times USA’s
appointment as Florida's First Coast of Golf's designated call/booking
center. The contract would begin October 1, 2013 and end September
30,2013. Staff recommends approval.
Top Line Points:
|• Cooperative and adapts to change quickly|
|• Build out of Hall of Fame, Jaguar and PLAYERS functions|
|• Timely responses to all requests (price point and specials)|
|• Fundamentally sound - No payment complaints, maintains
FFCG |
Open Discussion
Tourist Board/VISIT FLORIDA Updates
Trends/How's Business
Close
