Florida's First Coast of Golf

Board of Directors MeetingSeptember 19, 2013

Board of Directors MeetingAgenda

September 19, 2013 Comfort Suites World Golf Village

|10:00 – 11:15 AM|

|I.| |Open Meeting/Anti-trust statement| | Truhlar|

|II.| |Past Minutes (yellow)| | Goodman|

|III.| |Treasurer Report| | Shaffer/Reese|

|IV.| |President’s Report/Board Measurement Report (Blue)| |Reese|

|a. Digital Update| | Surrency|

| b. Membership update| |McElreath|

|V.| |Voting Agenda| |Reese|

|VI.| |Open Discussion/Issues| |Board|

|-| |Tourist Board/VISIT FLORIDA Updates|

|-| |Trends/How’s Business|

|-| |Close|

|-|

Antitrust & Conflict of Interest Statements

| Antitrust Statement| The purpose of this meeting today is to act upon matters relating to the business of the northeast Florida golf tourism industry and not to discuss or pursue the business interests of individual companies.We should proceed with caution and alertness, keeping in mind the requirements and prohibitions of Federal and State Antitrust laws. Specifically, but without limitation, there should be no discussions or deliberations relating to pricing methods, allocation of territories or customers, or restraints of trade as to property owners, supplies or others.We should not engage in discussions of individual company plans or contemplated activities. We should concern ourselves only with the business of the northeast Florida golf tourism industry as set forth in the agenda for this meeting.

| Conflict of Interest Statement| "It is the duty of every member of Florida's First Coast of Golf who is in any way, directly or indirectly, interested in a contract or proposed contract with the Corporation to disclose the nature and extent of such interest and to refrain from voting in respect to the contract or proposed contract."

Secretary Report

Allen Goodman

Approval of Past Minutes

Treasurer Report

David Shaffer

President's Report David Reese

Florida's First Coast of Golf 2012-13 Website Awards

2013 Flagler Awards Winner

2012 - Adrian Award

Flagler Awards Winner "The Henry"

FY 2013-2014 Digital Marketing Preparation

Updated the advertising campaign look and feelUpdated our processes for reportingOrganizing our co-op digital marketing campaigns

Ready for launch October 1

Continuing the focus of:Most Coastal Golf in the SoutheastHome of the World Golf Hall of FameHome of THE PLAYERS

New Creative

New Landing Page Design

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New Landing Page Design

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Live Digital Dashboard

New Media Reports

Report on media individually through life of campaignIdentify performance by banner and be able to adjust as neededBegin new media reports with new fiscal year October 1

Weekly Email Campaign

Sending out via segmented lists

Open Rates consistently between 6% and 8%

We are not seeing a differentiation in performance among the lists - subtle variances

New Elements for New Fiscal Year

Enhanced Search Engine Optimization effort

Inclusion of retargeting campaign with behavioural, contextual and search

Ongoing paid search and social media search campaigns

Animated online banner ads whenever possible

New Co-Op Partner Form

Created a new co-op partner form

Courtney will send out reminders before due dates for each individual campaign

Will include option to use creative for several media buys vs. having to fill out a form for each one

Will include the requirements for the media buys and landing pages

Visit Florida's Golf Publication

2012-13 Membership Overview

2013-14 Membership

Bent Creek Golf CourseChampions Club at Julington CreekCimarrone Golf ClubDye's Valley CourseEagle Harbor Golf ClubFernandina Beach Golf ClubGolf Club of North HamptonGolf Club of South HamptonHammock Beach Resort - Conservatory Course & Ocean CourseLPGA International - Hills & Jones Courses

King & BearPonte Vedra Inn & Club -Lagoon & Ocean CourseMagnolia Point Golf ClubOmni Amelia Island Plantation -Oak Marsh & Ocean LinksPalencia ClubPalm Harbor Golf ClubPLAYERS Stadium CourseSt John's Golf & Country ClubSlammer & SquireWindsor Park Golf Club

Courses (25)

Since 2010, Florida's First Coast of Golf's Jaguar Promotion Overview

Florida's First Coast of Golf's Jacksonville Jaguar Promotion Overview

2013 Jacksonville Jaguar Schedule

WQAM- AM MiamiUltimate Football and Golf

GetawayJAGUARS VS MIAMI AUGUST 9, 2013

WQAM- AM MiamiUltimate Football and Golf

GetawayJAGUARS VS MIAMI AUGUST 9, 2013 RESULTS

Total Media Value: $109,050Impressions: 476,600

135 recorded promos20 live linerslogo & image on WQAM.comLogo inclusion on digital homepage bannerLogo inclusion in on-site registration Signage at WQAM promo events

1010XL "Stay-Cation" Radio Promotion

Double-click to enter title1010 XL 92.5 FM "Stay-Cation"

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Travel Rounds to Region 3 year Comparison

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YTD Golf Rounds Played - 2013

November Board Report

FY 2013-14 Media Value

COVER GOLFSTYLES FALL 2013 PONTE VEDRA INN & CLUB LAGOON COURSE |Print Circulation| |150,000K|

|Digital Audience| |236,000K| Audience: Philadelphia-DC-New Jersey-Ohio Digital also includes: Atlanta-Carolinas-New England

GolfStyles Fall 2013

EXTRAGOLF.AT Summer 2013

PLAYERS TICKETS SALES BY MARKET

Elena Davis - UNF Communications

The Golf Club at North Hampton

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Omni Amelia Island Plantation - Ocean Links

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Florida's First Coast of Golf 2012-13 Website Awards

2013 Flagler Awards Finalist

2012 - Adrian Award

VOTING AGENDA

Board of DirectorsSeptember 19, 2013

1. Approval of the FY 2013-14 Budget & Marketing Plan. Comments: Executive Board members have reviewed for full board presentation.

Action: Reese to highlight some of the programs, discussion & vote.

Open Discussion

Tourist Board/VISIT FLORIDA UpdatesTrends/How's BusinessAnnual MeetingClose