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COMMERCIAL OPPORTUNITIES
ABOUT BRITISH CANOEINGOur Vision
Inspiring and Enabling people to enjoy and achieve in canoeing.To be the first choice watersport for everyone.
The world’s leading canoeing nation with increased participation, supporters, memberships and competition success.
CANOEING IN THE UK
CANOE SPRINT CANOE SLALOM
CANOE MARATHON CANOE POLO
CANOE SURF CANOE FREESTYLE
WILD WATER RACING WHITE WATER RAFTING
THE OPPORTUNITY
OUR NETWORK,YOUR OPPORTUNITY
25,000 Go Canoeing Members
OUR NETWORK,YOUR OPPORTUNITY• 1.5 Million People Participating in
Canoeing/Kayaking• 60,000 British Canoeing members• 75% of British Canoeing members are male• 25% of British Canoeing members are female• Participating by SEG - 60% AB, 30% C1, 20% C2DE• 63% of club members are male• 37% of club members are female• 10,105 English coaches
• 392 Clubs• 157 Approved centres
• Volunteers: 9,000• Combined social media: 14,000• Canoes/Kayaks make up 47% of all boats owned
OLYMPIC NETWORK
SUPPORT & LEVERAGEOUR OLYMPIC AMBITIONSAs a direct result of the London 2012 Olympic Games and British Canoeing activities, we achieved;
OLYMPIC DOMINANCE
CANOE SLALOM:GOLD: Etienne Stott and Tim Baillie (Men’s C2)SILVER: David Florence and Richard Hounslow (Men’s C2)
CANOE SPRINT:GOLD: Ed McKeever (K1 200m)BRONZE: Liam Heath and Jon Schofield (K2 200m)
JOE CLARKE DAVID FLORENCE FIONA PENNIE RICHARD HOUNSLOW
JOE CLARKEHome town: Stone, StaffordshireAge: 23 Event: Men’s K1
• The Staffordshire-born athlete won the K1 event at the 2015 Canoe Slalom Selection, resulting in his selection at the 2015 World Championships at Lee Valley.
• Clarke took silver in the K1 event at the 2014 WorldCup 5, his first senior international medal
FacebookJoe Clarke
Twitter @joeclarkek1Followers 1,320
Available for office visits, client dinners, public appearances, and local community events
DAVID FLORENCEHome town: EdinburghAge: 33Event: Men’s C1 and C2
• Double silver medal winning Olympian David Florence will combine his specialties at Rio 2016 and compete in both the C1 and C2 classes
• Florence won C1 silver at Beijing 2008 and repeated the trick alongside Richard Hounslow four years later in the C2
Facebook David G Florence
Twitter@david_florence Followers 4,400
Available for office visits, client dinners, public appearances, and local community events
FIONA PENNIEHome town: Crieff, PerthshireAge: 32Event: Women’s K1
• Fiona Pennie is one of Britain’s most experienced women's K1 slalom kayakers and represented Team GB at the Olympic Games in Beijing 2008.
• Since missing out on London 2012, Fiona has come back stronger than ever before to have two very successful years becoming European Champion in 2013 and World Championship silver medallist in 2014
FacebookFiona Pennie
Twitter@FionaPennieFollowers 892
Available for office visits, client dinners, public appearances, and local community events
RICHARD HOUNSLOWHome town: HarrowAge: 33Event: Men’s C2
• Richard Hounslow is one half of the Olympic silver medal winning C2 pair after success alongside David Florence at London 2012
• The pair have been competing together since 2009 and have won two World Championship medals in that time; taking bronze in 2010, gold in 2013 and 5th at the scene of their Olympic success at Lee Valleyin 2015
FacebookRichard Hounslow
Twitter@RichHounslowFollowers 3,600
Available for office visits, client dinners, public appearances, and local community events
• In December 2012 it was announced by UK Sport that the British Canoeing Paralympic Programme would receive a significant budget for the four year Rio Paralympic Cycle, further empowering us to challenge the best the World has to offer. With the Paracanoe landscape likely to improve exponentially over the next four years, there are going to be very exciting times ahead culminating in Rio 2016.
RIO 2016 PARACANOE
ACTIVATEIt’s not just about Branding at British Canoeing,
we have some of the most unique ways to activate your sponsorship.
EVENTS
• One event being the major ICF Canoe Slalom World Championships hosted by British Canoeing and held at the Olympic venue Lee Valley White Water Centre
• TV coverage reached 5.2 million • 83 pieces of coverage across national, regional, health/fitness, outdoor,
parenting media and bloggers• Media campaigns reached over 10.8m people• 3,016 Google clicks, 600,594 impressions • Ticket sales of 8,000
2015 will have seen a total of 222 canoeing events throughout the UKacross all disciplines with a total of 30,000 participating and 50,000 spectators
EVENT TV COVERAGE WORLD WIDE
EXPOSURE AT MAJOR CANOEING EVENTS
WORLD CLASS VENUE OPPORTUNITIESLEE VALLEY WHITE WATER CENTRE• Lee Valley White Water Centre is a world leading venue located
within Lee Valley Regional Park, London.
• This outstanding venue offers a host of exciting sports including rafting, canoeing, kayaking, hydro speeding and water wipe-out challenge.
• Perfect for corporate and group hire, entertaining clients and celebrating special occasions.
• Two white water courses 300m Olympic Course and 160m Legacy Loop perfect for developing the next generation of champions .
LEE VALLEY WHITE WATER CENTRE 300,000 VISITORS
Launch Days Corporate Opportunities Cafe Exposure
GO CANOEING:OVERVIEW & KEY STATS
Key Annual Stats:• 31,000 participants take part in Go Canoeing activities• 10,500 have opted to receive our dedicated Go
canoeing e-newsletter• Over 1400 organised activities ran from over 128 locations (includes
starter sessions, guided tours & events)• 92 canoe trails & 3 challenge routes• Attend 4 events annually that have a footfall over 15,000 • National Go Canoeing week is the biggest UK Canoeing campaign
Go Canoeing is an Olympic legacy programme within British Canoeing that focuses on growing andincreasing the frequency of people paddling. It targets the leisure and recreational outdoor market.
NATIONAL GO CANOEING WEEK 2015
Marketing: Integrated national PR, digital & radio campaign and reached over 11 million people
Event Growth:- 27% growth in participation from 2014 to 2015- Grown four fold in three years
OPPORTUNITIES FOR 2016National Go Canoeing week:Join the Journey • Inspiring the nation to get behind the Olympics. • Estimated 12,000 people, 330 activities and a 50,000 miles • UK Wide promotion• Dedicated website exposure plus digital and print campaign
Three Lakes Challenge:• Nationally recognised challenge that sparks the imagination for
a whole range of people• National promotional collateral and three events in
development • Gold medal winning athlete Tim Baillie ambassador for the
challenge
IT WORKED FOR THEM
• Opportunity for Tesco to build on its existing investment and engage both customersand employees in a dynamic activity – to own a sporting activity
• Participation through inspiration
• A positive action re anti-obesity agenda
• Tesco invited people to have fun, learn new skills & help their overall health and well being
• Tesco employees lead by example and reinforced Tescovalues and apply them with dynamics within communities
• Provided a platform for a wider Tesco messaging andmarketing through creative activation
TESCO
BRITISH CANOEING IN THE PRESS
BRITISH CANOEING MEDIA COVERAGE
WORKING WITH USWhat do we want?
• To help and inspire people to go canoeing
• To increase regular participation
• To be Internationally successful
• To have more and better places to paddle
• To raise the profile of canoeing
• To have strong governance and leadershipwith quality operations
• Access to 68 Olympic podium and podium potential GB athletes
• Access into 392 clubs across the UK
• Access to 157 centres
• Way into 3 World Class canoeing venues
• Reach 60,000 canoeing members
• Visibility at 222 canoeing events throughout the year
• National Go Canoeing Week 330 activities for 2016
What do we offer?
CONTACT USMark Taffler - Commercial Manager
Tel: 0845 370 9551 Mobile: 07715122041Email: [email protected]
Josephine McEnaney – Commercial Executive Tel: 0845 370 9530Email: [email protected]
Website: www.britishcanoeing.org.uk
WE WANT TO WORK WITH YOU
