Adrenalin - agency overview

54 West 11th Avenue Denver, Colorado 80204 1.888.757.5646303.454.8888goadrenalin.com

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Table of ConTenTsAdrenAlin Overview

Introduction ............................................................................................... 2Mission ....................................................................................................... 3About Us .................................................................................................... 4How We Work ............................................................................................ 7Services We Offer ....................................................................................... 8Client List ................................................................................................... 9References ................................................................................................ 10

CreAtive ApprOAChDefining a Brand ....................................................................................... 11Brand XP Process ....................................................................................... 12

CAse studies ..................................................................................... 16

pOrtfOliOBrand Standards ........................................................................................22Collateral ...................................................................................................23Event & Stadium Signs ...............................................................................25Package Design ......................................................................................... 27Brand Identity ............................................................................................29

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adrenalin overview

Adrenalin, Inc., founded in 1997, is a full-service Brand Expansion agency with experience ranging from a multitude of diverse clients within the sports and entertainment industries. Specializing in strategic branding and ma keting—over the years we have worked with hundreds of high profile sports, entertainment, lifestyle and consumer product companies on projects ranging from identity development to full campaign production, planning and launch.

InTroduCTIonOur years of results-driven marketing experience, combined with a deliberate, straightforward approach, uniquely enable us to develop, expand and differentiate brands for organizations across the country. Adrenalin effectively delivers marketing platforms that efficiently allocate marketing resources and maximize return on investment. Staying on top of current trends in technology and advertising mediums, Adrenalin strives to offer the latest in strategic marketing consultation to match the needs of our clients.

Adrenalin’s success goes beyond our creative skills. We pride ourselves on agency professionalism that is second to none. To us, this means projects are completed on time and within budget, while offering a working environment that consistently builds long-term relationships.

The Adrenalin Way: Creativity, Experience, Professionalism, RESULTS.

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adrenalin overview

To consistently provide a platform

for our clients to accomplish revenue objectives

through brand expansion, creative design,

strategic thinking and innovative solutions.

MIssIon

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adrenalin overview

A co-founder of Adrenalin, Dan has served as Creative Director since the agency’s inception in 1997. His sports industry experience, brand development

methods and ability to understand client objectives are keys to Adrenalin’s clients’ success. Recognizing the branding needs of Adrenalin’s extensive list of national and local clients, Dan led the charge in the development of Adrenalin’s proprietary BRAND XP process — a three-step process that starts with a detailed analysis of an organizations needs and concludes with a complete campaign launch and execution. Under his direction, the talented members of Adrenalin’s team have helped the Los Angeles Kings, Chicago Fire, Harlem Globetrotters, Denver Broncos, Phoenix Coyotes

abouT usdAn priCePrIncIPal/PresIdent

and many others triumph in their marketing efforts.

Dan honed is creative and leadership skills while serving as the Creative Director for the Denver Nuggets/Colorado Avalanche and later, Ascent Sports. During his tenure, Dan oversaw the branding of the teams through the development of their marketing campaigns. It was during this time that Dan gained a wealth of experience and contacts throughout the industry. Those contacts would later serve as the foundation necessary to start Adrenalin.

Since his graduation from The Art Institute of Colorado, Dan has enjoyed a illustrious career and continues to share his experiences with other marketing and sports professional through public speaking and mentoring programs. He serves on the Denver Steering Committee for the National Sports Marketing Network and the Advisory Council for the Sports and Entertainment Management program at the University of Colorado, Denver Graduate Business School.

Dan enjoys snowboarding, cycling, hiking and fishing with his wife and two daughters.

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adrenalin overview

As a company co-founder and Vice President of Business Operations at Adrenalin, Rick brings a variety of strengths to the agency. His

operations oversight ranges from strategic planning to creative, design and production, along with estimating, scheduling and management. He is involved in all facets of projects at Adrenalin. Either working direct with clients, internally with co-workers or managing vendor relations, Rick tries to approach every task with insight and visualization needed to achieve the goals of our clients.

abouT usriCk fillmOnPrIncIPal/VIce PresIdent

With over 25 years experience in creative, information technology, fiscal management and supervisory rolls, Rick gained “in the trenches” experience working with the Denver Nuggets and Colorado Avalanche. There he discovered his passion for sports and entertainment creative work, after having previously worked more than a decade with companies specializing in customer retention programs and direct mail marketing for Fortune 1000 companies.

Rick is a graduate of The Art Institute of Colorado and continues to explore new technology, communication and marketing options for Adrenalin through educational classes and seminars.

As a Colorado native, Rick is an avid outdoorsman and enjoys spending time fishing, hunting and camping with family and friends.

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adrenalin overview

As the Director of Account Strategy and Business Development, Bryan introduces and explores new business relationships, and directs the account

strategy and progression from within the agency. His project management and oversight is a vital part of the success for each client, maintaining the necessary level of strategic perspective and coordinating with our creative team to connect all the pieces for the client. Bryan also leads strategic insights and social media consultation services for Adrenalin clients.

abouT usBryAn kimBelldIrector, account strategy & BusIness deVeloPment

Bryan brings years of marketing, strategic partnership, retail and management experience to Adrenalin. Before Adrenalin, he built up his skills through sponsorship sales for a participatory sports organization. He has also held roles within professional and non-profit sports organizations, providing a unique perspective that provides insight into execution on the ground level as well as top-line business sense.

Bryan holds a Bachelor of Arts in Communication from the University of Arizona and a Master of Science in Management, specializing in Sports Management and Values-Based Leadership from the Daniels College of Business at the University of Denver.

In addition to Bryan’s duties at Adrenalin, he is an active member of the National Sports Marketing Network, the Colorado Chapter of the American Marketing Association and a regular speaker for the Rocky Mountain MicroFinance Institute.

Bryan enjoys spending time outside with his wife and dog, most of the time camping, hiking, snowboarding, and sailing.

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adrenalin overview

ACCOunt mAnAGement:

Adrenalin maintains an open-book format to the agency-client relationship. Working alongside key client decision-makers, Account Directors are the primary contact for the client and act as the internal project manager for Adrenalin, working alongside the Strategic, Creative, Design, and Production teams to deliver on-time and within budget. Through developing truly enjoyable relationships with our clients we understand their needs and anticipate their requests.

ACCOUNTDIRECTOR

CLIENT

STRATEGY

CREATIVE DESIGN

PROD

UCTIO

N

How we workClient rOle in CreAtive prOCess:

Although Adrenalin has the expertise to develop and launch brand identities, much of the process relies on the participation of key client team members along the way. By combining the knowledge from your organization with our proven Brand Expansion process, we create strong results that exceed client expectations.

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adrenalin overview

At Adrenalin, we offer a full range of services from strategic insight through final execution and delivery of your brand’s message. Because every client has different needs, we often assemble a team custom-built to achieve the best possible results. Every step of the way, your projects are overseen by our most senior people. We’ve found that this allows us to bring top-notch talent, in every discipline, to every project, while delivering excellent value.

in-hOuse pArtner COntrACtOr

ACCOUNT MANAGER •CREATIVE •COPYWRITING • •DESIGN • •MEDIA PLANNING • •MEDIA BUYING • •INTERNET STRATEGY • • •SOCIAL MEDIA •RESEARCH • •MARKETING ANALYST • •

prOduCtiOn

PRINT •RADIO •VIDEO •

servICes we offer

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adrenalin overview

our ParTnersU.S.A. CyclingU.S.A. Figure SkatingU.S.A. HockeyU.S.A. Ski TeamU.S.A. SnowboardingU.S.A. TriathlonU.S.A. VolleyballU.S.A. WrestlingU.S.A. Water PoloUniversity of ArizonaUniversity of ColoradoUniversity of DenverUniversity of Nevada at Las VegasUniversity of Texas at San AntonioVisit AuroraWasserman SportsWestern Athletic ConferenceWestern Collegiate Hockey AssociationWomen’s Professional SoccerWork In SportsXP Events

National Basketball AssociationNational Congress of State Games National Hockey LeagueNational Lacrosse LeagueNew York Titans LacrosseNikeNorthwest Missouri StateNYC2012PactimoPhoenix Coyotes Hockey ClubPigeon Mountain IndustriesPikes Peak International RacewayProfessional Bowlers AssociationQwest CommunicationsReynolds CyclingSeattle Mariners Baseball ClubSeattle Supersonics BasketballSeeds For The FutureSixth Man MarketingSportsLinkSportcraftStadium Management CompanyTeam Racing Auto CircuitTexas Collegiate LeagueThe INTERNATIONAL Golf TournamentThe Mountain West Conference NetworkTITAN GAMES (USOC)Turnkey SportsUnited States Olympic CommitteeU.S.A. BoxingU.S.A. Bobsled & Skeleton

EncoreEnRiskFort Collins Professional Baseball ClubFORZA Fitness & PerformanceFox Sports Rocky MountainGame Face MarketingGilco Sports and Entertainment MarketingGold Crown FoundationHarlem GlobetrottersInternational Hockey LeagueJoAnn B. Ficke Cancer Foundation KeyBankLaredo Bucks Hockey ClubLaredo Law Arena Football ClubLegacy SportsLeisure Trends GroupLincoln Financial MediaLondon Knights Hockey ClubLos Angeles Avengers Indoor FootballLos Angeles Dodgers Baseball ClubLos Angeles Kings Hockey ClubMajor League Baseball Players AlumniMajor League SoccerMESCH Commercial Real EstateMaricopa County Sports CommissionMetro Denver Sports CommissionMetropolitan Football Stadium DistrictMinnesota Wild Hockey ClubMomentum Sports & EntertainmentMountain Collegiate Baseball LeagueMunich Barons Hockey Club

Anschutz Entertainment GroupAltitude SportsAmerican Alpine ClubArapahoe Basin Ski AreaArizona Sundogs Hockey ClubAssoc. of Collegiate Water Polo CoachesBandimere SpeedwayBonfils Blood CenterBonneville InternationalBozeman Icedogs Hockey ClubBroomfield Event CenterBicycle ColoradoChicago Fire Soccer ClubChicago Red Stars WPSCity of Longmont, ColoradoCleveland Indians Baseball ClubCollege Hockey AmericaColorado Avalanche Hockey ClubColorado Mammoth LacrosseColorado Sports Hall of Fame Comcast CableContinental Basketball AssociationDallas Mavericks Basketball ClubDAZBOG COFFEE Company DAZBOG COFFEE FranchisesDeBartolo Sports UniversityDenver Broncos Football ClubDenver Nuggets Basketball ClubDundee Resort DevelopmenteBagsEdge Sports & Entertainment

From California to New York (and everywhere in between) Adrenalin works closely with organizations throughout sports and entertainment. Provided is a partial list of our past and current clients:

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Creative approach

brandThere’s more to a brand than meets the eye. A brand is a promise. It’s a feeling. It’s the first thing that people think when they think of you. That’s why it’s critical that your brand be as powerful, as truthful and as captivating at possible. At Adrenalin, we understand all aspects of building and strengthening brands. Over the next few pages, we’ll show you how we put that knowledge to work.


Creative approach

Brand XP is Adrenalin’s proprietary process for establishing powerful brands. Through a three step process: Analyze, Build and Convey, we help you reach your goals by defining the brand foundation, developing solid creative elements and delivering your message to your target audience.

ANALYZEBUILD

CONVEY

BRAND XPTM

brand XPTM

We call it Brand XP.

You’ll call it genius.


Creative approach

1 understandIng your organIzatIon

Taking a look at what makes you ‘tick’, we will study what is at the foundation of your brand.

•MissionstateMent •VisionstateMent •PositionstateMent •CoreValues •Culture •Brandextensions

2 understandIng your Brand

We will explore the various tangible and intangible expressions of your brand, from what you look and feel like to how you tell your story.

tangIBles •Positioning - target market - Value Proposition - Key messages - Key differentiators

•BrandeleMents - name - logos - tag line - color palette - graphics - Fonts

IntangIBles •Personality - associations - characteristics

•Brandaffinity - loyalty - awareness - recognition

3 IntegratIon oF your Brand

Exploring how you currently integrate your brand and story throughout all channels of communication.

•Marketing •adVertising •PuBliCrelations •eVents •ProMotions •internal

4 IdentIFy Future Brand goals

With an understanding of your organization’s foundation, brand make-up, and how it has been integrated, we will explore future goals for the brand.

•equity •iMage •Personality •struCture •growingtargetMarket •Positioning

5 deFInIng the gaP

The Brand Analysis Report identifies the gap between current integration and future goals, and provides recommendations for adjustments to the enhancement, management and communication of your brand.

(Deliverable)

brand XPTM – analyzeAt Adrenalin, we don’t like to rely on guesswork. A brand is too important for that. So we’ve developed a five-step process for understanding where a brand is today and where it needs to be tomorrow. It’s how we develop a winning game plan for every client.

+ + + =


Creative approach

brand XP


adrenalin overview

3 Brand standards guIde

A culmination of the organization’s foundation, brand elements, and personality provide the necessary tools and direction to tell the story while protecting the integrity of the brand.

(Deliverable)

Brand standards guIde •organizationfoundation

descrIPtIon •logousageguide •CollateraldeVeloPMentguidelines •Messagestyle •identityusage •Personalitytraitguidelines •graPhiCs •fonts •slogan •tagline •Creed

2 Brand testIng

Research using qualitative and quantitative methods to measure if the new elements convey the desired essence of the brand.

PosItIonIng •targetMarket •ValueProPosition •keyMessage •keydifferentiators

Once we have a solid strategic foundation, we can create the elements that will convey the essence of your brand to all of your audiences. We then ensure that we’ve achieved the goals through testing. After all elements have been established, we show you how to use and protect your brand for maximum impact.

brand XPTM – buIld

1 Brand deVeloPment

Based on the Brand Analysis Report, we will address any applicable changes to your brand foundation, elements, and personality.

FoundatIon •MissionstateMent •VisionstateMent •PositionstateMent •CoreValues •Culture

Brand elements •naMe •logos •tagline •ColorPalette •graPhiCs •fonts

Brand PersonalIty •Messagestyle •slogan •Creed •CoMMuniCationtraits

+ =


Creative approach

4 exeCute camPaIgn

once the various communication vehicles are assessed and selected, media buys are made and a schedule is set for the run of the campaign, we get to work on the execution of the campaign.

(deliverable)

tradItIonal adVertIsIng •tV,radio,outdoor,Print

PrInt collateral •CorPorateid,BroChures,

Post cards

PuBlIc relatIons

PromotIons •guerrillaMarketing

socIal medIa •networks,Blogs,grouPs

VIrtual •weBsites,e-newsletters,

onlIne adVertIsIng, moBIle

Internal communIcatIons •MeMos,Print/eleCtroniC

newsletters,handBooks

3 camPaIgn standards guIde

after we have reached consensus on a creative direction, a guide is created that outlines all of the unique elements, and the rules to follow, specific to the campaign.

(Optional deliverable)

camPaIgn usage guIde •CaMPaignlogousageguide •CollateraldeVeloPMentguidelines •Messagestyle •Personalitytraitguidelines •PhototreatMents •graPhiCs •fonts •CoMPosition •slogan •tagline •Creed

2 creatIVe camPaIgn concePts deVeloPment

matching the foundation of the campaign with effective creative, we will develop the look and feel of a campaign with the objective of identifying and reaching measurable goals for your branding efforts.

Present VIdeas

research/ testIng

modIFy/reFIne/Integrate camPaIgn Into creatIVe

1 layIng the camPaIgn FoundatIon

withathoroughunderstandingofyour organization’s past marketing suc-cesses and challenges, we will integrate our knowledge of marketing and identify an approach for a campaign that focuses on closing your Brand gap.

deVeloP measuraBle camPaIgn goals •awareness •reVenue •internalCulture

determIne IntegratIon and reach oF Brand throughout camPaIgn •thirdParty •CoMMunityrelations •PuBliCrelations •adVertising •soCialMedia

In today’s crowded media environment, it’s more complicated than ever to make sure that your message is heard by the right people at the right time. At Adrenalin, we put just as much effort into delivering your message as we put into developing it.

brand XPTM – Convey

+ + =

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Case studies

bandIMere sPeedway“Racing vehicles down the quarter mile at speeds over 300 miles per hour takes a team of skilled and educated individual all working together to make sure that maximum horsepower is achieved to compete at the highest level. The brand expan-sion team at Adrenalin working closely with our marketing staff has provided that same horse-power to our internet and social media marketing. Through partnership with Adrenalin we have not only achieved measur-able results, but have developed strategies and goals to continue our success.”

John Bandimere general managerBandimere speedway

whO: Bandimere Speedway, a 52 year-old family-operated drag racing track located near Denver, CO.

need: Although the marketing staff at Bandimere was currently active on the Internet and some social media spaces, they were not following a strategy nor did they set specific goals to obtain through their efforts. Their true need was a comprehensive internet and social media strategy to become relevant, approachable and accessible to all drag racing fans, potential fans and corporate partners.

ApprOACh: Adhering to the Brand XP process, Adrenalin began by analyzing Bandimere’s current online branding situation. Considerations were made in regards to the amount of time and effort that was afforded each of the platforms previously set up. During this phase Adrenalin also worked alongside Bandimere to determine achievable goals for the current and upcoming seasons to base the measurements of success for the strategic Internet and social media plan.

BOttOm line: Adrenalin made specific recommendations that could make an initial splash and build momentum throughout the remaining events of the 2010 season. After just 15 short weeks of strategic use of web based assets, Bandimere Speedway was able to accomplish quite a bit and showed increased traffic, interaction and participation numbers on nearly all of the Internet and social media platforms which they were involved.

key differences and findings:• Increased Web Site Marketing Effectiveness: An independent third-party website grader program from hubspot.com rated the overall marketing

effectiveness of Bandimere.com in the 74th percentile on May 19, 2010, just a few short weeks before Adrenalin made recommendations for some changes. As of August 27, 2010 the grade increased to the 86th percentile.

- Number of Google Indexed pages increased by 84% - What this means: As Google web crawlers index page content, there are now 143 more pages on Bandimere.com that are being

searched. Google automatically scans for key words on each site that are now searchable, resulting in search engine optimization on an organic level within the site.

- Inbound links increased 275%- Del.icio.us bookmarks now found on search results- Bandimere.com Traffic Rank increased from the top 5.245% of sites to the top 2.03% of all web sites*

• Social Media Sites show increased participation numbers: - Facebook “likes” up 17% from July 1, 2010 to August 30, 2010 - Twitter followers up 23% - organically grown without auto-follow programs - YouTube Channel views up 59% of the “BandimereSpeedway” channel - YouTube video views up 34%

Goals set:1. Relevant2. Approachable3. Accessible

situational Analysis:• Bandimere.com• Facebook• MySpace• Twitter• E-Mail Marketing• Texting Club• Digg• Del.icio.us• Flickr• YouTube Channel

tactics set:• Domain(s)• Splash Page Look/Functionality• Conversion Forms• URL & Page Naming• Photo Management• E-Mail Marketing• Banner Advertising• In-Bound Link Management• Social Media Management

& Content• Recommended Tools for Time Efficiency

& Measurement

measures set:• Bandimere.com conversion tracking• Increased interaction through social

media sites• Pre-event ticket sales increase for major

events in 2010 & 2011


Case studies

araPaHoe basInwhO: Arapahoe Basin Ski Area, a Colorado ski area.

need: After helping to successfully brand and market Arapahoe Basin’s addition of Montezuma Bowl during the 2007-08 ski season, A-Basin needed continued support in establishing them-selves as an easily accessible, family friendly yet challenging, affordable way to ski Colorado.

• Print advertisements • Pass design • Television advertisements • Web site design • Outdoor advertisements • Web site advertisements • On Mountain advertising • POS signage • Brochures and trail map • Shuttle bus graphics

ApprOACh: Adrenalin and Arapahoe Basin rolled with the success of the 2007-08 Montezuma Bowl campaign, integrating specific creative elements to establish a new look and feel while emphasizing what sets A-Basin apart from other ski resorts in Summit County.

Extensive market and consumer research revealed that A-Basin was generally thought of as a local’s only mountain. One of expert terrain, and unlike most other resorts in terms of limited lodging for destination skiers. Adrenalin and A-Basin worked to cultivate perceptions highlighting the mountain’s terrain expansion with the addition of Montezuma Bowl in 2007, length of season (the longest in CO), accessibility to and from Denver, diverse terrain, affordable daily lift tickets and season passes, additional parking and shuttle services as well as new structural additions. Through mediums including the redesign and creation of A-Basin’s new Web site, TV, radio, print and outdoor advertising as well as on-mountain signage, the 2008-09 campaign has begun to saturate the market. The consistency of all materials within the campaign has helped to give A-Basin more of a polished look while maintaining focus on the history and preserving the attitude of the mountain.

BOttOm line: Arapahoe Basin received tremendous feedback regarding the success of the 2007-08 Montezuma Bowl campaign. As the relationship between A-Basin and Adrenalin contin-ues to grow, along with the circulation and acceptance of the 2008-09 campaign, success will be measured in overall financial goals, feedback from customers, Web site traffic as well as increased visitors to the mountain. In January 2009, Arapahoe Basin experienced its best revenue day in over 40 years. The mountain was also named among the Top 5 Telemark Ski Mountains in Colorado.

“Last season, Adrenalin played a significant role in making the launch of Montezuma Bowl a tremendous success. Due to their creativity, experi-ence and the impressive impact they made in the marketplace last year, this season we asked Adrenalin to spearhead the entire ski area marketing campaign.”

leigh hierholzer director of marketing and communications, arapahoe Basin ski area

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Brochures

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Print advertisements


Case studies

whO: National Hockey League (NHL) Club

need: Strategically coordinate a multi-tier brand evaluation in order to help the Los Angeles Kings stand out in an over-saturated market by establishing themselves as a result-driven organization focused on their fans, community, corporate partners and players.

• Brand Standards Guide • Season Ticket Collateral • Print advertisements • Web site branding elements • Television advertisements • Digital advertisements • Outdoor advertisements • POS signage • In-arena advertising • Brochures and sales materials • Ticket design

ApprOACh: Adrenalin and the LA Kings got to work analyzing all aspects of the brand. Utilizing fan based focus groups, internal personnel interviews with staff, players and upper management, researching the Los Angeles consumer and studying past and current marketing strategies throughout the NHL market. Extensive research revealed that although the LA Kings brand is embraced by loyal fans, it’s lost in the LA market. By establishing a set foundation, Adrenalin helped the LA Kings executive leadership define their Core Values, as well as create meaningful, lasting Mission and Vision statements. Once the LA Kings as an organization had direction, the creation of a new marketing campaign to change the team’s perception in the market was clear. Pride=Passion=Power was developed in an effort to emotionally engage the team’s true believers... the fans. The campaign suggests that all members of the LA Kings team (including their fans) represent the mental (Pride), emotional (Passion) and physical (Power) necessary to achieve success in the NHL.

BOttOm line: As the relationship between the LA Kings and Adrenalin continues to grow, the impact of not only the Pride=Passion=Power campaign, but the entire evaluation and branding of the organization as a whole will come to fruition. In the short time since the campaigns’ develop-ment, Pride=Passion=Power has been widely adopted by fans, media and corporate partners. The success of the campaign is already taking shape, with a 200% increase in season ticket holders (year-over-year from 2008-9 to 2011-12 seasons) and overall attendance at all LA Kings games on the rise as well.

“The Adrenalin team has proven themselves as a valuable part of the LA Kings’ team, we look forward to continuing the relationship with Adrenalin and the results they create.”

chris mcgowenchief operating officerlos angeles Kings hockey club

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outdoor Billboard

Brochures

season ticket design

season ticket design

media guide

Brand style guide


Case studies

whO: National Football League (NFL) team.

need: Develop a method to maintain the brand value and current position of the Denver Broncos without relying on the on-field success.

ApprOACh: Utilizing the passion of Broncos fans, Adrenalin developed a fan-centric extension of the Broncos brand; “Broncos Country.” Our Brand Expansion process determined the following steps: 1. Analyze the current position of the Broncos in the region. 2. Determine the appropriate method through which the organization would have great

results within a set budget. 3. Build the idea of “Broncos Country” through capturing and expressing a prevailing

attitude that was already in existence. Executed through simple statements and a matter-of-fact tone that was incontestable within the Denver market.

4. Create an entire campaign image and messaging with related accompanying brand standards guide for Broncos’ corporate partners to use in their marketing efforts. Deliverables included:

• Logo design • Brand standards guide • Television advertisement creative direction • Outdoor advertisements • Development of “Broncos Country” creed

BOttOm line: The campaign’s launch was immediately accepted and appreciated by the fans, as it was woven into almost all elements of the team’s marketing efforts, including everything from advertising, corporate marketing activation, to game presentation. Further, the grass roots aspect of the campaign has enabled Broncos fans everywhere to participate at multiple levels in a viral fashion.

“We chose Adrenalin because they take a truly comprehensive approach to building sports brands...Adrenalin has succeeded in designing a campaign that enables each of our constituencies – fans, partners and the team itself – to feel at home in Broncos Country.”

steve harbula director of marketing denver Broncos

denver bronCos

logooutdoor Billboards

outdoor Flag Bannersoutdoor Bus stops

outdoor Bus


Case studies

whO: Twelve-year old, regional coffee company in Denver, CO

need: Complete Brand Development for a start-up company launched in 1997 in a highly competitive industry:

• Position • Merchandise design • Name • Web site design • Logo • Advertising creative • Brand standards guide • Package design • Vehicle graphics • Public relations • POS signage • Store graphics

ApprOACh: Adrenalin developed a brand that separated DAZBOG from the competition. In a coffee industry of comfortable and whimsical themes, we introduced DAZBOG as a strong coffee brand with an intriguing story that sparks curiosity amongst coffee drinkers: World Grown Russian Roasted Coffee™. The approach included: 1. Creating an image that illustrated the unique story of the owners, Anatoly and Leonid

Yuffa, two brothers who fled Russia to embark on the American Dream. 2. Developing a truly unique brand standards package that unified the

image across all media. 3. Execution of the story throughout all customer interaction.

BOttOm line: DAZBOG is a sustainable brand that has been built into a great American success story. 1. Approaching 13 years as a successful coffee roaster and franchise operation. 2. Over 25 locations in Colorado, California and Arizona. 3. Franchise area operations have been sold across the country. 4. DAZBOG Coffee is now ranked among the top 3 brands sold in King Soopers

locations throughout Colorado. 5. Chosen to be featured in a Paramount Pictures feature film, “Imagine That”

starring Eddie Murphy.

“...Adrenalin knows how to build brands and marketing strategies that drive revenue. Adrenalin is a valued DAZBOG partner and its services will directly support the success of our franchisees.”

anatoly (tony) yuffachief executive officerdazBog coFFee comPany

dazboG Coffee

logo

Posters

outdoor Billboard

Vehicle graphics

Package design


Case studies

usa TrIaTHlonwhO: The National Governing Body (NGB) for triathlon in the United States.

need: An overall USAT brand platform that unifies various internal departments and multiple agendas to maximize marketing resources and triathlon participation.

ApprOACh: After conducting numerous internal brand exploratory sessions, USAT and Adrenalin honed into the critical brand elements that collectively make for an ongoing, consistent campaign. Further, a set of processes have been established to prevent departmental deviation from the brand. Key elements of our efforts included: • Develop a truly unique branding platform that unified the unique position of USAT and

their dedicated membership across all media. • Execute the story throughout all customer interaction - in-event, print, outdoor, online. • Create a stronger internal process for all departments to filter their projects through,

thereby creating a consistent look and messaging for all events and efforts.

BOttOm line: USAT now has an effective and cost-efficient “palette” of marketing tools to consistently convey one message across all USAT marketing initiatives. 1. Through five years of working with Adrenalin, USAT grew in membership from 50,000 to

well over 90,000. 2. Membership retention percentage among the highest it ever had been in the history of

the organization. 3. USAT was able to bring their creative in-house by using the palette and processes

developed by Adrenalin.

“USA Triathlon underwent a significant overhaul to its branding campaign a few years ago. It would not have been nearly as successful without Adrenalin leading the way for us. Not only have they designed new logos but they have created script for advertising and supported a plan that includes a myriad of design elements that have hit the multi-sport world by storm. Adrenalin has been a significant part of USA Triathlon’s growth over the past decade.”

tim yount senior Vice President, marketing and communications usa triathlon

logos

Print ads

Publications

22goadrenalin.com IV

Portfolio

brand sTandard GuIdes• Brand implementation

principles• the five metrics

of a strong Brand• three touch points

of a Brand

BrandUsagegUide

CMYK 0, 0, 0, 0 rgB 255, 255, 255

heX FFFFFF

1

national ski patrol133 s. Van gordon street, suite 100 Lakewood, CO 80228-1703

Phone: 303.988.1111 Fax: 303.988.3005

www.nsp.org

©2011 national ski Patrol

• positioning• target market• value proposition• Brand personality

messages• taglines

• vision statement• mission statement• history• core values

iv Brand elements

iii Brand platform

ii national ski patrol overview

• Brand implementation principles

• the five metrics of a strong Brand

• three touch points of a Brand

i what is a Brand

• name• colors• logos• fonts• policies and

procedures• divisions, patrols

and patrollers logo use guidelines

name

Preferred usage and consistency are essential when NSP is referenced in all communications. This method of branding is consistent with the standard rules and practices outlined in this document. Please adhere to these guidelines when referencing the organization.

• National Ski Patrol; or

• National Ski Patrol Systems, Inc.

It is acceptable to use the acronym “NSP” in communication materials when it follows the full spelling of the name options as shown above.

colors

A specific color scheme helps give an organization a unique personality and make it stand out, both on the mountain and in the minds of employees and partners. While some colors reflect a certain geographical connection (i.e. red, white and blue), others are used for their more cultural influences.

In the NSP’s case, yellow and black are additional colors that represent significance for NSP and the industry that we serve. Next to the color names, you’ll find some of the thinking behind these selections, as well as the formal specifications for all usage of these colors.

NSP Red• Stimulating

• Passionate

• Exciting

NSP Blue• Energetic

• Vibrant

• Electric

NSP White• Pure

• Clean

• Airy

• Glistening

NSP Yellow• Cheerful

• Energizing

• Friendly

NSP Black• Strong

• Classic

• Sophisticated

• Powerful

Pantone Matching System (PMS) is a registered trademark of PANTONE®, Inc.

Brand elements

7

PanTOne 186 CMYK 0, 100, 81, 4

rgB 227,24,55 heX e31837

PanTOne 294 CMYK 100, 58, 0, 21

rgB 0, 85, 150 heX 005596

PanTOne 116 CMYK 0, 16, 100, 0

rgB 255, 210, 0 heX FF0200

CMYK 0, 0, 0, 100 rgB 0, 0, 0 heX 000000

logos continued

PrOPer Use OF The nsP PriMarY LOgOThe NSP Primary logo should be used in all forms of communication. It is the main identifier of the NSP and the most recognizable logo in the family of logos.

aCCePTed COLOr VersiOnsThe NSP logo can be reproduced in one color, either solid black or NSP Blue; or in two colors—NSP Blue and NSP Red.

nsP_pri_bw nsP_pri_294 nsP_pri_c

CLear sPaCeTo ensure no graphic element or typography crowds the logo and reduces legibility, always allow for the proper amount of clear space around the logo.

TradeMarK idenTiFierTo signify that the NSP is a registered trademark, the ® should remain in the same relative position and size as shown below.

MiniMUM siZeTo maintain the integrity of the logo’s appearance, do not reproduce the logo smaller than the .375” width indicated below.

PrinTing On a darK BaCKgrOUndThe NSP logo has a white background field on which the logo prints in its positive version. Shown below are the only accepted uses of the NSP logo on a dark background. On backgrounds of 50 percent or greater value of black, the reverse (_rv) versions should be used.

nsP_pri_bw_rv nsP_pri_294_rv nsP_pri_c_rv nsP_pri_c

1


Phone: 303.988.1111 Fax: 303.988.3005

www.nsp.org


Brand elements

9

.375”

X .5X

.5X

.5X

.5X




iv Brand elements

iii Brand platform





i what is a Brand




1


Phone: 303.988.1111 Fax: 303.988.3005

www.nsp.org


logos continued

inCOrreCT LOgO UsageShown are examples of the most common mistakes made when using the NSP Primary logo. Though not shown, the same rules apply to the Retro and OEC logos when applicable.

The NSP logos are registered trademarks; thus, it should never appear without the ® in its specified position.

Do not alter the background color of the logos.

Do not alter the black and white elements in the bw version of the logos.

Do not vary the colors or the arrangement of colors specified for the NSP logos.

The NSP logos are a complete unit. Do not use partial elements of the logo by themselves.

Do not place the NSP logo over other graphics or backgrounds that hinder legibility.

Do not use the “old” version of the logo with the yellow cross.

Do not print the NSP logo without using the white background as part of the logo.

11

Brand elements




iv Brand elements

iii Brand platform





i what is a Brand




BRAND STYLE GUIDE

Copyright ©2011 paCtimo. all rights reserved

2

BRAND STYLE GUIDE oBjEcTIvES:1. implement and maintain

a cohesive and consistent graphic identity for pactimo.

2. provide a set of messaging and graphical standards that will enable pactimo to:

• Generate greater brand awareness and a strong association to a clearly defined set of corporate brand identifiers.

• Differentiate the Pactimo brand personality from competitors.

Brand implementation principlesThe five metrics of a strong brandthe three touch points of a brand

visionmissionpositionpromisepersonalitysupportmain thought to communicatepactimo in:100 words50 words25 words

logoslogo application— Custom designlogo application— designer galleryFontstaglineColorsphotographysamples

Dear Pactimians,you are part of a group of dynamic people who share a passion and commitment to custom-tailor the pactimo biking, running and triathlon experience.Collectively, we have the power to optimize the pactimo brand by sharing a clear and consistent understanding of pactimo. our brand is more than our name or logo. it’s who we are and what we do. it’s our most valuable asset. it’s valuable because it stands for so much more than the products we sell. our brand is our promise and it must be leveraged in everything we do. By acting as one, we will be a stronger, more successful team going forward.This Style Guide identifies our attributes and values, and it defines our unique differences. it gives parameters for building the pactimo brand as we share our story with the world. great care has been taken during the creation of this guide to provide you with an appropriate degree of creative license to apply individual design solutions while still “playing” within the defined boundaries of the program.Join me in making pactimo the most powerful brand in biking, running and triathlon apparel.

Frank l. Kim Ceo, pactimo

paCtimo | style gUide

INTRoDUcTIoN

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pRomISEpactimo promises to tailor the bike/run/triathlon apparel experience. We are dynamic… our people, products and designs are always moving.

pERSoNALITYPactimo reflects its group of confident, clever, fun, real and honest people. We tailor the purchasing experience and provide dynamic designs that impact people.

SUppoRTthe support behind the pactimo brand gives us the strength to be different, relevant and powerful. since 2003, our Colorado-based company has delivered millions of dynamically designed, tailored garments to thousands of satisfied repeat customers. By leveraging new technologies on a regular basis, our staff of industry experts and business professionals has enjoyed double-digit growth year after year. We offer international distribution and consistently provide the fastest delivery in the industry.

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paCtimo | tWo

vISIoNto become a company of impaCt:

• Impact our customers to build TRUST AND LOYALTY.

• Impact our staff to build PASSION.

• Impact society through helping others to CHANGE LIVES.

• Impact our industry to become an INDUSTRY LEADER.

mISSIoN• Pactimo’s external mission is to profitably and consistently provide an excellent customer

experience—from the customer’s point of view.

• Pactimo’s internal mission is to provide an excellent working experience by treating every employee with respect and by enhancing each employee’s development.

• Pactimo’s social mission is to advocate for children, education, and health through contribution and participation.

poSITIoNpactimo is a Colorado based company that is changing the way technical performance apparel is delivered to customers. shifting the industry and the way the active community buys their apparel by offering updated styles and shipping fast and direct-to-consumer, pactimo is setting the next trend in technical apparel design and distribution.

private laBel

ConsUmer direCtiBd distriBUtion

non-tailored/non dynamiC

tailored/dynamiC




pAcTImo’S BRAND

12

pAcTImo’S BRAND

fig. eModified PAC_vert_bw (logo)

Modified PAC_word_bw(word)

fig. gpAc_vert_bw_rv_2 (logo)

pAc_word_bw_rv_2 (word)

fig. iALTERED TExT

AccEpTABLE LoGo AND woRDmARk AppLIcATIoNS

fig. d SoLID LIGhT BAckGRoUND

pAc_vert_c (logo) pAc_word_bw (word)

fig. f SoLID DARk BAckGRoUND

pAc_vert_c_rv (logo) pAc_word_rv (word)

fig. h BUSY BAckGRoUNDpAc_vert_c_2 (logo)

pAc_word_bw_2 (word)

LoGo AppLIcATIoN—DESIGNER GALLERYpactimo is all about expressing oneself. you might say it’s at the core of what we do. We’re as committed to allowing the artists in our designer gallery to express themselves through art as we are to our riders expressing themselves by what they wear. and while creative license is given, the following guidelines must be followed in protect the pactimo brand.

LoGo RULES• Pactimo logo must be positioned on front of jersey at the top left chest

(See figure a)

• Pactimo text must be positioned on the sleeve as shown (See figure a and b)

• Pactimo logo must be positioned on back of jersey in one of the two locations shown (See figure b)

• Pactimo logo must be positioned on right front and left rear of shorts/bibs as shown (See figure c)

• Pactimo logo and text must be used in their true colors in at least one location (See figure a, b, c)

• Pactimo logo and text colors can be alterered to match the colors used in the design (See figure e)

• Outlined versions of the Pactimo logo are available (See figure g)

• Pactimo text style and colors can altered and used as a part of the design but 60% of the logo and text must be visible (See figure i)

fig. a fig. b fig. c

paCtimo | three

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Out side

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Out side

In side

NIKE BASKETBALL

GLOBAL GRASSROOTS PLAN2011

H A R R I S C O R P O R A T I O N

S P O R T S & L I v e e v e N T S S T A N d A R d S

2 0 11 b R A N d

GLOBAL GRASSROOTS PLAN

TEXTURE AND COLOR

.COLOR PRIMARY c15m86y100k4

.COLOR PRIMARY Pantone Black c0m13y49k98

.TEXTURE PRIMARY Court Texture

.TEXTURE PRIMARY Court Texture

4

HARRIS CORPOR ATION | SPORTS & L Ive eveNTS STANdARdS | 2011 bR ANd 2

LOGO, bYLINe, ANd FONT USAGe

Standard Logo

OveR vIew

The Harris Sports & Live Events logo features a dynamic red “A”integrated into the name “Harris.” This forms a single, distinctive mark that is both cohesive and memorable. As the Harris logo will be used extensively in the identification of the Corporation, it is important that the mark be used properly and consistently.

The Harris Sports & Live Events logo is provided in several file formats on the Branding Website.

December 2011

7GLOBAL GRASSROOTS PLAN

VERTICAL EXTENDED LAYOUT

.MUST HAVES_Nike logo must always appear unobstructed in upper left_Curved court stripe cannot touch copy_Copy is all caps_All letters in event t it le are the same font and size_All letters in location and date are the same font and size_ When used in conjunction with event copy, location copy is 40% smaller

than event location_ Use a period between month and days, a dash between consecutive days,

and a period between days and year _ Choose orange or black signage for your event but never a combination of both_Event t it le must never exceed 5 lines or be less than 2 lines of copy _Do not hyphenate any copy

.SPACING RULESA. Copy and call out are f lush left to the Nike swoosh with a left margin

equal to the thickness of the court lines B. Nike logo is centered between the vertical and horizontal court lines and the top

and left edge of the of the layout C. The space between the top of the event t it le and the bottom of the horizontal court

line is equal to thickness of the court lineD. The space between the top of event location and the bottom of the horizontal court

line is equal to thickness of court line When event location and date require 3 lines, the space between the of

the event date and the top of the callout is equal to the thickness of the court line

e. The space between the bottom of the callout and the bottom edge of the layout is equal to the thickness of the curt line

F. The space between the event logo and the top edge of the layout is equal to the thickness of the curt line

G. The distance from the bottom left side of the event logo and the court line is equal to the thickness of the court line

H. The space between the right side of any copy, the callout or event logos, and the right edge of the layout is never less than the thickness of the court line

A.

C.

D.

B.

ELITE YOUTH BASK ETBALL LEAGUEHAMPTON4.8.2011

BE UN STOP

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STYLIzed “A” PROPeR USe

Stylized “A” as an accent:

n Should only be used by Marketing Communications or authorized agencies

n Red—Preferred color (100%)

n Can be used as a watermark to accent the logo – White—10% to 20% opacity – Black—10% to 20% opacity

Usage

n The “A” should never be used alone. It must be used in conjunction with, and emphasize the official Harris logo.

n The “A” should be used as an accent—not as the main focus.

n Any portion of the “A” can be used, as long as it is apparent that the “A” is a stylized representation of the logo.

n The “A” must retain its original shape and appear upright. Do not distort.

Sample use of stylized “A’

Optional use of “A”Preferred use of “A”

December 2011

9

HAMPTON4.8.2011

GLOBAL GRASSROOTS PLAN

HORIZONTAL LAYOUT

.SPACING RULESA. The space between the bottom of the callout or any copy and the bottom edge of

the layout is equal to the thickness of the court lineC. The space between the left side of any copy and the court line is equal to the

thickness of the court lineC. The space between the top of any copy and the top edge of the layout is equal to

the thickness of the court line

B.

BE UN STOP

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LOGO ANd FONT USAGe

Font Standards

Type is an integral part of the Harris Sports & Live Events identity. Several type faces are specified in this guide. For marketing and advertising it is important to use the indicated font(s).

Harris Standard Fonts

Frutiger Black Italic: – The first word in headlines – Long titles and/or titles with marks

and special characters.

Frutiger Light Italic: – Headline copy for all but the first

word (see above rule)

Frutiger Light: – Stationery, business cards,

communication materials, advertising lockups, and body text for brochures and data sheets.

NOTE: For internal communications and materials, Arial equivalents may be substituted for Frutiger. Care must be taken to match the weights indicated.

Purchasing Fonts

When possible, install and use open type font formats (.otf). Open type fonts work on PC, Mac and the web.

Frutiger Black Italic

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

Frutiger Light Italic


Frutiger Light


Substitute for Frutiger:

ArialabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

OveR vIew

December 2011

national ski Patrol Pactimo nike harris corporation


Portfolio

CollaTeral


CollaTeralPortfolio


Portfolio

evenT & sTadIuM sIGns


Portfolio

evenT & sTadIuM sIGns


Portfolio

GREAT ONTHE GRASS,

BETTERWHEN WETTER!

Inflatable Neoprene

Volleyball

GREAT ONTHE GRASS,

BETTERWHEN WETTER!

W

ATERPRO O F

Inflatable Neoprene

Volleyball

GREAT ONTHE GRASS,

BETTERWHEN WETTER!

W

ATERPRO O F

Inflatable Neoprene

Volleyball

30 inches X 72 Inches

E x E r c i s E A c c E s s o r i E s

FLOOR MAT

• Ideal for Use Under Stationary Bikes, Treadmills and Step Machines

• Protects Floors and Carpeting from Heavy Exercise Equipment

• Durable, Lightweight PVC Material

©1997 PRO-FORM®

PRO-FORM® is a registered trademark of Icon Health & Fitness, Inc. 1500 South 1000 West, Logan, UT 84321

0 174345 71176

MAG 100 NBAR .0130 BWA -0.0025

EMFMP

Encode: 074345711761 PU

EMFMP

FLOOR MAT

• Ideal for Use Under Stationary Bikes, Treadmills and Step Machines

• Protects Floors and Carpeting from Heavy Exercise Equipment

• Durable, Lightweight PVC Material

30 inches X 72 Inches


E x E r c i s E M A c H i N E

E x E r c i s E M A c H i N E

FlexSkins

The Sports Medicine Specialists

Other Products Include

Made In America

©Weidercare Division of IcOn Health & Fitness, Inc.

cRAF

TED WITH PRIDE

In U.S.A.TM

cRAF

TED WITH PRIDE

In U.S.A.TM

AnkleSupport

®

Superior Quality neoprene with Velcro® closuresIf you’ve had a strain or a sprain; if your aches and pains are the result of the physical demands that you’ve put your body through over time; or maybe your problems stem from repetitive motion tasks. Whatever the case may be, to keep your body parts flexible, you must care for them...blanketing those areas with neoprene, as well as providing the proper amount of support is the best way to start...FlexSkins is the answer!One flexible support fits every body.Instructions: Place heel into support opening making sure that seam with FlexSkins label runs up the back of the ankle. Then secure the top closure of the support to ensure proper placement and fit. Next, secure the bottom closure over the top of the foot and customize to the proper amount of support.Important: This product is not intended to replace medical advice or treatment. If your pain is severe or persistent, see a health specialist. Washing Instructions: Machine wash in cold water. Air dry. Do not machine dry.

AnkleSupport

4SSEASN

Made in U.S.A.

Wrist SupportSupports your wrist without obstructing your hand.

Elbow Support Padding provides extra protection with full support.

Knee SupportPadding provides extra protection with full support.

Thigh Support Provides non-restrictiveflexible support. One Size Fits All

Great Products

for theEntire Family

Bracket Attaches

to any Bar on

Your Exercise

Equipment

Fully Adjustable

Rotating 3600

Plugs into any

120 Volt Wall

Socket

For all Treadmills,

Stationery Bikes

and Stair Steppers


F i t n E s s F A n


F i t n E s s F A n

WESlo® Fitness Fan

attaches to any bar on

your exercise equip-

ment and is full adjust-

able, rotating 3600

degrees. Plugs into

any 120 volt wall

socket and is powered

by a two speed motor. Designed to fit on

all treadmills, stationery bikes and stair

steppers. Keeps you cool when your hot!

0

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RRWEncode: 074345712515 PU

Contents:

Fitness Fan and Bracket Mount

FANW

Bracket Attaches to

any Bar on Your

Exercise Equipment

Fully Adjustable

Rotating 3600

Two Speed Settings

Plugs into any 120 Volt

Wall Socket

For all Treadmills,

Stationery Bikes

and Stair Steppers


F i t n E s s F A n


F i t n E s s F A n


F i t n E s s F A n

The WESLO® Water

Bottle with Holder.

The WESLO® Exercise

Reading Rack.

Look for these other quality

products from WESLO®.

WESlo® Fitness Fan attaches to any bar on your exercise equip-

ment and is full adjustable, rotating 3600 degrees. Plugs into any

120 volt wall socket and is powered by a two speed motor.

Designed to fit on all treadmills, stationery bikes and stair step-

pers. Keeps you cool when your hot!

©1997 WESLO®

WESLO® is a registered trademark of Icon Health & Fitness, Inc.

1500 South 1000 West, Logan, UT 84321

Clinical Tests Have Shown Magnetic Therapy Creates DC Currents Which Easily Penetrate Skin To/Des tests cliniques ont démontré que la thérapie mag-nétique crée des courants con-tinus qui pénétrent facilement la peau de façon à/:

• Increase Blood Flow & Oxygen Supply Augmenter la circulation sanguine & l’apport d’oxygène

• Ease Pain Without Any Side Effects Soulager la douleur sans provoquer d’effets secondaires

• Speed the Natural Healing Process Accélérer le processus naturel de guérison

Flexskin Magnetic Therapy Supports provide therapeutic relief from chronic pain without limiting daily activities. They keep joints and muscles warm, flexible and supported with or without the magnets in place./Les supports Flexskins à thérapie magnétique offrent un soulagement thérapeutique à la douleur chronique sans nuire à vos activités quotidiennes. Ils procurent aux articula-tions et aux muscles chaleur, flexibilité et support avec ou sans les aimants.

Each package contains one unifit neoprene support with two removable velcro magnetic pouches. Each pouch contains two magnets./Chaque embal-lage contient un support en néopréne ainsi que deux pochettes velcro magnétiques détachables Chaque pochette contient deux aimants

FL

eXsKin sUpport

M

agnetic therapy

FL

eXsKin sUpport

M

agnetic therapy

FSM2

Magnetic therapy thÉrapie MagnÉtiQUe

instrUctions/MoDe D’eMpLoiPosition elbow on the seam of support securing the top velcro closure. Then secure the bottom closure for a proper fit. Check to see that the open crease (elbow bent) is centered at bend. Apply velcro magnetic pouches to opposite sides of elbow support. For best results, place pouches over injured area./Placer le coude sur la couture du support et fixer l’attache velcro supérieure. Puis fixer l’attache inférieure de façon à obtenir un ajustement adéquat. S’assurer que le pli soit centré sur le pli du coude. Appliquer les pochettes velcro magnétiques sur les extrémités opposées du support pour coude. Pour de meilleurs résultats, placer les pochettes sur la région atteinte.

Washing instrUctions/ instrUctions De LaVageRemove magnetic pouches. Machine wash in cold water. Air dry. Do not machine dry./Enlever les pochettes magnétiques. Laver à la machine à l’eau froide. Sécher à l’air. Ne pas sécher à la machine.

caUtion/attentionFlexskin Magnetic Therapy Supports should never be placed directly over an open wound or transdermal drug delivery patches. Magnetics should never be used by individuals using pacemakers or insulin pumps. Not recommended for use during first trimester of pregnancy. Keep all electronic devices at a distance when using magnetic therapy. They may become damaged and alter the strength of the magnetic field./Les supports Flexskins à thérapie magnétique ne devraient jamais être placés directement sur une blessure ouverte ou sur des timbres transdermiques. Les dispositifs magnétiques ne devraient jamais être utilisés par des personnes ayant un pacemaker ou qui se servent de pompes à insuline. Non recommandés durant le premier trimestre d’une grossesse. Garder tous les dispositifs électroniques à distance lorsque vous utilisez la thérapie magnétique afin d’éviter de les endom-mager et de réduire la puissance du champ magnétique.

Manufactured for Health Care Industries, Inc. an authorized licensee of Spalding CanadaFabriqué aux États-Unis/Made in America

TAILLE UNIVERSELLE/ UNIVERSAL f IT

Magnetic therapy thÉrapie MagnÉtiQUe

Neoprene Elbow Support Support en Néoprène Pour

Coude

Neoprene Elbow Support Support en Néoprène Pour

Coude

neoprene eLBoW sUpport/ sUpport en nÉoprÈne poUr coUDe

MODEL stEp5 MADE IN tAIwAN5 step5 stepADjustAbLE frOM 6" tO 10"

uLtIMAtE

MODEL stEp5 MADE IN tAIwAN5 step5 stepADjustAbLE frOM 6" tO 10"

uLtIMAtE

Non-skid feet provide stability & protec-tion for all types of floors

stepping surface is constructed with soft sure-footed material designed for low-impact stepping

Handles let you easily raise or lower the 5 step in one inch increments

Also great for lunges, push-ups, sit-ups, dips and more

unique construction easily adjusts to five workout levels, 6,7,8,9 and

10" heights.

© Weidercare Division of ICON Health & Fitness

2x5Lb.

Dumbbells

2x3Lb.

Dumbbells

2x1Lb.

Dumbbells

One

Dumbbell

Tree

Neoprene

Coated

DUMBBELL SETDUMBBELL SET18LB. NEOPRE

NE COATED

Weidercare Division of Icon Health & Fitness

13100 E. 39th Ave. Denver, CO 80239

©1998 Weidercare Made in China

NDT18

18LB. NEOPRENE COATED

DUMBBELL SETDUMBBELL SETWeight Plates

2-25 LB. BLACK CAST IRON MACHINED PLATES

Stated weights are subject to variance of +/-5%

Weight PlatesBLACK CAST IRON MACHINED PLATES

2-25 LB

MADE IN CHINA

© Weidercare Division of Icon Health & Fitness, Inc.MoDEL RMB14 15786

Weight PlatesWeight PlatesBLACK CAST IRON MACHINED PLATES

2-25 LB

MODEL RMB14

Clinical Tests Have Shown Magnetic Therapy Creates DC Currents Which Easily Penetrate Skin To/Des tests cliniques ont démontré que la thérapie magnétique crée des courants continus qui pénétrent facile-ment la peau de façon à:• Increase Blood Flow & Oxygen Supply Augmenter la circulation sanguine & l’apport d’oxygène• Ease Pain Without Any Side Effects Soulager la douleur sans provoquer d’effets secondaires• Speed the Natural Healing Process Accélérer le processus naturel de guérison

TAILLE UNIVERSEL LUNIVERSAL f IT

instructions/MoDE D’EMPLoiWrap support around wrist, then secure velcro closure for proper fit. Apply velcro magnetic pouches to opposite sides of wrist support. For best results, place pouches over injured area./Enrouler le sup-port autour du poignet puis fixer l’attache velcro de façon à obtenir un ajustement adéquat. Appliquer les pochettes velcro magnétiques sur les extrémités opposées du support pour poignet. Pour de meil-leurs résultats, placer les pochettes sur la région atteinte.Washing instructions/ instructions DE LaVagERemove magnetic pouches. Machine wash in cold water. Air dry. Do

not machine dry/Enlever les pochettes magnétiques. Laver à la machine à l’eau froide. Sécher à l’air. Ne pas sécher à la machine.caution/attEntionFlexskin Magnetic Therapy Supports should never be placed directly over an open wound or transdermal drug delivery patches. Magnetics should never be used by individuals using pacemakers or insulin pumps. Not recommended for use during first trimester of pregnancy. Keep all electronic devices at a distance when using magnetic therapy. They may become damaged and alter the strength of the magnetic field./Les supports Flexskins à thérapie magnétique ne devraient jamais être placés directement sur une blessure ouverte ou sur des timbres transdermiques. Les dispositifs magnétiques ne devraient jamais être utilisés par des personnes ayant un pacemaker ou qui se servent de pompes à insuline. Non recommandés durant le premier trimestre d’une grossesse. Garder tous les dispositifs électroniques à distance lorsque vous utilisez la thérapie magnétique afin d’éviter de les endommager et de réduire la puissance du champ magnétique.Manufactured for Health Care Industries, Inc. an authorized licensee of Spalding CanadaFabriqué aux États-Unis/Made in America

FLEXsKin suPPort

MagnEtic thEraPy

Neoprene Wrist Support Support en Néoprène Pour Poignet

MagnEtic thEraPy thÉraPiE MagnÉtiQuENeoprene Wrist Support Support en Néoprène Pour Poignet

MagnEtic thEraPy thÉraPiE MagnÉtiQuE

nEoPrEnE Wrist suPPort/suPPort En nÉoPrÈnE Pour PoignEt

FLEXsKin suPPort

MagnEtic thEraPy

Flexskin Magnetic Therapy Supports provide therapeutic relief from chronic pain without limiting daily activities. They keep joints and muscles warm, flexible and supported with or without the magnets in place./Les supports Flexskins à thérapie magnétique offrent un soulagement thérapeutique à la douleur chronique sans nuire à vos activités quotidiennes. Ils procurent aux articulations et aux muscles chaleur, flexibilité et support avec ou sans les aimants.Each package contains one unifit neoprene sup-port with two removable velcro magnetic pouch-es. Each pouch contains two magnets./Chaque emballage contient un support en néoprène ainsi que deux pochettes velcro magnétiques détach-ables. Chaque pochette contient deux aimants

FSM1

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PaCkaGe desIGn


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brand IdenTITy


Portfolio

brand IdenTITy

*Logos were produced by members of Adrenalin while on staff with Ascent Sports

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goadrenalin.com

54 West 11th Avenue Denver, Colorado 80204

1.888.757.5646303.454.8888