Agency Overview

CONTROL YOUR SOCIAL MEDIA™

Agency Overview


AGENCY MODEL

OUR PROCESS

SUCCESS METRICS

SERVICES

MANAGEMENT PLATFORM

CLIENTS

LEADERSHIP

CASE STUDIES

TESTIMONIALS

CONTACT

Table of Contents

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We are Social Control. We create social apps for the worlds leading brands.

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Social Control helps brands control their social media by activating the power

of community and evangelizing fans.

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Agency Model

We believe in the power of connections. Connecting brands and consumers is at the core of our model. We leverage the social graph to create apps that build brand loyalty, consumer retention and long-term brand equity. Our strategies deliver multiple touch points driving highly qualified user traffic to a central social app. User experience, visual design and a robust technology infrastructure utilizes leading best practices in converting fans to evangelists.


The Discovery Phase introduces the proper structure and foundation for all successful projects. Here we define business requirements, ideate, and strategize based on campaign and client goals. Deep user engagement, ROI and user experience are all top of mind. Our strategies are effectively communicated through a variety of methods including wireframes, user-flows, and functional specifications.

» Business Requirements» Ideation» Campaign Strategy» Information Architecture» Functional Specification

Discovery Design Development Deployment

The Design Phase defines our overall creative approach for all projects. Technical function always guides our design. Yes, we understand the importance of balance, proportion, dominance and unity — but, in and of themselves, those elements don’t always lead to success. Great design is elegant, simple, and intuitive in nature. It just feels right, and we don’t stop until we know this to be true.

» Brand Guidelines » Design Exploration» Copywriting » Design Refinement » Design Extension

The Development Phase brings all of our strategy, information architecture, and creative design to life. More than just slicing up a design and writing code, we strive to perpetuate the experience, intention, and message set forth in our initial discovery phase. Interactive nuances and user flows are validated. The success of the campaign becomes inevitably apparent. The light at the end of the tunnel illuminates.

» Application Alpha» CMS Setup & Integration » Server Setup & Configuration» Application Beta » Quality Assurance & Testing

The Deployment Phase unveils our work to the world. During the launch, we stand by to ensure a smooth transition. We listen closely to users for their invaluable feedback, turning real-world usage into effective application upgrades. Focusing on measurement, metrics, and maintenance — we enjoy long-term relationships with our clients — often providing content moderation, customer service and continued collaboration.

» Launch» Measurement & Reporting» Campaign Management » Maintenance » Customer Service

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Our Process


Success Metrics

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Deeper Engagement

Greater Business Success

Focused Brand Communication

* Based on averages

OUR APPS GENERATE

OUR APPS INCREASEFACEBOOK FAN “LIKES” BY

SHARED PIECESOF CONTENT

SHAREOUR APPS HAVE AFEEDBACK PER

RATING OF 80 DAILY VISITORS

OUR APPS RECEIVE

OUR APPS RECEIVE 185,600 MONTHLY

ACT

IVE U

SERS

OUR APPS PUBLISH

TO FACEBOOKSOPEN GRAPH

ACTIONS

OUR APPS GENERATE

OUR APPS INCREASEFACEBOOK FAN “LIKES” BY

SHARED PIECESOF CONTENT

SHAREOUR APPS HAVE AFEEDBACK PER

RATING OF 80 DAILY VISITORS

OUR APPS RECEIVE

OUR APPS RECEIVE 185,600 MONTHLY

ACT

IVE U

SERS

OUR APPS PUBLISH

TO FACEBOOKSOPEN GRAPH

ACTIONS

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SOCIAL GAMES

SOCIAL NETWORKS & PORTALS

MOBILE & TABLET APPS

DIGITAL CONTENT

EMAIL MARKETING

SOCIAL UTILITIES

SOCIAL ENTERPRISE SOFTWARE

ONLINE ADVERTISING

HOSTING SOLUTIONS

CAMPAIGN MANAGEMENT

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Services


Social Control apps are powered by our robust management platform

putting you in control of your social media.

One of the many benefits in choosing Social Control as your social media partner is our application management platform. It is the backbone on which all our applications are conceived and constructed. Our platform has been tuned, sharpened and scaled to meet the vigors of countless previously-built applications and utilities. You are the primary benefactor. Before pushing a single pixel, your application has rock-solid baseline functionality at its fingertips, ready to be leveraged during ideation. This ensures that your application stays within budget and delivers on time, while retaining a cutting-edge level of functionality.

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Management Platform

» Content Management

» Content Moderation

» User Creation

» Polling

» Contests / Sweepstakes

» Application Feeds

» Chat Modules

» Leaderboard Logic

» Social Sharing

» Google Analytics Integration

» Facebook Insights Integration

FeaturesWe’ll give you a head start!

» Contest & Game Phasing

» Virtual Badging

» Photo / Video Uploading

» User Voting

» Video Editing & Mixing

» Multiple Choice Quizzes

» Point Allocation

» “Like” Gating

» News / Blog Creation

» Event Creation

» Data Export & Reporting


* Partial client list

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Clients

CONTROL YOUR SOCIAL MEDIA™ 7

Leadership

Paul ThielCREATIVE DIRECTOR

Paul is responsible for the creative vision of all agency projects. In his role as CD, he guides and directs our creative teams — consisting of visual designers, copywriters, animators, sound designers and developers. Paul leads all ideation efforts and is the key facilitator in the creation of the concepts that drive our clients’ social campaigns.

Steve ScavoDIRECTOR OF TECHNOLOGY

Steve leads Social Control’s development team. In his role as DOT, he spearheads technology and the strategy that holds it all together. Steve is influential in defining agency best practices and shaping our overall approach to user experience. His expertise in information architecture and technology infrastructure has helped lead our agency to great success.

Asia Lombard DIRECTOR OF PROJECT MANAGEMENT

Asia is responsible for overseeing all agency projects. In her role as DOPM, she works intimately with our clients to help them meet their desired goals and objectives. Asia is the the senior leader within our PMO and leads our team of project managers. Her extraordinary communications skills allow her to effectively manage small, medium and large project teams.

Seth SilverCHIEF EXECUTIVE OFFICER

Seth leads the vision for Social Control. In his role as CEO, he defines the agency’s’ business strategy, strategic growth initiatives, and business development efforts. Seth also works closely with our senior management team to shape thought leadership within the agency and challenge our clients in the ever-changing world of social technology.


Case Studies

Sony EricssonXPERIA™ PLAY “FIRST2PLAY”

The Sony Ericsson “First2PLAY” application introduced the world to the glory of the Xperia™ PLAY mobile phone. Launching on Febraury 6, 2011, players were asked to submit their “needs” and “wants” through a dynamic frontend that leveraged the phone’s slick interface. Ironic and catchy phrases quickly went viral as players shared their phrases such as “I need to do some push ups but I want to bend spoons with my mind.”

Results

» 5 minutes and 29 seconds average user engagement» 500,000 monthly active users» Increased Facebook fanpage “likes” by 120%

Results


Results


Ford MotorsFOCUS ELECTRIC DRIVING EXPERIENCE

Ford’s “Focus Electric Driving Experience” is a social game allowing users to experience Ford’s new electric vehicle via a surreal “urban vs. nature” environment. Drivers can customize their car, pick up friends and “escape the city” before time runs out. The strategy revolves around when to pick up passengers, avoid obstacles and recharge their vehicle. High scores are dynamically shared on Facebook’s Timeline.

McIlhenny Co.TABASCO® NATION

TABASCO® Nation is a fun and simple way to connect fans with the TABASCO® brand. “Citizens” can compete in challenges, keep track of their “daily drops”, upload seasonally-themed TABASCO® photos, and answer daily poll questions about various food pairings — all in the hopes of earning the most points, badges and advancing to the highest of ranks: TABASCO® “Ambassdor”.

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CONTROL YOUR SOCIAL MEDIA™ 9

Testimonials

Tyler Bahl SOCIAL MARKETING MANAGER

“Reebok turned to Social Control to build and develop a compelling digital program for a new product launch. With quick creative turnarounds and a detailed understanding of the technologies being used, Social Control delivered a solid production that surpassed expectations. We look forward to working with Social Control team on future online initiatives.”

Karen HsuMARKETING / BRAND MANAGEMENT

“Social Control were critical in helping my team launch a program in a short time. They did a great job providing us with creative that was on strategy and within the brand guidelines. Their, can-do attitude made working with them a pleasure. Kudos to Social Control for their great work!”

Jordan WheelerACCOUNT EXECUTIVE

“We came to Social Control to help us launch a Facebook app for a highly anticipated phone launch. I can’t speak highly enough of my experience and the results we received. Aside from their social expertise, they brought some serious creative thought that really improved our concept. I was really impressed with their ability to adapt to changes and thorough attention to detail.”

* References available upon request


Hollywood Fwy

Buddy Holly Dr

Cahuenga Blvd West

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Contact


Social Control is based in Los Angeles, California

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3450 Cahuenga Blvd W. Loft 704 Los Angeles, CA 90068

Contact 323.845.4701 [email protected]

Documents

Agency Overview