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ACTIVITAT FÍSICA, SALUT I OFERTA DE SERVEIS ESPORTIUS
toni llop
The social role of sport Enhancing public health through physical activity
• Lack of physical activity reinforces the occurrence of overweight, obesityand a number of chronic conditions such as cardio-vascular diseases and diabetes, which reduce the quality of life, put individuals' lives at risk and are a burden on health budgets and the economy.
• ... the recognised potential of the sport movement to foster health-enhancing physical activity often remains under-utilised and needs to be developed
• The Commission recommends strengthening the cooperation between thehealth, education and sport sectors to be promoted at ministerial level in theMember States in order to define and implement coherent strategies to reduce overweight, obesity and other health risks. In this context, theCommission encourages Member States to examine how to promote theconcept of active living through the national education and training systems, including the training of teachers
• Sport organisations are encouraged to take into account their potential for health-enhancing physical activity and to undertake activities for thispurpose. The Commission will facilitate the exchange of information and good practice, in particular in relation to young people, with a focus on thegrassroots level.
The economic dimension of sport
• Sport is a dynamic and fast-growing sector with an underestimated macro-economic impact, and can contribute to the Lisbon objectives of growth and job creation. It can serve as a tool for local and regional development, urbanregeneration or rural development. Sport has synergies with tourism and can stimulate the upgrading of infrastructure and the emergence of newpartnerships for financing sport and leisure facilities.
• Although sound and comparable data on the economic weight of sport aregenerally lacking, its importance is confirmed by studies and analyses of national accounts, the economics of large-scale sporting events, and physical inactivity costs, including for the ageing population.
• A study presented during the Austrian Presidency in 2006 suggested thatsport in a broader sense generated value-added of 407 billion euros in 2004, accounting for 3.7% of EU GDP, and employment for 15 millionpeople or 5.4% of the labour force. This contribution of sport should be made more visible and promoted in EU policies
• On the other hand, notwithstanding the overall economic importance of sport, the vast majority of sporting activities takes place in non-profitstructures, many of which depend on public support to provide access to sporting activities to all citizens.
The organization of sport
• The political debate on sport in Europe often attributesconsiderable importance to the so-called "European SportModel". The Commission considers that certain values and traditions of European sport should be promoted. In view of thediversity and complexities of European sport structures itconsiders, however, that it is unrealistic to try to define a unifiedmodel of organisation of sport in Europe. Moreover, economicand social developments that are common to the majority of theMember States (increasing commercialisation, challenges to public spending, increasing numbers of participants and stagnation in the number of voluntary workers) have resulted in new challenges for the organisation of sport in Europe. Theemergence of new stakeholders (participants outside theorganised disciplines, professional sports clubs, etc.) is posingnew questions as regards governance, democracy and representation of interests within the sport movement.
The benefits of physical activity and sports
Values developed through the practiceof physical activity and sport
The organization of sport: theplaces of practice
198... 20… (1)Inversió pública Instal.lacions esportives
Esport tradicional
Nous models de pràctica
Demanda Demanda Demanda ddd’’’activitatactivitatactivitat individual (no reglada)individual (no reglada)individual (no reglada)ApariciApariciAparicióóó ddd’’’una nova ofertauna nova ofertauna nova oferta
ConstituciConstituciConstitucióóó ddd’’’un sector un sector un sector ddd’’’activitatactivitatactivitat(((negocinegocinegoci, , , mmmàààrquetingrquetingrqueting, , , mercatmercatmercat, , , clientsclientsclients,,,agentsagentsagents………)))
198... 20… (2)
90’s: BENESTAR
80’s: IMATGE Culte per la imatge corporal. Valoració pelrendiment muscular. Predomini de la força. Aparició d’equipament esportiualternatiu. Trascendència de la imatgecom a èxit social. Preferència pelbodybuilding (ells) i l’aerobic (elles)
90’s BENESTAR
Adaptació dels programes d’activitat a condicions personals. Introducció del reconeixement mèdic esportiu. Valoraciófuncional bàsica i atenció méspersonalitzada. Entrenament de la resistència i no només la força. Generalització de l’activitat a l’aigua
198... 20… (3)00’s WELLNESS
Recerca de la relació cos ment. Evolucióactivitats de relaxació. Interiorització. Importació activitats orientals. Fugida de la intensitat de l’exercici. Valoració pelbenestar psìquic i físic. Ús de l’aiguacom a element de relaxació.
Salut i activitat física …
COM ES PRESETEN
PLEGATS AVUI?
… sector en creixement
FORTALECES
SECTOR CONSOLIDAT
ORIENTACIÓ PERSONAL
PROVEÏDORS:
RECERCA I INVESTIGACIÓ
PROVEÏDORS: EXPERIÈNCIA
ESPECIALITZACIÓ
CAPTACIÓ CONSTANT
OPORTUNITATS
ALIANCES: EDUCACIÓ
ALIANCES: LLOC DE TREBALL
ALIANCES: LLOC DE TREBALL
HÀBIT DE SALUT i FAMÍLIA
ALIANCES: SALUT PÚBLICA
ALIANCES: CENTRES DE SALUT
ALIANCES: ASSEGURANCES
PRIVADES DE SALUT
ALIANCES: ASSEGURANCES
PRIVADES DE SALUT
ALIANCES: ASSEGURANCES
PRIVADES DE SALUT
ALIANCES: ASSEGURANCES
PRIVADES DE SALUT
ACREDITACIÓ PROFESSIONAL:
INTERVENCIÓ PÚBLICA
ACREDITACIÓ PROFESSIONAL:
INTERVENCIÓ PRIVADA
AMENACES
ÍNDEX DE ROTACIÓ
35,62%
50,55% 54,71%
45,28%48,27%
58,31%
45,06%
0%
10%
20%
30%
40%
50%
60%
> 10.000members
8.000-10.000members
6.000-8.000members
4.000-6.000members
2.000-4.000members
< 2.000members
average of thecity
Informe d’indicadors de gestió de les instal.lacionsesportives municipals 2007Institut Barcelona Esports.Ajuntament de Barcelona
TEMPS DE PERMANÈNCIA
20,91%
41,88%
55,55%
63,36%
17,59%
7,49% 11,33%
0%
10%
20%
30%
40%
50%
60%
70%
<3 months <6 months <9 months <12 months 13-24 months 25-36 months >36 months
Estudi temps de permanència centre esportiu 2007Mostra: 13 centres esportius ciutat de Barcelona i àrea metropolitana. 29.862 baixesGrup Ubae&Eurofintess
DARRER ÚS ENREGISTRAT PER LES PERSONES QUE HAN ESDEVINGUT BAIXA
6,84% 5,59% 5,33% 4,52%9,70% 11,82%
14,97%
41,24%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
1week 2 week 3 week 4 week 1-1.5 months 1.5-2 months 2-3 months more than 3months
Survey of Ubae&Eurofintess group : January-Abril 2008. Based on the 7282 members who dropped out
ARGUMENT DE VENDA
INVERSIÓ REQUERIDA
INTEGRACIÓ DE TOTS ELS
COL.LECTIUS I CONDICIONS
INTERPRETACIÓ ACTIVITATS I
CONDICIONS DE PRÀCTICA
INTERPRETACIÓ ACTIVITATS I
CONDICIONS DE PRÀCTICA
