Work Stoppages. How might they affect the premium seat industry? And how do folks in our industry adapt to the uncertainties of their upcoming seasons? Some teams are scaling back on projects, hiring and other expenses. Some are moving forward “business as usual.” And other organizations are doing a little bit of both. Leaders in each of our organizations must realize the significance of learning through the important sessions as well as the valuable networking opportunities during the few days we are together every year at the Association of Luxury Suite Directors Conference and Tradeshow. Especially in times like these. More than ever before, our community needs to band together and brainstorm approaches for new sales, retention and client and fan experience opportunities to keep our fans engaged during uncertain times. Clients need additional, unique touch points to stay connected to the team. Challenges bring new opportunities. So plan to attend this year’s Association of Luxury Suite Directors Conference and Tradeshow so that we can ensure the premium seat programming in our buildings remains successful in times like these.

– Jennifer Ark Director of Premium Sales and Guest Services, Green Bay PackersPresident, Association of Luxury Suite Directors

In the Face of a Work Stoppage:How One Team Retained Nearly All Its Premium Seat CustomersCollective Bargaining: Hope for the Best; Prepare for the Worst

Rich Krezwick, Devils Arena Entertainment

Rich Krezwick Greg Karl

Andy SilvermanPaige Farragut

Rich Searls

Chris Faulkner

Brian Byrnes

Bill Guertin

Mark Stedman

Kennen Williams

Renewals and RetentionMike Ondrejko, Madison Square Garden - Michele Kajiwara, AEG/STAPLES CenterChanging the Nature of Hospitality: What to Include in Your Premium PackagesGreg Karl, Epicuran Culinary Group - Rich Searls, New York Red BullsBrian Byrnes, Oklahoma City Thunder - Mark Stedman, Utah JazzDatabases, Dynamic Pricing and Yield Management: Where Are Your Customers Hiding?Nic Barlage, Cleveland Cavaliers - Sezin Aksoy, Cleveland CavaliersMark DiMaurizio, Comcast-Spectacor - Ron Contorno, Full House Entertainment Database MarketingThe New Face of Club and Premium SeatingPaige Farragut, Texas Rangers - Andy Silverman, Florida Marlins - Chris Faulkner, Denver BroncosAl Guido, Legends Premium Sales - Evan Karasick, Channel 1 Media Solutions, Inc.When Suites and Sponsorship Collide: Giving Sponsors and Suite Holders More Value and VisibilityTodd Goldstein, AEG Global Partnerships - Dan Migala, San Diego PadresExecutive Sales Training: Leading in a Time of Rapid ChangeKennen Williams, Noll MediaExecutive Sales Training: What Business Are You In? Six Fundamentals to Solve Premium Seating SalesBill Guertin, The 800-Pound GorillaRoundtable Forum: Best Practices in Premium Seat SellingDr. Peter Titlebaum, Director of Research, ALSDAssociate Professor, University of Dayton Sport Management

Tim LeiwekePresident and Chief Executive Officer, AEG

“How To Overcome the Challenges Facing Our Industry Today”Design Better, Sell Smarter, Market More

Creatively and Work Harder

Kim Reckley Lindsay Lohrens

David Warchawski

Travis Smith

Paige Farragut

Valerie Toth

Andy Silverman

LeonardoInghilleri

Chris Faulkner

Janie Boles

Jill Pepper

Dr. Brian Crow

Bill Dorsey

Soup to Nuts: Hiring the Next Generation of ExecutivesBernie Mullen, The Aspire Group - Kristie Pappal, Philadelphia Eagles - Jennifer Ark, Green Bay PackersTouch Points: The CalendarKim Reckley, Olympia Entertainment/Detroit Red Wings - Lindsay Lohrens, Chicago BearsTravis Smith, Minnesota Timberwolves - Valerie Toth, United CenterExecutive Leadership and Brand Excellence Training: A Playbook for Brand and Service ExcellenceLeonardo Inghilleri, West Paces ConsultingSocial Media: Your Potential ProfitsNathan C. Kievman, DemingHill, Corporate Social Media Consulting & MarketingLeverage Your Brand: Auburn University Case StudyJanie Boles, Auburn University Athletics - Dr. Brian Crow, GameDay ConsultingSocial Media Do’s and Don’ts: Reach Your Target Audience and Move Them to ActionDavid Warchawski, WarchawskiThe New Face of Club and Premium SeatingPaige Farragut, Texas Rangers - Andy Silverman, Florida Marlins - Chris Faulkner, Denver BroncosAl Guido, Legends Premium Sales - Evan Karasick, Channel 1 Media Solutions, Inc.Under the Influence: Training Your Staff to Spot and Handle Clients Before They Are Over-ServedJill Pepper, TEAM CoalitionValue-Added Programs: The Courageous InnovatorBill Dorsey, ALSDWhen Suites and Sponsorship Collide: Giving Sponsors and Suite Holders More Value and VisibilityTodd Goldstein, AEG Global Partnerships - Dan Migala, San Diego Padres

Key

note

Spe

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Tim LeiwekePresident and Chief Executive Officer, AEG

“How To Overcome the Challenges Facing Our Industry Today”Design Better, Sell Smarter, Market More

Creatively and Work Harder

Robb HeinemanChief Executive Officer

Sporting Club, parent organization of Sporting Kansas City

The Experience Matrix

ALSD Visionary AwardPresented to Tom Wilson

President and Chief Executive Officer, Olympia Entertainment

Ray BednarCorporate Sponsorship Expert

The Buyer’s Buyer

Greg Karl Nick Kavalauskas Jill Pepper Rich Searls Brian Byrnes

Mike HollemanSasha WilliamsShervin Mirhashemi

Mark Stedman

What F&B Means to Your Bottom LineGreg Karl, Epicurean Culinary Group - Nick Kavalauskas, Professional Sports Catering

Delaware North Companies Changing the Nature of Hospitality: What to Include in Your Premium Packages

Greg Karl, Epicuran Culinary Group - Rich Searls, New York Red BullsBrian Byrnes, Oklahoma City Thunder - Mark Stedman, Utah Jazz

Under the Influence: Training Your Staff to Spot and Handle Clients Before They Are Over-ServedJill Pepper, TEAM Coalition

Iron Chef Roundtable: The Best Menu Items of 2011League Day Presentation

Nona Sivley, Winner of Fox’s Hell’s Kitchen, now Head Chef at LA Market in the JW Marriott

The Future of Building Premium SeatingDarryl Dunn, Rose Bowl - Shervin Mirhashemi, AEG Global Partnerships

Adam Stover, Populous - Jason Gonella, Legends Premium SalesExperiential Marketing and Creative Reconfiguration

Sasha Williams, Orlando Magic - Mike Holleman, Heery International

Nokia Theatre

STAPLES Center

Angel StadiumThe Home Depot Center

Venue Tours and Receptions

Mark DiMaurizioJohn Avenson James Darrow Lorraine Spadaro Chris Dill

Technology Innovations for Premium LevelsJohn Avenson, Minnesota Twins - James Darrow, Ilitch Holdings/Detroit Red Wings Mobile Technologies to Improve Fan Experience and Drive RevenueShane Harmon, New Zealand 2011 World Rugby Cup

CRM Case Study PresentationsMark DiMaurizio, Comcast-Spectacor - Los Angeles Kings - FanOne Marketing

Engage Your Fans Through Social Media, New Media and Social NetworkingSean Callanan, SportsGeek

Leverage Technology to Increase Per-Caps Revenue

TD Garden Case Study:Digital Signage Phenomenon: The Real Story – Cost, ROI, Marketing and Sponsorship of Premium Consumers and Corporate SponsorsLorraine Spadaro, Delaware North Companies/TD Garden

Portland Trail Blazers Case Study:Digital Signage Phenomenon: The Real Story – Cost, ROI, Marketing and Sponsorship of Premium Consumers and Corporate SponsorsChris Dill, Portland Trail Blazers

See what your customers are experiencing first-hand

L.A. LIVE:The $2.5 billion entertainment

complex, site of the 2011 ALSD Conference and Tradeshow, with its 20,000 square feet of LED signage,

27 acres, six city blocks, 600 annual events and 20 million visitors a

year is YOUR future. It is the next generation of venues for the 21st

Century, where fans are entertained before, during and after the game.

Because nowadays, Sports=Entertainment=Experience.

JW Marriott at L.A. LIVEThe hotel is part of the experience

*To receive our reduced rate, mention you are a part of the Association of Luxury Suite Directors Group

Located across the street from STAPLES Center and Nokia Theatre, the JW Marriott is embedded into the fabric of L.A. LIVE and is as much a part of this year’s conference as the sports and entertainment venues.

The ALSD room block will close soon. Reserve Your Rooms Today:

Online: www.alsd.com/content/conference

Phone: 1-800-266-9432

JW Marriott at L.A. LIVEThe hotel is part of the experience

Organization:_________________________________________________

Name:__________________________ Title:________________________

Address:______________________________________________________

City:____________________________ State:________ Zip:____________

Phone:___________________________ Email:_______________________

PRICINGFirst ALSD Member $800Add’l ALSD Member $750Non-ALSD Member $900Angels Baseball Ticket $35

PAYMENT__AmEx __Discover __Mastercard __VisaCard Number:________________________________ Ex. Date:____________ Check made payable to Association of Luxury Suite DirectorsEmail, mail or fax registration form with payment to:

ALSD Guest/Spouse Program:Guest/Spouse $200Angels Baseball Ticket $35Guest Name:__________________Total:________________________

To sign-up online or learn more about ALSD, visit: www.ALSD.com

Premium Seating’s Largest Networking Event of the YearIn a year in which the spirit of idea sharing is perhaps more important than

ever, this is your only chance to meet with likeminded people for ideation, networking and camaraderie.

Who Should Attend:Major League Teams/Venues: NFL, MLB, NHL, NBA, MLS

Minor League Teams/VenuesCollege and University Venues

Racing VenuesPerforming Arts Venues

Levy RestaurantsLos Angeles Angels of Anaheim

MLBAMNHL

Nokia TheatrePat Boone All-American Meats

PopulousRipBang Studios

Southern Wine and SpiritsSpotlight Ticket Management

STAPLES Center

AEGARAMARK

Boundless NetworkCorona

Delaware North CompaniesErnie Els Wines

FanVisionFull House Entertainment Database Marketing

The Home Depot CenterHershey Entertainment & Resorts

IOMEDIALegends Hospitality Management

Amanda VerhoffALSD10017 McKelvey RoadCincinnati, OH 45231

amanda@alsd.comP: 513-674-0555 x104 F: 513-674-0577

Facility Developers, Managers and OwnersArchitects and Venue Consultants

Food and Beverage Companies: In-Venue and Corporate

Information Technology (IT) ProfessionalsPremium Seat and IT Vendors/Suppliers

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