Upload
greenlights
View
1.356
Download
2
Tags:
Embed Size (px)
Citation preview
Fundraising & Board Engagement
Michael Bacon, CFREPriscilla Guajardo Cortez
Presentation Overview
Mission & Board Reality Check
How Do We Connect The Board To The Mission?
Share a story with someone next to you about how your nonprofit reminds Board members of your mission, your programs and those you serve…
Focus On Your Mission
Board recruitment
Orientation
Mission moments & Generative questions
Regular opportunities to reflect & discuss At meetings, retreats, strategic planning How did we advance the mission today?
Board Member Roles
Thanks to Kay Sprinkel Grace
Does this sound familiar?
“Isn’t that the staff’s job?” “I’m giving my time… that’s enough.” “I don’t know anyone.” “I’ll do anything but ask for money.”
The Sequence of Willingness
What tools does the Board need?
Passion for our cause
A strong case for giving
Powerful stories about how we make a difference
Staff support for accountability
Training about how to make an ask
Believe It or Not…Noteworthy Findings:
90% of individual donors single out one particular charity for special or unusual support
94% of study donors say that charities they support never or hardly ever call them up without asking for another gift.
98% say that charities never or hardly ever pay them a visit without asking for money
How Can Our Board Help With Fundraising?
Help identify new prospects
Set up a meeting for staff with a prospect
Invite prospects to take a tour of our nonprofit
Invite prospects to join you at an event
Building Board Confidence
Start with Stewardship!
Board members should be thanking donors
Phone calls Handwritten notes Thank you visits
Ambassadors Reach Out…
Everyone can play this role
Well-coached in our message
Masters of the “elevator speech”
Social Media Gives A Voice too…
Examples of Ambassadors
Board As Advocates
On the golf course or in the car pool – strategic in their information sharing
Could be with an institutional funder in a formal way
Informed of the case for support but also know your strategic plan and vision
Able to handle objections and concerns
Examples of Advocates
.
Board Engaged in the Community
Help solve issues on a broader level
Collaborative partnerships
Thought leaders/First to know
Draw on grassroots support to affect change
Respect and credibility in the community
How to get your board engaged
Continue to identify stakeholders/constituents
Increased spheres of influence included on the board/advisory committees
Stakeholders’ perspective always included in decision- making
Develop/share communications tools for ease in sharing
Benefits
Increased visibility within the broader community
Better able to respond to community needs & changes; increased accountability to the community
Increased shared ownership of the organization’s mission and strategic directions; Board more engaged, passionate, & transparent
Increased fundraising capacity and sustainability
Challenges
Identity of constituents, community, and primary stakeholders is often unclear
Level of staff involvement
Board willingness to try new model; share power
Shift in perceptions of constituents—from a “charity”/deficit perspective to one of constituents as invaluable assets for the organization’s success
Where to go next
Collective Impact (FSG)
http://www.ssireview.org/articles/entry/collective_impact
Community Engagement Governance Model (Judy Freiwirth)
www.allianceonline.org/sites/default/files/docs/Freiwirth%202011%20CommunityEngagement%20Governance.pdf