Australian donors association

Donate Ezy CardBusiness Model Overview

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Australian Donors Association

Our ObjectivesTo provide substantial funds, support and awareness for Australians to be able to “make a difference” to those less fortunate by becoming a Donor in one or more of the four donation categories (TOMB):

We will achieve this in a way that makes it so easy to contribute that Donors do not need to outlay money

Our Donors

Time Donors - These are the thousands of volunteers who selflessly give of their time and skills to help where our social infrastructure is lacking


Organ Donors - More than 1500 Australians are currently awaiting an organ transplant. Nearly 30% of these are children. We need organs and better awarenessMoney Donors - Money is a universal need that can convert to food, clothing shelter and medical assistance. There is a never-ending need for financial supportBlood Donors - One in three Australian will need a blood transfusion in there lives but we have a constant shortage of blood and donors

DonateEzy CardAll Australian Donor Association (ADA) members have the option to apply for a Donate-Ezy credit and/or debit card.


When they use this card at one of the ADA partner outlets a percentage of the sale will go to ADA.

The remaining 50% goes to ADA to fund our programs and our preferred Beneficiaries.

50% of that amount will go directly to their preferred registered charity.

How it Works

Partner

Spends $300

ADA

MembersPreferred

Beneficiary

ADA Programs & Beneficiaries

Bank

Partner Fee $12.00(4% of $300)

ADA Fee $9.00($12.00 less 1% bank fee)

$4.50 Donation (50% of ADA Fee)

$4.50 Donation (50% of ADA Fee)

Assumes average monthly spend of $300 per month & average Partner fee of 4%


Member

Everybody Wins

The ADA Donate Ezy Card system means that everyone involved wins including:

The BankThe Members

The Partners The Beneficiaries

The Donors Australian Donors Association

Benefits to Bank

New low-risk card holdersSupporting communitySupporting social enterpriseNew merchant outletsADA member accessADA bank accounts


Benefits to Member

Cost-free donationsMaking a differenceSupporting their CharityTax Deduction BenefitsGroup buying powerSpecial promotion discounts


Benefits to Partner

New customersMaking a differenceSeen as a community businessADA website advertisingGroup buying powerSpecial promotions via ADA


Benefits to Beneficiaries

Donations from Referrals Donations from Transactions Added benefits to their members ADA website advertising Potential New Members Reason to recontact members


Marketing for Members

Beneficiary ReferralsEach Beneficiary will offer ADA membership to their members on the basis that they will receive 50% of ADA fees($TF) from their members transactions as well as an instant referral fee ($RF).

Partner ReferralsPartners are encouraged to get their existing customers to join ADA to minimise the fees that they pay on existing customer transactions.

General MarketingIncludes all forms of media (print, radio, TV), website (with SEO) and social media.

Member ReferralsExisting ADA members will be encouraged and rewarded for all new members they introduce..


Beneficiary

Member

ADA$RF

$TF

Marketing for Partners

Sales NetworkMost of our Partner outlets will be signed up by a large Nationwide sales team. Each sales representative is expected to sign up around 40 outlets per month.Email & Internet MarketingA large component of our marketing budget is allocated to brand awareness to generate interest from potential members and partners.General MarketingIncludes all forms of media (print, radio, TV), website (with SEO) and social media.Telemarketing Telemarketing will be a major method of arranging appointments for sales agents as well as direct selling.


Targets for Members 2013 - 2015

0

20000

40000

60000

80000

100000

120000

Jul-1

3

Sep-1

3

Nov-1

3

Jan-1

4

Mar-

14

May

-14

Jul-1

4

Sep-1

4

Nov-1

4

Jan-1

5

Mar-

15

May

-15

Jul-1

5

Sep-1

5

Nov-1

5

Total Members 2013- 2015 - 110,102


Targets for Partners 2013 - 2015


05,000

10,00015,00020,00025,00030,00035,00040,00045,00050,000

Jul-1

3

Sep-

13

Nov-1

3

Jan-

14

Mar

-14

May

-14

Jul-1

4

Sep-

14

Nov-1

4

Jan-

15

Mar

-15

May

-15

Jul-1

5

Sep-

15

Nov-1

5

Total Partners 2013-2015 -47,217

Monthly Turnover Target 2013 - 2015


$0

$5,000,000

$10,000,000

$15,000,000

$20,000,000

$25,000,000

Jul-1

3Se

p-13

Nov-1

3Ja

n-14

Mar

-14

May

-14

Jul-1

4Se

p-14

Nov-1

4Ja

n-15

Mar

-15

May

-15

Jul-1

5Se

p-15

Nov-1

5

Monthly Card Turnover -

Series1

$22,155,000

ADA Structure

Sales Marketing Web/IT AdminNATIONAL

CEO

CEO BoardBoard

Secretary TreasurerBOARD


STATE Sales Marketing Web/IT Admin

SummaryAustralian Donors Association will use the everyday-spending of it’s members to create funds and active programs to assist Australians in need.

It will channel these funds and programs to:

Their members preferred charities and

The Australian donors who give of their time, organs, money and/or blood

Together we will make a difference to those who need help.

Contact Details Who : Ian Turner Phone : 0425 264307 Email: [email protected]

Spiritual

Australian donors association