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Video Marketing
Attract | Engage | Convert
This year has been called “The Year of Video
Marketing”. Video is the future of content marketing
and the key means for people to satisfy their
information and entertainment needs. Businesses
that fail to include it in their internet marketing
strategies will miss the many opportunities video
marketing delivers to businesses.
The Power of Video Marketing
When it comes to potential reach, video is peerless. YouTube receives
more than one billion unique visitors every month – that's more than any
other channel, apart from Facebook. Video can give you access to all this.
Video done well can give you a slice of it. What other form of content can
do the same?
Video is naturally engaging and, in an age of information overload, it's vital
for small businesses to offer content that is easy to digest; if not,
consumers will simply move on. Video does this very well. If a picture
paints 1,000 words then one minute of video is worth 1.8 million, so say
Forrester's researchers. Little wonder then that Axonn Research found
seven in 10 people view brands in a more positive light after watching
interesting video content from them.
Grabbing the attention of potential customers is more important than ever
in a world where buyers do most of their own research online before ever
contacting a vendor. We have to cut through the noise and engage our
prospects with content that entertains, inspires, and educates them about
what we do and who we are, including the culture of our companies.
Facts tell, but stories sell, as they say. There is no better medium than
video for storytelling.
Read more: http://www.marketingprofs.com/articles/2014/26719/2015-will-
be-the-year-of-video-marketing#ixzz45p8S4jnN
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In the past Video Marketing was considered as a Tool for “the Big Boys”
WSI have changed this by providing Video creation and Marketing services
affordable to any business. In less than 1 minute a customer can get the
information he needs about your business through a short, visually-
appealing video.
THE VIDEO
MARKETING
PROCESS
Analysis Video & business analysis
To find most suitable video styles Research & SEO
Keyword / Hashtag research &
Video SEO optimization
Video Networks setup
We create custom branded profiles on the Top 20 Video
Networks. Ownership and Logins are handed over
Social Media Power Cluster setup
Custom branding and Profile Setup on Youtube,
Facebook, Twitter, Blogger, Google+, Pinterest
Demographic Targeting
Video advertising to the targeted
audience by Interest, Age, Location,
Interests, Gender, Behaviors,
Connections, Lookalike etc
Facebook Video Ads
Facebook Ad Account Setup and
configuration. Facebook campaign
management & reporting Video Publishing
Publishing & syndication your video on
all custom Profiles. Video Networks,
Social Media & Facebook
Reporting & Analytics
Comprehensive reporting with live links to all published
locations and traffic analytics. Handover of all accounts
created
Video Marketing Packages We have provided optional Campaign Plans, pending requirements. For example, if the
Top 7 Social Media Power Cluster is already setup this will not be required. If you would
like upgraded modern designs and Branding, our Power Cluster setup includes custom
design, branding and cover images.
Top 7 Social Media Power
Cluster setup Top 20 Video Networks
setup
Facebook Video Ad
Campaign
Keyword Research
Hashtag Research
Profiles Creation & custom
branding
High-quality branding Graphics
Facebook Fan Page creation
Twitter custom Profile creation
YouTube custom creation
Linkedin custom Profile creation
Blogger Blog Site creation
Pinterest custom Profile creation
Google+ custom Profile creation
SEO optimization all Profiles
Calls-to-Action
Publish Video to all Profiles
Report with Live Links & Logins
___________________
Social Cluster setup €299
Publish Video: €149
(Includes high-quality custom branding
Graphics creation on all profiles)
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Keyword Research
Hashtag Research
Unique account s created
Unique Profiles created
SEO optimization all Profiles
Custom descriptions
Custom titles
100% custom Profiles completion
Custom Tagging
Video SEO optimized
Calls-to-Action
Publish Video to all Profiles
Report with Live Links & Logins
___________________
20 Video Networks €285
Publish Video: €199
(Video SEO Optimized and published to
all Video Networks)
Facebook Ad account setup
Video ADs creation
Performance Optimization
Advanced Filtering
Demographics Targeting
Custom Audiences
configuration
Interests targeting
Behaviours targeting
Age Group Targeting
Location targeting
Objectives configuration
Facebook Analytics reports
___________________
Facebook Campaign
management €159
(Monthly, excluding Facebook
Ad budget No contract, cancel
anytime)
Don’t have any suitable Videos?
No Problem, we can
create them for you.
Video Creation Packages Custom created, animated, high quality motion graphics video including visual effects,
motion graphics, text & Logo animations and custom Voice Narrations. No filming is
required. If you prefer to use your own video assets please send us a link to evaluate them.
Output Format wmv / mp4 wmv / mp4 wmv / mp4
Output Resolution 720p 720p 1080p HD
Script Writing Basic Enhanced Professional
Calls To Action 1 2 3
Logo Opening Animation Text Animation Advanced Advanced
Whiteboard Animations X ✓ ✓
Motion Graphics Regular Regular Advanced
Character Animations X ✓ ✓
Design Template Template +Custom Template +Custom
Background Mood Music X Royalty Free Royalty Free
Transition Sound Effects X ✓ ✓
Development revisions 1 2 3
Video runtime 45 sec > 1 min 1 min > 1.5 min 1 min > 1.5 min
Delivery timeframe (per video, volume orders are faster) 7 days 10 days 12 days
Development Rate (per Video) €259 €359 €459
Additional Video runtime (if required) per 30 seconds of video €159 €189 €179
Add Voice Over (+ 7 days & includes Script writing) +€259 +€259 +€259
For bulk Video Series requirements contact us. We can produce an unlimited video series for your business.
Want a Monthly Videos Series
created? Contact us
for special rates.
Advanced Basic Premium Animated Motion Graphics Video with
custom Voice Over Narrations. No Filming required
Sample Videos we created Custom created, animated, high quality motion graphics video including visual effects,
motion graphics, text & Logo animations and custom Voice Narrations. No filming is
required. If you prefer to use your own video assets please send us a link to evaluate them.
Promotional (Premium Package) Promotional Video (Premium Package) Promotional Video (Premium Package)
Promotional (Premium Package) Promotional Video (Premium Package) Promotional Video (Basic Package)
Promotional (Premium Package) Promotional (Basic Package) Educational Video (Premium Package)
Educational Video (Basic Package) Promotional (Advanced Package) Educational (Advanced Package)
Need your existing Videos edited?
Contact us with Links
to view them.
Click Links to view Live Videos
Sample Videos we created
Promotional (Advanced Package) Educational (Premium Package) Educational (Premium Package)
Promotional (Premium Package) Educational (Advanced Package) Promotional (Premium Package)
_________________________________________________________________________________
POWER VIDEOS (POA)
“POWER” Videos are emotionally
charged videos with Strong VIRAL
potential, designed to be
REMEMBERED. These videos are
highly labour intensive and require
several creative minds in collaboration.
They take up to 4 weeks to develop.
GLITCH Emotion: EXCITEMENT
INSPIRATIONAL
Emotion: COMPASSION
Need something different?
Contact us with your
video requirements.
Click Links to view Live Videos
Q1: What are the main benefits Video provides to my business?
In the last few years, video has made a quantum leap and is set to claim 90% of web traffic.
There has never been a better time to tap into web video and tap into a brand new supply of qualified
leads and customers for your business.
Video Is the Most Powerful Marketing Tool On The Web
Video Is More Persuasive
Search Engines Love Video Content and rank video highly on search results
Video Vastly Improves Email Marketing Campaigns
Video Vastly Improves Website conversion rates
Q2. What is the process in creating a series of Animated Motion
Graphics videos?
Step 1 Video Topics: You decide on the Video Topics. The first Topic is usually an overview of your
Company, Products or services. Subsequent video Topics can illustrate the individual benefits of your
products/services.
Step 2 script writing: Script writing is included by default or if you wish you can write the script and we
will review it and make recommendations. 1.5 minute video = +/-180 word Voice Narration script. Once the
Script is approved by you we move to the Voice Over recording stage.
Step 3 Voice Artist recording: You tell us your choice of accent (UK, US ) and style, business like,
friendly, Sincere, Professional, etc. Our Voice Artists record the Narration and we send you a download
Link to approve the recording. Once the recording is approved we move the video creation stage
Step 4 Video creation: The video goes into development and is mixed with the Voice Artist recording.
We then send you a preview Link for approval. Once approved the video series is completed
Q3: Is the Video content approved by us before publishing
Yes, all content we create is client approved prior to publishing. Video Scripts, Voice Overs and final
videos.
Q4. Do we get full ownership rights of the completed video?
Yes, the video belongs to you.
Q5. What budget should I have for the Facebook Video Ad Campaign?
This is entirely up to you. We recommend starting on a small budget of say 3 per day and reviewing
results. The Facebook Video Ad campaign can be stopped or extended by you anytime.
Q6. Can we provide you with our own Videos for Marketing?
Yes, send us Links to your videos so we can evaluate suitability and give you our recommendations
Frequently Asked Questions Have further Questions? Contact us.
About EworkWSI At EworksWSI we understand how to leverage the internet. While creating this proposal we put
significant effort into identifying the online opportunities for your industry. They are real, they do
exist and we have the capacity to implement the required strategies to capitalize on them.
WSI is the world’s largest network of Internet Consultants with offices serving over 1,500 local
markets worldwide. Ranked the # 1 Internet Services Business by Industry-leading Entrepreneur
magazine, our proven systems are used to deliver thousands of economical e-Business solutions
to small, medium and large-sized businesses annually.
Our consultants have completed many Digital Marketing projects in a vast range of different
industries and have substantial experience in developing both large and small business
marketing solutions. Most importantly, Internet Marketing is our core focus and this is the key
element that delivers results to our customers and differentiates us from our competition.
Lastly, our focus is on long-term relationships with our customers.
The WSI Internet Marketing Lifecycle
The Lifecycle is a process of designing, developing, and delivering
Digital Marketing Solutions for our customers through a phased
development approach. The Lifecycle begins with the initial Discovery
phase, and continues through the IBA™, Build, Implement, Measure,
and Manage Results phase. The implementation of a proven
methodology streamlines the development process and maximizes
our customers return on investment.
EworksWSI Cyprus
59, Byzantiou Street
2064 Strovolos
Nicosia, Cyprus
Tel:+35722685747
Fax: +35722675748
Mail: [email protected]
