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A little tough love to avoid an expensive journey. You have a brilliant idea for a unique digital product. Your team is certain it has everything a user could want. So why is it that when your product is developed you end up spending a lot of money on features that turn out not to matter to users? That’s the danger of the, “if you build it, they will come,” approach. And that’s why knowing the difference between a good feature and a successful feature is so important. Join our expert panel as they discuss making smart decisions about core features, and how it can make or break your digital project. We’ll cover: • Why your development partner should be telling you “no” • Real-world examples of minimum viable product done right • Exercises to help vet a digital project and keep it on track • Best practices for developing a core feature set
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#NERDERYWEBINAR @THE_NERDERY
YOUR HOSTS
Kevin MootSenior Developer
@kcmoot
Loukia JessenDirector of Software
Development@kiasays
Jason SchneiderDirector of UX
@jasonschneider
Ryan CarlsonTechnology Evangelist
@ryancarlson
#NERDERYWEBINAR @THE_NERDERY
ALL THINGS ARE NOT CREATED EQUAL
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!
IF YOU DON’T TREAT A DIGITAL PRODUCT LIKE A DIGITAL PRODUCT. YOU ARE SETTING YOURSELF UP FOR TROUBLE.
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DIGITAL DEVELOPMENT IS NOT…
PERMANENTCONSTRAINED BY
PHYSICAL MATERIAL
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Example. The Retractable Roof Scenario
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!
EMBRACING DIGITAL. THE MINIMUM VIABLE
PRODUCT
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DISCLAIMER
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WHO BENEFITS FROM THIS CONVERSATION? WHEN AND WHY?
BUSINESS STAKEHOLDERS
PROJECT TEAMS
ON-STAFF DEVELOPERS
YOUR DEVELOPMENT
PARTNER
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!
The Setup: Engaging your development partner
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!
An Example: How things can come in the door
Image owned by: Child’s Play
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BRINGING FOCUS
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YOU’RE EAGER TO GET TO MARKET - MVP HELPS THINK
ABOUT THE PROJECT IN THE
LONG-TERM
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YOU ARE NOT DEPLOYING TO YOUR ENTIRE POTENTIAL
CUSTOMER BASE ON DAY 1.
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FOCUS ON THE CORE IDEA, NOT
THE FEATURES
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WHAT WE MAKE TODAY WILL NOT STAY THE SAME
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WHAT WE MAKE TODAY WILL NOT STAY THE SAME
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KEY PRINCIPLES
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Concentration on core features that support the problem
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Identification of the Audience
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ASSUMED IF YOU BUILD IT THEY WILL COME
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Create a feature inventory. !
(and why its valuable)
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Prioritize features that best address the problem
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FEATURES THAT SOUND SIMPLE
RARELY ARE
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LET’S NOT OVER THINK THIS
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PROTOTYPING UNKNOWNS
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Building the City
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Discovery
Q1 Q2
Visualization First Prototype Scope Complete Development MVP - Release 1
QA
Development Phase 2 Deployment
Key Findings Wireframes
First Prototype QA
MAKE THE THING
[Agency] Promotion /
Ad-Buys
[Nerdery] Software
Development
[Marketing] Trade Show
Logistics
[Engineering] Manufacturing
Timelines
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LAUNCH DAY IS JUST THE BEGINNING
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AUTOMATED INFORMATION
GATHERING
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AUDIENCE BEHAVIORAL MONITORING
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IT’S A FOUNDATION
DESIGNED TO BE MOLDABLE
WHY AN MVP?
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FAILURE POINTS
BUDGET & TIMELINE
CONSIDERATIONS
NO CLEAR GOALS (NO
BUY IN)
MADE UNSUSTAINABLE TECHNOLOGY CHOICES
(TECHNICAL DEBT)
PASSIVE DEVELOPMENT
PARTNER (EXPECTATIONS)
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ACTIONABLE TASKS
Focus on the core idea, not the features
Identify the least proven (unique) aspect of your digital project?
Understanding the inherent flexibility of the software model
Planning what you would like to learn from measurement
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CLOSING REMARKS
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Topic suggestions or questions? [email protected]
More answers online at http://nerdery.com
Questions & Answers will air on The Nerdery’s podcast
THANK YOU FOR ATTENDING
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