Using NVivo to tell the story – the power of coding

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Analyze

Collect

Conceive

What makes NVivo so awesome?

• Prior to software – do you remember manual coding?

• It’s like when we had typewriters with white out versus laptops!

• Efficiency – efficiency – efficiency

• New ideas to slice and dice data

The Projects

• Developing a tailored exercise program for people living with Severe and Persistent Mental Illness (SPMI) in a local community in Pittsburgh, Pennsylvania

• Gender based focus group discussions

• Completing a desk review to analyze the impact of Social and Behavior Change Communication (SBCC) interventions on malaria case management outcomes

• Country specific key informant interviews (KIIs) stakeholders

Development of tools

• Focus group guides were based on a review of the literature of what had been used before and was modified

• KII questionnaire was based on gap identification in knowledge, particular questions from implementing agency

• Both were approved by respective Institutional Review Boards at specific Universities

Data collection

• All focus groups and interviews were recorded and transcribed

• All transcriptions were reviewed against recording for accuracy

• All data uploaded directly into NVivo • External Data Documents Import and browse

How did we do the analysis? The NVivo experience• Code book inputted – “nodes”

• Open Edit Nodes Sub-nodes New codes Create node• A combination of open and selective coding based on what we

knew from the literature and outcomes of the focus groups

• Drag and drop! Drag and drop! • View Coding stripes - All nodes• Highlight and coding for all nodes

• You can see the coding density, what you have coded, etc.

Live nodes, relationships, themes

• New discoveries while coding may lead to new nodes

• Select text, analyze, auto code, develop node, edit, rename and describe

• Node colors, group certain themes together• Positive perceptions, facilitators, red - negative perceptions, barriers -

blue/green

The power of vignettes and graphics• Example of vignette from focus group discussions

• “Self-esteem is a major issue in here”

• Emphasis on key issues that are brought up in analysis by using quotes from participants

• Word clouds! Simple, effective ways to show what themes/words are resonating more frequently than others• Query• Word

Frequency

Data Reports

• Run reports by node frequency• NVivo has built in user friendly applications

• Navigation view Report Coding summary by node report node.hierarchical name, File Print preview – all the coding from those nodes is organized for review!

New frontiers to explore

Social media analysis• On web – pick hashtag• New project Internals from other

sources Import!• Map shows you where tweets originate from• Form allows you to see tweet type, number

of retweets – learn who are the influencers in the chat!

• Links to full articles retweeted in one place• Ability to collect, in first search #ebola,

18,000 tweets!!• Just the tip of the iceberg with what you can

do!

Takeaways from the NVivo experience• When done correctly, qualitative analysis can provide

valuable insight into health challenges to influence programming

• NVivo software allows the researcher/practitioner to have a more efficient visualization of the data collected

• People have their own way of internalizing/comprehending data – NVivo tools enable multiple ways of presenting the same data

• You can teach an old dog new tricks! It just takes a little time and practice!

Questions? Insightglobalhealth.com

Disseminate

Discover

Analyze

Collect

Conceive