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• Basic concepts of Lean
• The case of the missing brain
• Closing the value loop
• Implications for BAs
Agenda
3
About Me
4
• Business Analyst / Solutions Architect
• Applied Lean principles for 15+ years
– Statistical Process Control
– Process Improvement
– Software Development
– Agile Coaching
Waste Any non-value added activity in a process
Type 1: Enablers, (currently) required
Type 2: Truly unnecessary
• Reduce variability of work load
• Limit work in progress
• Optimize the whole value stream
• Minimize lead time
Optimize Flow
11
• Cross-functional teams
• Team sets pace
• Avoid constant task switching
• Automate manual tasks
• Knowledge work doesn’t scale
Achieve Sustainability
13
Lean UX
23
“Every decision you make
about your offering is a
customer experience decision.”
Jeff Gothelf, Author “Lean UX”
• Created by engineers
• No consideration for
– Product management
– Design
– User Experience
Jeff Gotthelf, Author “Lean UX”
Agile Manifesto
28
We believe that
• [doing this]
• for [these people]
• will achieve [this outcome].
We’ll know this is true when we see
• [this market feedback]. Jeff Gothelf, Author “Lean UX”
Testable Hypothesis
42
Not all Software is Equal
51
Process Support Product Development
Uncertainty
Requirements
Unmet Needs
Unrealized Needs
Uncertainty: The lack of complete certainty, that is, the existence of
more than one possibility.
Risk: A state of uncertainty where some of the possibilities
involve a loss, catastrophe, or other undesirable outcome.
Douglas Hubbard, Author “How to Measure Anything”
Risk Management
55
A business case summarizes a set of
assumptions.
These assumptions are usually:
• Hidden
• Unvalidated
The Dread Business Case
58
• Embrace change & uncertainty
• Resist the temptation to fix scope
• Understand hypothesis testing
• Speak the language of UX
• Find lighter-weight tools
• Advise on value
Takeaways for BAs
61
• WHAT: Eliminate waste, optimize flow,
achieve sustainability
• HOW: Rapid iterative learning
• We all operate on assumptions
• Validated Learning reduces uncertainty
• Testable hypotheses in support of business
goals and Business Agility culture
Summary
62