PubNub Overview (IoT)

Introduction to PubNub

Secure Global Data Stream Network

Date / Footer Message

What is PubNub?

PubNub provides developers aglobally-available dialtone for

streaming data in realtimereliably and securely

to/from their apps and devices

What is PubNub used for?

• IoT, Mobile, Web apps• Realtime communication• Modern, serverless apps• Application integration• Networking “backbone”

How PubNub works

• Global scalable infrastructure (hidden)• Simple API, many SDKs (70+)• Standard Protocols (TCP/IP)• Stream-Oriented Programming (blocks)

What PubNub is not

• Not a platform (we do not dictate how developers build their apps & products)

• Not physical connectivity (data streams go over ethernet, WiFi, 3G/4G, etc.)

P u b N u b C onfidential © 2015

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a Global Data Stream Network providingSecure

High-Speed Reliable

two-way communicationfor every device in the world

PubNub

PubNub Data S tream Network powers 2,000+ customers’ software for realtime sync and secure device control around the globe

Telecom

Social/Entertainment

Online Collaboration

Financial Services

Smart Home

Connected Vehicles

Audience Participation

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Delivered at Global ScaleDelivered at Global Scale

330+ Million

Unique Monthly Devices

1.8Tri l l ionMessages per

Month

OFFERING

99.999%Uptime SLAs

OVER

2,000Customers

DELIVERING

1/4 Second

Worldwide Latency

USING

15Global Data Centers

HTTP/Content Delivery Networks

Caching QoS

Security Redundancy VPN

Protocols

HTTP HTTPS SPDY

Services

Internet Backbone Networks

TCP UDP IP

Services

Peering Routing POPs

Protocols

PubNub Pub/Sub Data Stream Caching Syndication

Presence Analytics Gateways

Protocols

WebSockets COMET/BOSH HTTP 2.0

MQTT

A Network for Data-in-Motion

Data Stream Networks

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Services

Power realtime connected cars• Enable realtime messaging and response between dispatch and vehicles, while empowering customers with ability to track vehicles using realtime map. Customers include:

• Easy Taxi• GetTaxi• Lyft• Sidecar

Value to Partners• Realtime Reliability -- Easy to deploy system for reliable and secure realtime communication layer between dispatch, drivers, and passengers

• Reduced Cost & Complexity -- Eliminated the cost and complexity of buying, engineering and maintaining realtime infrastructure for IoT products/ services. Accelerated business opportunity, with less risk and instant scalability.

Case S tudy: GetTaxi (Transportation / Dispatch)

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Business Context PubNub Solution

• Before PubNub, smart home products could only be controlled while at home.

• Out-of-box setup for consumers required at team of 28 dedicated support agents

• Ensuring network security of smarthome system was paramount

• Smarthome system now works seamlessly from every Internet connection (home, work, cellular, etc.)

• Out-of-box experience is seamless: device auto-provisions via PubNub

• Reduced hacking risk with end-to- end security

Case S tudy:


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Case S tudy: Autodesk (Business Collaboration)•Sync’d 3-D model rotation to groups of users simultaneously

•Powers 1:1 and group chat within every Autodesk application•Server-side updates are pushed to apps

in realtime


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Other Use Cases

PubNub maintains always-on connections 7/24 to every iPhone and Android use to ensure < 0.25 second latencies in making phones ring, establishing calls, etc.

Realtime soccer updates to fans, and in-stadium audience participation apps (realtime voting, trivia, etc.)

PubNub powers a realtime socialTV application allowing users to vote, chat, and play with other audience members in realtime, with results displayed on live broadcast TV.

TD Ameritrade is building an investor collaboration platform, using PubNub as the core communication layer to sync users across many different collaboration functions.


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Demand for realtime connectivity is skyrocketing

From social apps to the Internet of Things, every software verticalis moving to a realtime model of interaction and processing.A Data Stream Network accelerates time-to-market and ensures that realtime apps scale globally and cost-effectively with 99.999% SLA and 14 replicated global points-of-presence.

Security vulnerabilities are the biggest risk for IoT

Deploying data stream solutions is a massive challenge

Embedded devices on the Internet are vectors for attack.PubNub solves the quandary of realtime device control while simultaneously making the device invisible to hackers.

“PubNub solves the scale problem for us.”

Suzanne Kaufman

“Instant communication is critical…PubNub [solves] reliable remote access.”

Carlos Anchia

Current solutions for data streams and realtime connectivity are proprietary, home grown, and involve huge investment

PubNub solves the 1000s of connectivity issues caused by firewalls, cell towers, and spotty connectivity and supports over 70 SDKS for mobile, web, embedded, and server environments.

“PubNub allows … a very professional level of performance around the world.”

Liam Don

Why Does A Data S tream Network Matter?


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Development25% of the pain

Deployment& Scaling

75% of the pain

}Dozens of open

source & commercial

frameworks and libraries, only

solving pieces of the problem

}Ongoing

challenges, data center costs,

existing infrastructure

& tools not

compatible

Two Challenges of Data S treams

Device Support

Network Protocols Real-time Features

Network topology Firewalls

kernel configs

Compatibility


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Load testing

Security Monitoring

Scaling redundancy

load balancing replication

failover

PubNub Data Stream Network

Development25% of the pain

Deployment& Scaling

Device Support

Network Protocols Real-time Features

75% of the pain

Network topology FirewallsKernel configs

Compatibility

Access control Load

testing Monitoring

Scaling Redundancy

Load balancing

Replication Failover

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Two Challenges of Data S treams


markets to software developers

and

sells to product owners/architects

PubNub

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The Key Building Blocks for Data S treams

2010 - 2011 2012 2013 2014

Pub/Sub Data Streams

Storage & Playback

Presence Access Control

Stream ControllerAnalytics

Stream S yndication

Mobile Push Gateway

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Enterprise-Grade Security

Encryption Access Control Attack PreventionLegislative

Cross-platform AES & TLS

Message envelope meta- data for smart routing &

analytics

Fine-grain token-based access control

Auto-expiration of tokens& manual revocation

No inbound open ports removes attack vector

Can route to different data centers to thwart regional

attacks.

Safe Harbor Compliant

Safe for HIPAA and PII

Intelligent Data Routing

Access Control Attack Prevention LegislativeEncryption


SDKs for over 70 Environments

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• PubNub gzipped allSma imssepdl e b o d y

text wi th a h i g h l i g h te d w ords, a n d a simple link.• All msgs timestamped to nearest 10 nanosec

• Message “catch-up” on connection dropoutsmessages missed and delivers automatically on re-connection

• Survives tunnels, lost cell connections, switching between 2G/3G/4G and other spotty network environments

• Survives data center failure; all data replicated across 15 points of presence around the globe

Handling the Realities of Today’s Internet

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Data Center 1

Data Center 2

Data Center 3

Datacenter N

Replication Replication Replication

Sub

Pub

Sub

Pub

Sub

Sub

Sub

Sub

Sub

Sub

Sub

Sub

Pub

Pub

Pub

Geo Zone 1 Geo Zone 2 Geo Zone 3 Geo Zone 4

¼ second global latency

20-40ms regional

latency

•All data replicated to all data centers (configurable)

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•Data center failure drive automatic failover to next closer Point-of- Presence

•Auto Geo-routing to connect device to closest data center at all times

PubNub Network 99.999% SLA Architecture

Data Center 1

Data Center 2

Data Center 3

Datacenter N

Replication Replication Replication

Sub

Pub

Sub

Pub

Sub

Sub

Sub

Sub

Sub

Sub

Sub

Sub

Pub

Pub

Pub

Geo Zone 1 Geo Zone 2 Geo Zone 3 Geo Zone 4

¼ second global latency

20-40ms regional

latency

•Multiple RAM Caches per Data Center

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•All msgs timestamped to nearest 10 nanosec

all data centers (configurable)•Message “catch-up” on connection dropouts

PubNub Network 99.999% SLA Architecture

PubNub

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www.pubnub.com

http://www.pubnub.com/











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PubNub Overview (IoT)