Product Development ObjectivesPart 2 – Improving Customer Value

Daniel Maurer – October 2015Software Vendor Management Guidewww.softmanguide.com

A presentation for you who…• Is the CEO of a software company• Shall take over as CEO of a software company• Member of the management team of a software company• Is a board member of a software company• Is the owner of a software company• Is an investor in a software company• Wants to start a software company• Are generally interested in how software companies are

managed and developed

ContentHow to get customer perception

IntroductionThe customer chose according to the specification

IntroductionThe customer chose according to the specificationBut the customer also buys trust in you as a supplier

IntroductionThe customer chose according to the specificationBut the customer also buys trust in you as a supplierTrust, that you improves and develops

IntroductionThe customer chose according to the specificationBut the customer also buys trust in you as a supplierTrust, that you improves and develops

Therefore, you have to know what your customers thinks of you and wants from you

Get the facts3 concrete tips

1 – Customer surveyEasy to perform on a regular basisYou show customer care just by doing itAsk for your customers honest opinion but……consider that they base their value on usage……so don’t overrate customer values because……you as a software vendor also needs to understand what they need……but not yet know what they want and needDon’t just look on the numbers but concentrate more on the trend

2 – Get out thereDo customer visits on a regular basisDon’t forget to ask the question……and remember the answer

3 – InviteDo customer and user eventsUtilize the moment to deepen the customer relationshipTake the opportunity to present newsAcknowledge the customers choice of you as a vendorIf you think it’s expensive and complicated……do it onlineSince very few vendors do this, you will stand out if you do - guaranteed

So…- Regular customer surveys- Visit your customers- Invite them to your place

Product Development Objectives – Part 2Thank you for your attention!

Daniel Maurer – October 2015Software Vendor Management Guidewww.softmanguide.com