WelcomeTo

The Big Design Day 2015

WelcomeTo

The Big Design Day 2015

Product Design

Achia Khaleda NilaCo-founder

What is product

A product is defined as a "thing produced bylabor or effort" or the "result of an act ora process.

What is product design?

Product design is the process of creating anew product to be sold by a business to itscustomers. A very broad concept, it isessentially the efficient and effectivegeneration and development of ideas througha process that leads to new products.

Product design is the process of creating anew product to be sold by a business to itscustomers. A very broad concept, it isessentially the efficient and effectivegeneration and development of ideas througha process that leads to new products.

Product design Scope in ICT

Product Design Process

Strategy• Strategy starts with knowing where you want to take your

product.• Start with focus on research:Research based design: We focus on the current product

experience across the market. Starting from the customers perspective, we look for

innovative solutions for the your products success.• Create products that your customers “connect” to!User Experience InnovationsUser Experience StrategyUser Experience Scope

• Strategy starts with knowing where you want to take yourproduct.

• Start with focus on research:Research based design: We focus on the current product

experience across the market. Starting from the customers perspective, we look for

innovative solutions for the your products success.• Create products that your customers “connect” to!User Experience InnovationsUser Experience StrategyUser Experience Scope

Analysis

• User Profile Analysis• Requirements Analysis• Heuristic Evaluation

Specification

Specifications are needed to direct thedevelopment of the product or service in asystematic way.User Requirements Specification• Requirements are ranked by the business need,

customer value, and technical complexity• They describe the sequences of interactions

between the customer and the system to achievea precise goal.

Specifications are needed to direct thedevelopment of the product or service in asystematic way.User Requirements Specification• Requirements are ranked by the business need,

customer value, and technical complexity• They describe the sequences of interactions

between the customer and the system to achievea precise goal.

Specification cont…

• User Interface Specification• Design of both screens and pages• Placement of functions• Sequence of screen flows that the function

should activate.• Often illustrated by prototypes, schematics or

first versions models.

• User Interface Specification• Design of both screens and pages• Placement of functions• Sequence of screen flows that the function

should activate.• Often illustrated by prototypes, schematics or

first versions models.

Specification cont…

• User Interface Style Guide• Page templates• Clean and accessible CSS• Rules for interaction• Help and error messaging• Information architecture

• User Interface Style Guide• Page templates• Clean and accessible CSS• Rules for interaction• Help and error messaging• Information architecture

Design

• With User-Centred Design, potential solutionsare prototyped so they can be evaluated.Conceptual design involves the construction ofmock-ups to give form to the functionalrequirements, affordances, and features fromthe users’ view. We develop the informationarchitecture, visuals, interaction standardsthat need to be in place for development.

• With User-Centred Design, potential solutionsare prototyped so they can be evaluated.Conceptual design involves the construction ofmock-ups to give form to the functionalrequirements, affordances, and features fromthe users’ view. We develop the informationarchitecture, visuals, interaction standardsthat need to be in place for development.

Design cont..Mock-Ups & Prototypes• Low- Trust prototype:

Paper and pencil sketches or simple black and white screens documenting theconcept.

Used for generating discussion on the details of interactivity by concentrating onthe functional aspects.

Useful for validating and visualizing concepts of interaction, and informationstructures.

• Medium-fidelity prototype: Graphical elements and important interaction features. Vertical dives into critical processes, such as purchasing, retrieving data or

creating an account. Best used for testing areas of concern and for validating design.

• High-fidelity prototype: This prototype mimics the final model This prototype makes it possible to test the organisation of the information, visual

design, as well as functional processes.

Mock-Ups & Prototypes• Low- Trust prototype:

Paper and pencil sketches or simple black and white screens documenting theconcept.

Used for generating discussion on the details of interactivity by concentrating onthe functional aspects.

Useful for validating and visualizing concepts of interaction, and informationstructures.

• Medium-fidelity prototype: Graphical elements and important interaction features. Vertical dives into critical processes, such as purchasing, retrieving data or

creating an account. Best used for testing areas of concern and for validating design.

• High-fidelity prototype: This prototype mimics the final model This prototype makes it possible to test the organisation of the information, visual

design, as well as functional processes.

Evaluation

• Heuristic (Expert) Evaluation• Usability Testing• Focus Groups

How New Products Are Made :Three generic perspective

Design a Conference App

• Like for this conference Live Ex:

The features

• Chat• Take pictures• Edit profile• View schedule• See a map• Check weather• Scan QR code• Watch video• Review slides

• Chat• Take pictures• Edit profile• View schedule• See a map• Check weather• Scan QR code• Watch video• Review slides

Design is how it works.Steve JobsSteve Jobs

Thank You !Thank You !