Finding the right digital asset management system: The 4 phases of the DAM decision journey.Choosing a digital asset management (DAM) system that supports your business is no easy task. Whether implementing DAM for the first time or migrating from one system to another, there are important things you should know and do before making a decision. So we’ve created this simple guide, designed to help you find a DAM system that’s the right fit for your brand, culture and business.

Read white papersand articles

Review industryreports

Talk to industry experts

Talk to other DAM users

Attend DAM Conferences

Calculate ROI

Assign a DAM champion

Prepare and present the case for DAM

Get buy-in from decision makers

Compare solutions against system requirements

Use a Proof of Concept (demos, sandbox, pilot, etc) to validate use cases

Roadmap for implementation and beyond

Solution strategy

User interviews

Audit current methods

Identify business requirements

Key things to consider:

• Best practices for DAM

• Range of systems available

• Cloud-based or Installed solution

• DAM Return on Investment (ROI)

Key things to consider:

• A dedicated decision making team

• A champion who knows the technology

• User adoption/cultural roadblocks

• Outside resources to create the business case

Key things to consider:

• Right fit for your business and culture

• Product features, benefits and price

• Customer service, training and upgrades

• Internal/external resources to admin the system

Key things to consider:

• Goal of the DAM system

• User wants and needs

• Desired system structure/metadata

• Workflow redundancies

• Internal/external resources to facilitate strategy

RESEARCH JUSTIFY EVALUATESTRATEGIZEPhase 1: Phase 2: Phase 3: Phase 4: