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Building Measure-Powered Products
Digital events are an amazing data source…
• Individual actions taken by people and interactions between people
• So many things you can do in ‘digital’
• Check bank balance
• Adjust thermometer
• Book exercise class
• Pay for parking
• Load your smart fridge…
…but historically analysts have often been one step removed from the “engine room”
Website
Mobile apps
Other digital
products
Product
Marketing
Sales
Product roadmap & delivery
Sometimes providing insights can feel a bit like being Henry Fonda in 12 Angry Men
But an evolving tech landscape is changing things
Cloud services Analytics databases
Event streams SaaS marketing tech
Adobe Analytics Live Stream
As an industry we’re moving from just creating insight, to insight driving action
Insight Action
The anatomy of a “measure-powered product”
What kinds of measure-driven products can we build?
In-session product
rec’sFraud
detectionFeature
flags
A/B testingReal-time
bidding for ads
Ad retargeting
Abandoned shopping
cartsBot/scraper detection
Trending content
Live demo!
+ +GTM
=Targeted real-time messaging on-site