7 CRO tricks to do with Marketizator

[webinar]

Valentin Radu

Serial entrepreneur involved in tech and digital marketing for the past 12 years.

Founded Marketizator, a SaaS with 100% focus on conversion optimization.

1. Negotiate with interested visitors

2. Personalize the customer's experience without freaking anyone out

3. Persuade visitors to convert on the pricing page and on the cart page

4. Create advanced segments without worrying about coding

5. Capture qualified leads

6. Use on-page variables to personalize the good-bye message

7. Use the weather and other criteria in web personalization

1. Negotiate with your visitors

How to negotiate through Marketizator?

1. Define the scenarios (if> then go to)2. Create the segments of visitors you are addressing3. Deploy the invitation4. Monitor the results

2. Personalize the customer's experience

without freaking anyone out

Respect by others and human recognition - one of the most

important human needs.

Big companies are

using personalization

in their marketing efforts

But small ones can do this, also:

What you can use to personalize through Marketizator

- traffic source

- keyword

- country

- city

- temperature

- days since first/previous visit

A few scenarios

3. Persuade visitors to convert on key pages

The most important triggers you can use

- on-exit detection

- on-load (or after x seconds)

- on-scroll ( x% of scroll

The most important pages to use

- landing page

- pricing / cart-page / checkout-page

- exit-page

4. Create advanced segments without worrying about coding

“Companies whose conversion improved are using 90% more ways to segment their visitors and customers than companies whose conversion rates have not improved or have stayed the same.”

Source: Econsultancy Optimization Report 2012

How can you do it?

5. Capture qualified leads

How can you do it?

6. Use on-page variables to personalize the good-bye message

How can you do it?

7. Use the weather and other

criteria in web personalization

“Sixty percent of marketers note they struggle to

personalize content in real time, yet 77 percent believe

real-time personalization is crucial.

Source: CMO.com

How can you do it?

Thanks!

valentin@marketizator.com@valentinradu

Resurse utile despre e-commerce:www.marketizator.ro/resurse