INNOVATORSRealTime Email

As the close of 2016 draws ever closer, Liveclicker

celebrates email campaigns that used contextual

marketing techniques to stand out in the inbox

during Q3. RealTime Email Innovators highlights

three brands that bring real-time email innovation

to the next level by taking advantage of technology

that updates at the moment-of-open with engaging,

interactive experiences, including LiveImages,

LiveMaps, LiveTimers, and LiveVideos.

Chico’s

Chico’s primarily sells exclusively designed, private branded clothing for

women featuring a combination of great style and on-trend, expressive

and one-of-a-kind designs to yield a wardrobe that is fashionable, unique,

relaxed, �gure-�attering and comfortable. Chico’s currently operates more

than 600 boutiques and over 100 outlets across the U.S., Canada, and Puerto

Rico. Chico’s also publishes a monthly catalog and o�ers round-the-clock

shopping at Chicos.com.

Chico’s wanted to create urgency and drive sales by o�ering three, separate,

timed deals throughout a single day. To achieve this, the email marketing

team sent one message containing contextual marketing technology that

revealed real-time, relevant content at the time of open – instead of

crowding customers’ inboxes with multiple emails. The email real estate

highlighted one of the three separate o�ers and changed throughout the

day depending on open time. This technique encouraged customers to

re-open the email to take advantage of each o�er, as it was revealed.

Further, this allowed customers to opt into reminders when a new o�er

was available. Once each sale was over, the deals were swapped out for

an ongoing o�er. This approach provided an innovative way to engage

customers over time within a traditionally static email medium. The

customer reaction, all-day engagement, and willingness to sign up for

reminder emails speak volumes. Chico’s was able to create a fun experience

for the customer while driving the top line.

The "3 Deals 1 Day" campaign encouraged many subscribers to re-open the

email throughout the day, resulting in a total open rate of 37.5% and a total

click-through rate of 7.5%. This highly engaging promotion primed customers

to shop throughout the day, with many making multiple transactions.

Subscribers also had the option to receive additional emails throughout the

day as the deals changed by opting into email reminders through the original

email. The subscribers who opted into the additional email reminders exhibited

massive engagement with those emails — achieving a stunning 92.3% unique

click-through rate — and were far more likely to make multiple transactions

throughout the day. 2x the conversion rate of an average campaign!

Results

INNOVATORSRealTime Email

Stella & Dot

An Inc. 500 Fastest-Growing Company, Stella & Dot is a San

Francisco based social selling business that creates �exible

entrepreneurial opportunities for women. A part of STELLA

& DOT Family of Brands (Stella & Dot, KEEP Collective and

EVER Skincare), Stella & Dot has helped sell over $1 billion

in boutique-style jewelry and accessories; earning over

$300 million for more than 50,000 independent business

owners in 6 countries. Stella & Dot was also featured in the

New York Times, the Wall Street Journal, on the View, The

Today Show and in countless fashion magazines like

InStyle, Glamour, and People.

Earlier in 2016, Stella & Dot looked for a new way to tell

independent jewelry makers about its KEEP Designer

program while also promoting its new KEEP Collective

jewelry line. The goal was to creatively combine new

products with the Designer program o�erings in its

next email. Using LiveImages, Stella & Dot was able to

personalize the hero image of each email with the

recipient's �rst name - adding immediate context to

the call-to-action. Email recipients responded en masse

to the personalized content.

Testing the performance of RealTime Email content vs. that of

previous email campaigns, Stella & Dot doubled click-through

activity in the hero image section of its email using personalized

LiveImages. Another email was sent to test contextual images

within the secondary call-to-action, further down the email

template; LiveImages boosted engagement 50% compared to

other similar secondary images.

Results

INNOVATORSRealTime Email

Cineplex Entertainment

Cineplex is one of Canada’s leading entertainment

companies and operates one of the most modern

and fully digitized motion picture theatre circuits

in the world. A top-tier Canadian brand, Cineplex

operates numerous businesses including theatrical

exhibition, food service, amusement gaming, alter-

native programming (Cineplex Events), Cineplex

Media, Cineplex Digital Media, and the online sale

of home entertainment content through

CineplexStore.com and mobile device applications.

Cineplex is also a joint venture partner in SCENE –

Canada’s largest entertainment loyalty program.

This year, Cineplex began using Liveclicker’s

RealTime Email to test contextual elements in its

campaigns, seeking email functionality its current

service provider did not o�er. Using LiveImages,

LiveMaps, LiveTimers and LiveVideos, Cineplex

blended di�erent content approaches for A/B

testing. Static and contextual elements were

positioned against one another to �nd the best

email content for upcoming movie releases and

SCENE membership promotions. Over 80 campaigns

were sent using RealTime Email during a 7-month

period to validate �ndings.

After the tests, the results were clear. The addition

of RealTime Email improved ticket sales via email over

68%. By integrating contextual elements, Cineplex

was able to sell over 29,000 more tickets versus its

traditional approach!

Results

INNOVATORSRealTime Email