INNOVATORSRealTime Email

As Q1 comes to a close, Liveclicker celebrates email

campaigns that use contextual marketing to stand

out in the inbox. This debut publication highlights

three brands that bring real-time email innovation to

the next level. Using technology that updates at the

moment-of-open including device targeted SMS links,

scratch-to-reveal offers, and weather targeted pro-

motions, these real-time pioneers “wow” subscribers,

drive engagement, and take email personalization

above and beyond opener expectations.

DIRECTV

DIRECTV is one of the world's leading providers of digital

television entertainment services delivering a premium

video experience through state-of-the-art technology,

unmatched programming, and industry leading customer

service to more than 37 million customers in the U.S. and

Latin America.

DIRECTV was looking for a unique way to drive sales with

current and prospective customers via email and wanted to

leverage its exclusive sports programming: NFL SUNDAY

TICKET. With big ideas and no directional map to achieve

its goals, the company partnered with Liveclicker to create

a real-time email program that would allow recipients to

easily upgrade or subscribe.

The weekly NFL SUNDAY TICKET email campaign utilized

device targeting to deliver a specific message to recipients

on mobile devices. When opened on a mobile device, the

email dynamically updated with a SMS “tap-to-text” link

that allowed clickers to purchase or upgrade their NFL

SUNDAY TICKET subscriptions with one click.

Sold over 3X as many NFL SUNDAY TICKET

subscriptions during 2015-2016 season in

SMS.

At $250-$350 per sale, it adds up!Results

INNOVATORSRealTime Email

Harley Davidson

Throughout the world, Harley Davidson unites people

deeply, passionately and authentically. From town to

town and country to country, Harley Davidson’s

ideals of freedom and self expression transcend

cultures, gender and age. With both global signifi-

cance and local relevance, it’s no surprise that Harley

Davidson ranks as one of the strongest brands in the

world.

Harley Davidson was searching for a new and engag-

ing way to entice email openers to click through onto

its product pages. With a new bike launch coming up,

Harley Davidson turned to Liveclicker to generate a

live scratch-to-reveal email campaign. This revolu-

tionized subscribers’ inboxes with dynamic interac-

tive content, highlighting Harley Davidson’s latest

product!

Harley Davidson ran an A/B test to au-

thenticate results. The control had no

LiveReveal with the new bike image

directly in the email, while the test served

a scratch-to-reveal dynamic image. The

email with LiveReveal outperformed the

control with a total CTR of 5.70%. And

almost 50% of people who revealed the

bike clicked through onto the product

page!

Results

INNOVATORSRealTime Email

Zillow

Zillow is the leading real estate and

rental marketplace dedicated to empow-

ering consumers with data, inspiration

and knowledge around the place they call

home, and connecting them with the best

local professionals who can help. Zillow

serves the full lifecycle of owning and

living in a home: buying, selling, renting,

financing, remodeling, and more.

Seeking a way to customize its emails to

subscribers all over the globe, Zillow

partnered with Liveclicker. Using

real-time weather targeting, Zillow was

not only able to serve live weather fore-

casts within its emails, but also serve

custom images and offers leveraging the

opener’s weather data, right at the

moment-of-open.

Openers with a current tem-

perature below 60° F received

the “cold weather” indoor

image. Openers with a current

temperature above 60° F

received the “warm weather”

outdoor image. Click through

rates almost doubled!

Results

Warm

Cold

INNOVATORSRealTime Email