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Main points
1. Improvement ideas for Zombies Run application
2. Marketing ideas for Zombies Run application
3. New application concept – Zombie Pro Run
Improvement ideas – ranking system
There should be a ranking system for runners because people love to compare themselves with others (both
known and unknown) and when they see their progress they want to tell everyone by posting it on social networks = more advertising for you
Example... Ranking system can be called „table of survival probability“
after finished missions and successful escapes from zombies you will gain experience points which will increase your chance to survive zombie apocalypse. After finishing half of missions your chance to survive should be more than 50% probability
More intuitive control
• Create a possibility for runners to accept a side mission during run
• Runner can accept the mission by speeding up which confirms the mission, staying in the same pace or slowing down will reject the mission (GPS – sensor)
Example of side mission: .... radio broadcasting.... „ we have a bad news for
you, there is a group of zombies heading your way, use obstacles as your cover, run between them as fast as you can, ... hopefully they will not spot you... get some rest behind them, jog slowly and deeply breathe
(hidden exercise 10x 5 second of sprinting 10s of light jogging between)
New running modes - proposals
1. Cooperate mode – two/group survival
2. Exploration mode
3. Death match mode
4. Spy mode
5. Death Run mode (fitness test)
Cooperate mode – two/group
• Many runners have buddies or friends who also run.... let's give them chance to cooperate, build a base together to help each other collect supplies. Every game is more fun when you play it with someone.
• We can also build a groups. Group members will run separately, but they will be supporting common base. This can create a running groups and clans, eventually it can lead to formation small running communities both in game and in the real world
Exploration mode
• Runners will explore surrounding area by running through it. In this mode runner starts with blind map, by running through black areas on his map, he makes those areas visible on map. Runner will see already searched area on his phone or in his profile.
• Running through black areas will give you chance to find items/supplies, but you cannot gain any items by exploring the same area.
• This mode will force runners to run farther and discover their surroundings, find new trails and new places.
Example:
Exploration mode
Example: Goal of the mission will be to explore new area around you to get some supplies.
Let say that as you are running you can see 25 m around you, so if you run for example 1 km you will explore 0,051 km2 (circle with a diameter of 25 m x your running distance)
Visualization:
Spy mode
• Objective of these missions will be to run some distance, and then to meet the target you will have to do a snapshot of ordinary objects. This image will be added to your profile so other people can see if you have satisfied a given Mission
• What kind of object it will be you will learn only during the mission Example: after a while of running... radio broadcasting.... „ Now is time
to tell you what is the goal of your mission... We want to secure bigger area so you have to find some kind of high structure with a good wiev on the surrounding area.... So look for high building or church tower or something similar what can be used as a forward base don't forget to take a picture, so that we can decide if it is usable.....
Death match – survival mode
Death match mode is about competing with your friend. You can select from categories in which you want to compete, you can also send an invitation to compete with your friend. Before you set a category you have to set a competing period. (e.g. week/month) after that you choose category e.g. (more km, better average pace, fastest km an so on...)
There can be a story behind competition e.g. both of you have been bitten by zombies, virus spreads rapidly in your veins, unfortunately we have last serum and we can save only one of you... who will win obtain serum and who loses will be converted into a zombie
Death Run mode (fitness test)
• This mode will hide a fitness test. You can test your condition and find out how will be your progress over the time.
• Major point of this test is to successfully escape zombies several
times, but every next attack „wave“ will be faster so you have to increase your speed every time until your personal maximum is reached. Result is number of successful escapes, you have achieved.
Example: the test will start with 1 min jogging to warm you up. Then comes the first attack, to escape you have to run faster than e.g. 8km/h, after each attack will be follow by 100 m of jogging. To escape the next wave must speed up the pace = more than 9 km/h, (10,11,12,13,15... km/h). The pace will be increasing until you will be not able to escape from zombies.
Marketing solutions
How to capitalize such a big community ? (more than 750,000 runners)
How to increase sales and how to attract new customers ?
How to increase brand awareness ?
How to expand community ?
RACE – first interactive story race It is time to create a new type of race...
Competition like no other... Competition where will be experience
at the first place...
You just need to create an interesting concept and organize the first interactive race. You have a big running community so why not to use it. This kind of race can have a huge marketing Impact. You can create application just for this race so every racer have to download the app to compete. You can prepare a race mission and based on running distance (GPS) you can place different tasks for every racer on the real track at exactly same place so everybody will have to do or solve something in specific part on trail during the race. Once you create such a race mission you can sell it as a license for other races organized by other organizations. Just think about huge success of Spartan race which is also a licensed race, so everybody can organize this race, you just have to buy a license.
Run, find, cooperate, solve, Win... Survive !!!
RACE – first interactive story race Recommendations....
• First race should be placed where you have a biggest concentration of runners I suppose it is London
• It should be placed in some special area with atmosphere (perhaps old factory)
• Fee for a race will contains race application running headphones and some visible T-shirt
(light green with blood red sign... Zombie Apocalypse survival :D
just thought)
Running accessories • HR belts and fitness bands
• Can significantly improve application and provide useful data for runners
• important accessory for more experienced runners
• accessories will give you possibility of further development for your application, you can use a data from devices (belts, bandages) to create advanced functions
Zombies Run Shop - Increasing income
• You already have a run shop, but only true fans will buy clothing from this shop
• You created the most successful running app so you should offer a proper clothes for running, for your +750 000 runners
• You should sell functional and well designed clothing with your brand and design on it
• Best way to accomplish that is to connect your brand with well known sport brand
• Clothing will be designed in topic - surviving the zombie apocalypse etc…
• People really like this theme so if clothes will be in shops people will buy it, even if they don't have the app
Running apparel – e.g. Addidas
• It should be a whole running collection inspired by zombies run topic (vest, shirt, running jacket, hoodies, shorts, running tights and running shoes...)
• On the products can be a funny titles e.g... recommended for surviving apocalypse etc.
• if you succeed in marketing cooperation, Addidas or another brand get access to your members (750 000= substantial market) and you will obtain functional well designed running clothes and possibility to turn ordinary runner which just prefer sport brand in to yours customers
• If you will buy clothing application is included. The cost of the app will be counted in the price of running products, customers which already has application get discount e.g. 5% = mutual increasing sales
• I suggest that clothes and shoes should be colored by visible contrasting colors e.g. light green and blood red...
Running clothing examples of products
Example: by buying a running shoes you also get a registration code for zombie run app
The coast of the app will be counted in the price e.g. running shoes
Imagine this in light
green and blood red
Addidas Zombie Boost
Zombie Pro runner - new app
World first voice guided training app
first voice virtual trainer application
• Application for Serious running
• Tempo interval training
• Heart rate zones training
It is important to offer a pro running applications for two reasons
1. obtain a new runners which are on a higher physical level
2. keep runners who have improved using Zobies Run and now they are looking for further progress
Voice guided interval training
1. Set your distance or running time (e.g. 35 min)
2. Set your running speed and jogging speed 3. Set changes (distance or time) e.g. 5 - 5 min or 500m jog - 500m run
4. And press start... • Virtual trainer will guide you through the whole
training by telling you starting and end points • Telling you your pace, if you keep the right pace
or you are slowing down or speeding up. • Voice will encourage you to keep your pace and
to finished your sets goal
Voice guided interval training
• You can also change between run and jogging by rapidly speeding up and slowing down (intuitive control)
• You can play your playlist during your run
• Voice give you the starting points and end points
• Guide you true your run
• For example if you are slowing down... Speed up keep going...just a bit more... That is right keep this pace....
• Encouraged you to finish your goals... E.g. only 100 m left keep going...
Heart rate zones training
• Same principle can be used with heart rate
• You set one zone, you wish to stay in, or you can set two or more zones if you want to change it during run.
• Virtual trainer will guide you and keep you in required zone by telling you the information about your pace
• This information will be based on your HR data from HR belt.
„ Every choice to improve something, requires a lot o courage, because behind every innovation is hidden great opportunity but also a threat at the same time. It is our determination and hard work
which makes difference“
Ing.Mgr. Ondrej Ďurják, PhD.
