Zombies Run! Transforming Fitness,

Games & Story@zombiesrungame

Six to Start and Naomi Alderman

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Adrian Hon@adrianhon

CEO, Six to Start@sixtostart

Alex Macmillan@arexx

Lead Developer, Six to Start

Matt Wieteska@gamecat

Audio Director, Six to Start

Naomi Alderman@naomiallthenews

Lead Writer, Co-Creator

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• 400,000+ sales• 4,000,000+ runs• iOS & Android

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We’re not health experts, so why does it work?

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How do we keep Runner 5 running all the time?

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Why do we have such a high proportion of women

players?

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How did the tech and game experience change the story (and vice versa)?

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Why Android 4.0+ and iOS 6+ for Zombies, Run! 2?

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How and why did we provide VoiceOver support?

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How did we develop it so quickly? What were the

trade-offs?

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How did we record the audio on our Kickstarter budget?

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What did we learn during recording and production?

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$7.99?! Are we insane? Why not freemium?

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Why aren’t we ‘really’ location-based?

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zombiesrungame.com@zombiesrungame

feedback at sxsw.tv/ch8

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