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YOUR
ECOSYSTEM
SOCIALMEDIA
How does it all fit together?
With so many pieces of your online presence out there, social media can seem like an ocean to many.
That’s why we created this simple eco-system map.
There are of course, many other pieces you can add to your online presence, but this is a good
foundation to start with.
The Heart of your presence
WEBSITE
You’ve just finished your website. 120 hours & thousands of dollars later and it looks great! So now what?
Now you need to tell the world about it, so how exactly do you go about doing that?
You need little birds to spread the word, you need some social media to connect you with your audience, to
help build your community.
The Heart of Your Presence
The Heart of your presence
WEBSITE
Audience, Engagement & Leads
SOCIAL MEDIA
The Social Media Eco-System
There are many reasons your business needs a blog, but none are more valid than the fact it builds your authority.
By creating content to share, you help generate traffic to your site. This in turn helps your standing with Google by providing
consistent fresh content for it to recognize.
Simple put, your blog is the air of your eco-system
Showcase Your Expertise
Show your expertise
BLOG
The Heart of your presence
WEBSITE
Audience, Engagement & Leads
SOCIAL MEDIA
Show your expertise
BLOG
The Social Media Eco-System
The purpose of a white paper is to promote a certain product, service, technology or methodology to influence
prospective customers' decisions.
We do this by providing factual information – minus marketing fluff.
By offering your expertise in exchange for a prospect’s email address, we continue to feed the eco-system, adding to our
email list and creating valuable content we can continue to use, something we colloquially refer to as — Evergreen content.
Evergreen Content for Emails
Whitepapers for EmailsLANDING PAGE
The Heart of your presence
WEBSITE
Audience, Engagement & Leads
SOCIAL MEDIA
Show your expertise
BLOG
Whitepapers for EmailsLANDING PAGE
The Social Media Eco-System
A newsletter is a great way to keep in touch with your prospects. It’s a marketing tool that your customers actually
signed up for, so obviously they want to see it.
This is where you can share important updates, promotions etc.. to once again provide information that positions you as an
expert in your field.
This of course builds a level of trust and loyalty with your customers. All in all, it’s a win-win.
Email Subscribers
Monthly SubscriptionsNEWSLETTER
The Heart of your presence
WEBSITE
Audience, Engagement & Leads
SOCIAL MEDIA
Show your expertise
BLOG
Whitepapers for EmailsLANDING PAGEMonthly Subscriptions
NEWSLETTER
The Social Media Eco-System
You’ve just finished your website, 120 hours later and it looks great!So now what? Now you need to tell the world about it, so how
exactly do you go about doing that?
You need little birds to spread the word,you need some social media to connect with your audience,
to help build your community.
The Heart of Your Presence
Messenger BirdsThe 5 strongest reason behind creating a social media presenceare the following:
1. Brand Awareness - Developing influence in your community.2. Audience Cultivation - Build a community that willingly advocates on your behalf.3. Engagement - Build strong relationships by embedding yourself into relevant conversations. 4. Drive Traffic - Spread your message to new and diverse crowds and brings visitors to you.5. Lead Generation - By becoming an influencer in your community, you build direct relationship which in turn win over prospects.
There are many reasons your business needs a blog, but noneare more valid than the fact it builds your authority
by creating content to share, generates traffic to your siteand helps your standing with Google by providing
consistent fresh content for it to recognize.
Simple put, your blog is the air of your eco-system
Showcase your Expertise
Show your expertiseBLOG
The Heart of your presenceWEBSITE
A newsletter is a great way to keep in touch with your prospects. It’s a marketing tool that your customers actuallysigned up for, so obviously they want to see it.
This is where you can share importants updates about yourbusiness, to once again provide information that positionsyou as an expert in your field, and of course, builds a levelof trust and loyalty with your customers.
All in all, it’s a win-win.
Monthly Subscriptions
Monthly SubscriptionsNEWSLETTER
The purpose of a white paper is to promote a certain product, service, technology or methodology to influence prospective customers' decisions.
We do this by providing factual information – minus marketing fluff.
By offering your expertise in exchange for a prospect’s emailaddress, we continue to feed the eco-system, adding to our subscribers list and creating valuable content.
Whitepapers for Emails
Whitepapers for EmailsLANDING PAGE
Audience, Engagement & LeadsSOCIAL MEDIA
The Social Media Eco-SystemThe infographic below is meant to provide a visual representation of whatyour social media marketing presence generally looks like. There are more components,however this can be viewed as a foundation.
