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Flavors of Engagement Tactics for online conversation and bite-size learning #WorldBankCmty Sharon Lina Pearce

World Bank: Flavors of Engagement - Tactics for online conversation and bite-size learning

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Page 1: World Bank: Flavors of Engagement - Tactics for online conversation and bite-size learning

Flavors of Engagement Tactics for online conversation and bite-size learning

#WorldBankCmty

Sharon Lina Pearce

Page 2: World Bank: Flavors of Engagement - Tactics for online conversation and bite-size learning

Learning Gets Shorter

• The perfect videos had 100 hits each in a company of 60k

Social Networking

Page 3: World Bank: Flavors of Engagement - Tactics for online conversation and bite-size learning

Learning Gets Shorter

• The perfect videos had 100 hits each in a company of 60k

• My previous experience in training department

• shorter learning objects (+ survey):

• First year, short videos of less than 10 mins

Page 4: World Bank: Flavors of Engagement - Tactics for online conversation and bite-size learning

Learning Gets Shorter

• The perfect videos had 100 hits each in a company of 60k

• My previous experience in training department

• shorter learning objects (+ survey):

• First year, short videos of less than 10 mins

• Next year, we created short guides

Which of the two, new learning objects got the greater number of hits?

Page 5: World Bank: Flavors of Engagement - Tactics for online conversation and bite-size learning

Learning Gets Shorter

Page 6: World Bank: Flavors of Engagement - Tactics for online conversation and bite-size learning

Learning Gets Shorter

• LET’S HERE FROM YOU – Who has used a “shortening” technique (such as video, quick guide, key learning brief, process document, etc) in WB – were you successful or not?

• Was there a learning curve?

• Did it matter where you posted and how you shared the item?

• Any costs associated with it? Length?

• Were you able to involve a recognized expert?

• How would you encourage your peers to develop and deliver them?

• Or, what would need to change to make it work in your community?

Page 7: World Bank: Flavors of Engagement - Tactics for online conversation and bite-size learning

Jumpstart Conversation

Keep in mind

• Employee pressures

• Reach out to members

Page 8: World Bank: Flavors of Engagement - Tactics for online conversation and bite-size learning

Jumpstart Conversation

Keep in mind

• Employee pressures

• Reach out to members

Subject Matter Resources

• World Bank library service

Page 9: World Bank: Flavors of Engagement - Tactics for online conversation and bite-size learning

Types of Jumpstart

• Conflict

• Challenge

Page 10: World Bank: Flavors of Engagement - Tactics for online conversation and bite-size learning

Conflict

• Use when you find that community members are not exchanging valuable information

• Which is the best irrigation system in dry regions, sprinkler or drip?

• Use a similiar technique when discussion is lagging

• Make an opinionated or controversial statement:

• There is no money to invest in sprinkler or drip irrigation in poorer countries. The only viable option is the creation of canals.

Page 11: World Bank: Flavors of Engagement - Tactics for online conversation and bite-size learning

Challenge

• Community on FB

• Objective: gather stories for a book

• Several discussions a month

• 20 people, 4 reactions (corrections or questions) & 2 co-creators (stories)

• Offer delivery options

• Tell your story

• React to this photo

• Record stories

Page 12: World Bank: Flavors of Engagement - Tactics for online conversation and bite-size learning

Challenge

Nothing worked until I posted an unusual photo with the challenge:

“Who wants to claim this father?”

Page 13: World Bank: Flavors of Engagement - Tactics for online conversation and bite-size learning

How To Create Conflict

• LET’S HEAR FROM YOU –

• Share a statement

• Others suggest how to make it a ‘choose sides’ or ‘challenge’ question

• Will this produce constructive conflict?

• If not, how to re-write it?