#WSIMiami

Why It Pays to Be Likeable

Dave Kerpen, CEO Likeable Local September 2015

Author of 2 Likeable BooksSlideshare.com/davekerpen

#WSIMiami

11 Simple Concepts to Build a Likeable Business

#WSIMiami

7 Simple Social Concepts to Drive Results

1. Listen. 2. Respond. 3. Tell. Don’t

Sell.4. Be Authentic.

5. Advertise. Better.6. Provide Value.7. Be Grateful.

#WSIMiami

1. Listen First and Never Stop Listening.

“When people talk, listen completely. Most people never listen.”

- Ernest Hemingway

#WSIMiami

Listen to your prospects.

#WSIMiami

Listen to your customers.

#WSIMiami

Your customers are asking for you.

#WSIMiami

2. Respond. To Everyone.

“Life is 10% what happens to you and 90% how you react to it.”

-Charles Swindoll

#WSIMiami

Responsiveness is No Longer Optional.

#WSIMiami

LAST: Listen, Apologize, Solve, Thank.

#WSIMiami

The 4 Most Important Words in Social Media “I’m Sorry & Thank You.”

#WSIMiami

Use Your Unique Brand Voice.

#WSIMiami

Respond to Positive Comments Too.In Your Own Unique Voice.

#WSIMiami

3. Tell. Don’t Sell.

“Storytelling is the most powerful way to put ideas in the world today.”

- Robert McKee

#WSIMiami

My Story.

#WSIMiami

Use Tools To Help You Tell Stories.

#WSIMiami

Inspire Your Customers to Tell Your Story.

#WSIMiami

4. Be Authentic. Be Real.

“I had no idea that being my authentic self could make me as rich as I’ve become. If I had, I’d done it a lot earlier.”

- Oprah

#WSIMiami

Be Yourself. Online and Offline.

#WSIMiami

5. Advertise (Better).

“Nobody reads ads. People read what interests them, and sometimes that’s an ad.”

- Howard Luck Gossage

#WSIMiami

Use Hypertargeting and Nonotargeting.

#WSIMiami

92% of people trust their friend’s recommendations.

#WSIMiami

6. Provide Value. For Free.

“Try not to become a man of success, but rathertry to become a man of value.”

- Albert Einstein

#WSIMiami

10% Off : Marketing 50% Off: Value 100% Off: Loyal customers for life

#WSIMiami

Cumberland Farms: Free Chillzone Day.

#WSIMiami

Loyal Customers For Life.

#WSIMiami

Provide B2B Value through LinkedIn, Webinars, Articles, & eBooks.

#WSIMiami

7. Be Grateful.

“I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by wonder.”

- G.K. Chesterton

#WSIMiami

The Power of “Thank You”

#WSIMiami

Donors Choose, R.O.I. of Gratitude.The Original Social Media.

Those who received handwritten thank you notes were 38% more likely to donate again!

#WSIMiami

SIGN UP 1 Likeable Customer & get $75 Amex Gift Card

SIGN UP 2 Likeable Customers & get $200 Amex Gift Card

#WSIMiami Special

**Customers must sign up before Sept 30 for you to redeem special offer **

#WSIMiami

“How dare you settle for less when the world has made it so easy for you to be remarkable?”

- Seth Godin

@DaveKerpendave@likeable.comDaveLinkedin.com

THANK YOU/ GRAND PRIZE/ QUESTIONS