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After some research, Digital Roots produced this infographic that illustrates the ROI of social media, broken down into three basic business results: retention, reputation and revenue: http://bit.ly/IfDoXI
Citation preview
retention reputation revenue 1 2 3
What we’re all missing about the
Roi of social media @ Digital Roots, we understand that there are 3 essential results a company wants from their
investment in social media
We’re breaking down the ROI of social media with concrete stats. This is why you should invest:
© 2007-2013 Digital Roots. All rights reserved.
r e t e n t i o n
We can all agree that brand loyalty is a key factor in customer retention. The best way to build it is to build a relationship with your customer, right? Wrong.
77% Of customers do not want a
relationship with a brand
Companies with clear core values
are often renowned as the
“best social media brands”
What is your core value?
So what wins a customer?
oreo value = pop
culture brand
leader
zappos value =
customer
service
Shared values
Sixty
-sev
en pe
rcen
t Of
cust
omer
s say
Is the factor makes them loyal to a brand’s product or service
r e p u t a t i o n
Percent of customers go to social media for info on a brand 70
60 Percent of customers spread information on social media
about a brand
Percent of customers make purchase decisions based on information they’ve seen on social media
49
45 Percent of customers who engage in a word of mouth
conversation after researching on social media
Percent of people aged 18-34 say that they would be upset if they posted on social media and didn’t receive a response when they were expecting one
56
4.3 Million $ Is the estimated global average
loss from social media crises
Reduced stock prices Costs of litigation
Direct financial loss Loss of customer trust
Lost revenue
5 Contributing factors
Do you monitor & respond to social media complaints?
r e v e n u e
yes, investments in social can profit
In 2011, the Frito-Lay company launched the “Do Us a Flavor” campaign on social media: letting fans create and eventually vote for a new Lay’s potato chip flavor.
pepsico Parent company of frito-lay
$66.5B Reported a 15% increase in revenue in 2011
That
’s
The campaign
itself helped
lays reverse a
6 year decline
in sales
watch your brand conversation
© 2007-2013 Digital Roots. All rights reserved.
Works Cited: Stampler; Business Insider, Facebook Says These are the 20 Best Brands on the Social Network, 4/29/13 Freeman, Spinner, Bird; Harvard Business Review, Three Myths about What Customers Want, 5/23/12 Symantec, Symantec Finds Enterprises That Are Not Preserving Social Networking Business Content Risk Increased Litigation Costs and Company Reputation, 7/21/11 Fisher; ROI in social media – A look at the arguments, 6/16/09 PepsiCo, PepsiCo Reports Fourth Quarter and Full Year 2011 Results