Building for a World of Beacons !April 7, 2014

Building for a World of Beacons

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Platform that connects three things: user experiences, content and beacons.

Leading independent site focused exclusively on beacons.

Who and Why

Building for a World of Beacons

3 Who and Why

We’re beacon ‘agnostic’. We’re looking for smart people. We’re collaborating with organizations in Canada, Australia, US and Europe.

Traveling Up the Stack

Building for a World of Beacons

5 Agenda

Beacons 101 - and some myths Beacon Hardware The Future (and opportunities) !!

Beacon 101 (and some myths)

I ONCE WAS BLIND

Building for a World of Beacons

9 Beacon 101

But Now I See

iBeacon 101: The gateway drug for

the Internet of Everything

Because Proximity Matters !

I’m here! !

Oh, hi! !

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12 Beacon 101

Ah! So that’s an iBeacon!

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13 Beacon 101

Yeah, not so fast.

All iBeacons are BLE beacons. All BLE beacons are beacons.

Not all beacons are BLE. Not all BLE are beacons.

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Powering a new era of wearable, contextual and sensor-based computing.

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What is it? The server contains a number of attributes, and the GATT Profile defines how to use the Attribute Protocol to discover, read, write and obtain indications. These features support a service-based architecture. The services are used as defined in the profile specifications. GATT enables you to expose service and characteristics defined in the profile specification.

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Building for a World of Beacons

18 iBeacon 101

Which brings us back to Apple: Trademark

Non-paired specification Advertising interval

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19 iBeacon 101

Bonus Slide 1: Bold Prediction

While beacons work with Android, Google/Samsung et al will also launch

a very different ‘flavor’ of beacon.

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Imagine a beacon on a car in a dealership. Your phone “hears” the beacon and then calculates how close it is. As you approach the car, different pieces of content are displayed based on proximity to the vehicle.

Example: A Car Dealership

When you approach the car, your app automatically changes and displays its price, features and other information.

iBeacon

iBeacon 101

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A single beacon can trigger multiple interactions. A message when you arrive at the dealer; a video as you approach the car; a “request assistance” button when you stand next to it.

Example: A Car Dealership

Interaction #3 Interaction #2

Interaction #1

iBeacon

iBeacon 101

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WHAT IF? You add other ‘stuff’?

iBeacon 101

Temperature WiFi Accelerometers Connected devices Google Glass Wearables !

The Hardware

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Building for a World of Beacons

27 Hardware02 # Number of bytes that follow in first AD structure 01 # Flags AD type 1A # Flags value 0x1A = 000011010 bit 0 (OFF) LE Limited Discoverable Mode bit 1 (ON) LE General Discoverable Mode bit 2 (OFF) BR/EDR Not Supported bit 3 (ON) Simultaneous LE and BR/EDR to Same Device Capable (controller) bit 4 (ON) Simultaneous LE and BR/EDR to Same Device Capable (Host) 1A # Number of bytes that follow in second (and last) AD structure FF # Manufacturer specific data AD type 4C 00 # Company identifier code (0x004C == Apple) 02 # Byte 0 of iBeacon advertisement indicator 15 # Byte 1 of iBeacon advertisement indicator e2 c5 6d b5 df fb 48 d2 b0 60 d0 f5 a7 10 96 e0 # iBeacon proximity uuid 00 00 # major 00 00 # minor c5 # The 2's complement of the calibrated Tx Power

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But it’s the FIRMWARE (oh, and battery) that counts

Battery conservation/sleep mode/timers Advertising interval TX Power Security wrapper (if any) Firmware updates Tuning functions !!!

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NO, it’s the INSTALLATION that counts

RF Interference Signal Range Variability over time Fleet management Beacon assignment !!!

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NO, it’s the SECURITY that counts

Hacking the Firmware Beacon Spoofing Duplicate UUIDs Beacon Hijacking !!!

Bonus Slide 2: Bold Prediction

The security layer will be the prime driver of hub/node deployments in the months to come.

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NO, it’s USER ACCEPTANCE that counts

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NO, it’s USER DOWNLOADS that count

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34 iBeacon Myths

Which brings us to SOME MYTHS

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I need to send someone around to LOAD CONTENT onto my beacons

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Beacons TRACK PEOPLE

and are really just surveillance devices.

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Beacons TRIANGULATE

location.

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No one ever turns BLUETOOTH ON

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No one will want to be SPAMMED

with all these messages they’ll get.

Sure. So the question is - what value will you bring to users?

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41 iBeacon 101

Building for a World of Beacons

42 iBeacon Case StudiesWho’s Using Beacons?

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43 iBeacon Case StudiesBeacons Aren’t Just For Coupons: For Tulips Too!

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44 iBeacon Case StudiesBeacons Aren’t Just For Coupons: Museums…

And simulating a minefield at the UN…

What Will We Do With Beacons Next?

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46 What Next?

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47 What Next?

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48 What Next?

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49 What Next?

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Where will YOU

go with Bluetooth LE beacons? !

What Next?

Doug Thompson CEO doug@dot-3.net Twitter: @dusanwriter !www.dot-3.net www.beekn.net !!

Paul Ransom Director | UK paul@dot-3.net 416-479-3459 m 07970 470040 !!