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Web Site Design, Trust,Satisfaction and E-loyalty
Submitting to : Prof. Dr. Tejas Shah
By: Lokesh Lodha Mohit Singh Rahul Soni
Aamir Khan
Introduction
• India’s population (totaling 1.08 billion) is highly involved in internet use.
• Large numbers of potential consumers from diverse cultures, there is little research on the underlying characteristics that impel these different groups to buy online.
• Investigation is thus required web site design elements with respect to trust, satisfaction and loyalty in India.
Cultural Factors
• Power distance refers to the extent to which a society accepts unequal distributions of power in organizations and institutions.
• In feminine societies there is an emphasis on quality of life and relationships.
• Cultures that focus on material success and
assertiveness are considered more masculine in orientation.
Important Criteria
There are four main important criteria
1. Web design2. Trust 3. E - Satisfaction 4. E - Loyalty
Web Design
• Term web design is normally used to describe the design process relating to the client side design of a website
• The planning and creation of websites includes the information architecture, user interface, site structure, navigation, layout, colors, fonts.
• The local web site will be preferred over the foreign web site of the same online vendor for the following specific design
– (a) menu layout– (b) access to product information– (c) professional design of the web site– (d) logical presentation of product information– (e) screen design– (f) navigation
Trust
• Trust is both and emotional and logical act.
• Emotionally, it is where you expose your vulnerabilities to people, but believing they will not take advantage of your openness.
• Logically, it is where you have assessed the probabilities of gain and loss, calculating expected utility based on hard performance data.
• There are a number of different ways we can define trust. Here are the dimensions of trust and consequent definitions
• Trust in the customer brand relationship
• Boost your credibility as an expert in your filed
• Make use of your blog to engage with customers
E - Satisfaction• It is a measure of how products and services supplied by
a company meet or surpass customer expectation.
• Customer satisfaction provides a leading indicator of consumer purchase intentions and loyalty.
• The importance of customer satisfaction diminishes when a firm has increased bargaining power
E - Loyalty• Loyalty is strictly interpersonal and only
human being can be the object of loyalty.
• It is a measure of how products and services supplied by a company meet or surpass customer expectation.
• The online loyalty may be defined as a deeply held intension to repurchase a product and service consistently from an e - vendor in the future.
Introduction of Company
• Digital Practices:
– Facebook Page– You tube channel – LinkedIn Profile– Shiksha.com– Government Portals– Mobile Applications
Facebook page
• In this Facebook page they will get to know messages , reviews , from to job seekers .
• So when job seekers find out job threw facebook page so facebook provides the best opportunity to find the right job to right time .
Company Practices based on Criteria
• Website Design:– The user menus are clearly categorized and
are well laid out on the Naukri.com website:• Jobs• Recruiters• Services• Other Details• Log In Option
• We can easily recognize and find where product and services related information is located.
• Web site looks professionally designed and well presented.
• Product information provided on the website is presented consistently and logically.
• Screen design of the web site like colors ,boxes , menus , navigation tools is well presented .
• All information options, product attributes and product information are well designed and presented.
Company’s Method• Ability to keep online Data collection
• Reassurance that every information are legal
• Being part of an online community
• 24 hour access to Recruitment Process
• Security of personal Information
• Quick, easy to use search tools