Web and Social Media at the

Smithsonian American Art Museum

Georgina Goodlander Deputy Chief, Media and Technology

November, 2013

First, some background

Smithsonian American Art Museum The Smithsonian American Art Museum is dedicated to collecting, understanding, and enjoying American art. The Museum celebrates the extraordinary creativity of artists whose works reflect the American experience and global connections. americanart.si.edu | facebook.com/americanart | twitter.com/americanart | flickr.com/americanartmuseum youtube.com/americanartmuseum | pinterest.com/americanartpin | americanartluce.tumblr.com

Luce Foundation Center americanart.si.edu/luce facebook.com/americanartluce americanartluce.tumblr.com

Interpretive kiosks americanart.si.edu/luce

Ghosts of a Chance www.ghostsofachance.com www.museumsandtheweb.com/mw2009/papers/goodlander/ An ARG is “an interactive narrative that uses the real world as a platform to tell a story that may be affected by participants’ ideas or actions.” – Wikipedia tinyurl.com/goac-explained

PHEON[the game that no-one played] Evaluation reports: www.tinyurl.com/pheonfacebook www.tinyurl.com/pheonmuseum

The Art of Video Games americanart.si.edu/taovg

It changed EVERYTHING

How we approach development, when we start talking about an exhibition, how we talk about it, what we talk about, & who manages it.

So, what are we doing now? (a sampling)

Behind-the-scenes photos

americanart.si.edu/visit/social_media/

americanart.si.edu/visit/social_media/

Behind-the-scenes videos

Podcasts & interviews with curators and artists

americanart.si.edu/visit/social_media/

Digital installations

americanart.si.edu/visit/social_media/

americanart.si.edu/visit/social_media/

Live tweeting

Wikipedia editathons

Hackathons

Memes

americanart.si.edu/visit/social_media/

& charades

Thank you!

Georgina  Goodlander  |  goodlanderg@si.edu    @bathlander  |  countedshadows.com  

slideshare.net/georginab