Social media and beyond.

Managing your brands in the social media landscape.

WHO  WE  ARE  

Vöcanic is the largest full service Social Media marketing firm in the region.

Strategy | Technology | Engagement Management | Community Management | Social Media Analytics | Facebook Media Buying

WE  BELIEVE  

The Power of Personal Recommendation is valued as the most trusted source of information before making a purchase decision.

WE  PASSED  THE  STRESS  TEST  

Many times…

We manage web, mobile and multi-million social media communitites across the region for leading brands in Telco, IT, Automotive, Food & Beverage, Consumer Goods, Retail, Banking and Tourism just to name a few.

Challenge us!

A  TRUSTED  PARTNER  

All brands of Unilever in Indonesia are using our technology for social media management & analysis!

More than 63 million Indonesians follow these brands!

AND THERE are opportunities

280 million mobile subscribers in 2013

Indonesia’s people spend 5.1 hrs daily on social media platforms excl.

chats, messaging

64 million active FB users (83% of total Internet users)

peer recommendations prevail online consultation

Estimated 100 million internet subscribers by 2016 (20%+ YOY)

INDONESIA:  A  POTENTIAL  MARKET  

A BRAND IS NO LONGER WHAT WE TELL THE CONSUMER IT IS … IT’S WHAT CONSUMERS TELL EACH OTHER IT IS.

Got  the  new  #Puma’s  @MAP  

Like!  

WTF^$  

Share  

SIMPLE  QUESTIONS  –  ONE  CHALLENGE  

PREPAID  

Are you managing your communities effectively and in an efficient manner? Are you gathering actionable insights from your audience? Are you sure you are utilizing social media optimally?

?  

?  

?  ?  

“We’re tweeting live from HR where we’re all being fired! Exciting!! #hmvXFactorFiring”

“…mass execution of loyal workers and gross mismanagement at the head office…”

“…unpaid, illegal interns…”

“Just overheard our Marketing Director (he’s staying, folks) ask ‘How do I shut down Twitter?”

Thu,  09:45am   Thu,  11:55am  

23,100  search  results  for  #hmvXfactorFiring  

1,300  re-­‐tweets    in  10  minutes  

10s  of  thousands  of  comments  

thousands  of  menPons  In  Blogs  and  social  media  

WHEN  SOCIAL  MEDIA  BACKFIRES  

HOW  DO  YOU  MANAGE  YOUR  COMMUNITIES?  

For businesses, community management is too complex to manage with native tools: •  Several Facebook pages •  Several Twitter accounts •  Security risks •  Issue tracking •  Audit trail •  Drafting posts •  Authorizing posts •  High volume of posts •  Threaded conversations •  Several social media managers

(internally and often in different agencies) •  Negative comments on official SM profiles •  Customer Service escalation (ticketing) •  Sentiment tracking •  Quality control …and the list goes on!

GUESS  LESS  –  KNOW  MORE  

For marketers, the new opportunity is actionable customer insights: •  What is the conversation your audience is having with your brand?

•  What topics are they talking about & how do they feel? •  Who are your community members?

–  What are their interests? –  Who do they influence? –  Where are they?

LOSE YOUR BLINDFOLD!

OUR  CONSULTATIVE  APPROACH  

Social  Media  (Readiness)    audit  and  consultaPon    SOCIAL  BY  DESIGN  STRATEGY   Strategy  based  on  client’s  strategic  

and  operaPonal  goals  

*seamless  integraPon  of  social  data  with  customer  CRM  data  

Campaign  development  and  media  plan  based  on  brand  goals  

Design,  mechanics,  development,  launch,  maintenance  PROGRAM  MANAGEMENT  

TECHNOlOGY  &  PLATFORMS   VSocialTM  -­‐  Enterprise-­‐scale  social  conversaPons  management  placorm  

V.O.CTM,  GroundswellTM,  IDXTM,  SSSOTM,  Planned  Crisis,  Loyalty,  CRM*  

Pro-­‐acPve  &  re-­‐acPve  community  management,  O>F>R  

Planned  Crisis  Management,  AnalyPcs  &  ReporPng  ENGAGEMENT  MANAGEMENT  

INSIGHTS  &  ANALYTICS   Social  Community  Analysis  (social  graph,  senPment…)   Campaign  analyPcs,  SLA  tracking,    

WHO  DO  WE  WANT  TO  MEET?  

1.  Chief Marketing Officers 2.  Senior Brand Managers 3.  Marketing Managers/Directors 4.  Digital Marketing Managers 5.  CRM Managers 6.  Procurement 7.  Social Media Managers/Community Managers Anyone who represents •  FMCG •  Telcos •  Technology Companies •  Food and Beverage companies •  Pharmaceuticals, •  Media companies (Magazines/News) •  E-Commerce