Social media and beyond.
Managing your brands in the social media landscape.
WHO WE ARE
Vöcanic is the largest full service Social Media marketing firm in the region.
Strategy | Technology | Engagement Management | Community Management | Social Media Analytics | Facebook Media Buying
WE BELIEVE
The Power of Personal Recommendation is valued as the most trusted source of information before making a purchase decision.
WE PASSED THE STRESS TEST
Many times…
We manage web, mobile and multi-million social media communitites across the region for leading brands in Telco, IT, Automotive, Food & Beverage, Consumer Goods, Retail, Banking and Tourism just to name a few.
Challenge us!
A TRUSTED PARTNER
All brands of Unilever in Indonesia are using our technology for social media management & analysis!
More than 63 million Indonesians follow these brands!
AND THERE are opportunities
280 million mobile subscribers in 2013
Indonesia’s people spend 5.1 hrs daily on social media platforms excl.
chats, messaging
64 million active FB users (83% of total Internet users)
peer recommendations prevail online consultation
Estimated 100 million internet subscribers by 2016 (20%+ YOY)
INDONESIA: A POTENTIAL MARKET
A BRAND IS NO LONGER WHAT WE TELL THE CONSUMER IT IS … IT’S WHAT CONSUMERS TELL EACH OTHER IT IS.
Got the new #Puma’s @MAP
Like!
WTF^$
Share
SIMPLE QUESTIONS – ONE CHALLENGE
PREPAID
Are you managing your communities effectively and in an efficient manner? Are you gathering actionable insights from your audience? Are you sure you are utilizing social media optimally?
?
?
? ?
“We’re tweeting live from HR where we’re all being fired! Exciting!! #hmvXFactorFiring”
“…mass execution of loyal workers and gross mismanagement at the head office…”
“…unpaid, illegal interns…”
“Just overheard our Marketing Director (he’s staying, folks) ask ‘How do I shut down Twitter?”
Thu, 09:45am Thu, 11:55am
23,100 search results for #hmvXfactorFiring
1,300 re-‐tweets in 10 minutes
10s of thousands of comments
thousands of menPons In Blogs and social media
WHEN SOCIAL MEDIA BACKFIRES
HOW DO YOU MANAGE YOUR COMMUNITIES?
For businesses, community management is too complex to manage with native tools: • Several Facebook pages • Several Twitter accounts • Security risks • Issue tracking • Audit trail • Drafting posts • Authorizing posts • High volume of posts • Threaded conversations • Several social media managers
(internally and often in different agencies) • Negative comments on official SM profiles • Customer Service escalation (ticketing) • Sentiment tracking • Quality control …and the list goes on!
GUESS LESS – KNOW MORE
For marketers, the new opportunity is actionable customer insights: • What is the conversation your audience is having with your brand?
• What topics are they talking about & how do they feel? • Who are your community members?
– What are their interests? – Who do they influence? – Where are they?
LOSE YOUR BLINDFOLD!
OUR CONSULTATIVE APPROACH
Social Media (Readiness) audit and consultaPon SOCIAL BY DESIGN STRATEGY Strategy based on client’s strategic
and operaPonal goals
*seamless integraPon of social data with customer CRM data
Campaign development and media plan based on brand goals
Design, mechanics, development, launch, maintenance PROGRAM MANAGEMENT
TECHNOlOGY & PLATFORMS VSocialTM -‐ Enterprise-‐scale social conversaPons management placorm
V.O.CTM, GroundswellTM, IDXTM, SSSOTM, Planned Crisis, Loyalty, CRM*
Pro-‐acPve & re-‐acPve community management, O>F>R
Planned Crisis Management, AnalyPcs & ReporPng ENGAGEMENT MANAGEMENT
INSIGHTS & ANALYTICS Social Community Analysis (social graph, senPment…) Campaign analyPcs, SLA tracking,
WHO DO WE WANT TO MEET?
1. Chief Marketing Officers 2. Senior Brand Managers 3. Marketing Managers/Directors 4. Digital Marketing Managers 5. CRM Managers 6. Procurement 7. Social Media Managers/Community Managers Anyone who represents • FMCG • Telcos • Technology Companies • Food and Beverage companies • Pharmaceuticals, • Media companies (Magazines/News) • E-Commerce