Twitter Basics:

Source: Socialnomics 2014

Source: Socialnomics 2014

How will you stand out?

You

Others in your Industry

Industry Thought

Leaders/Experts

Coworkers/ Colleagues/ Classmates

Local Influencers

Business Owners

City Officials News

Correspondents

Potential Clients/Customers/

Employers

Family/Friends

…yes.

Industry Leaders/News Sources

@JeanChatzky

@Kiplinger

If you’re a finance major…

• Local Influencers

@StCloudGreater

@SCTimes

• Potential employers

• Make sure to read anything you retweet first

• Industry news, professional advice, funny pictures, etc.

Retweet Relevant Information

• Blog posts from the university related to your major

• News articles about SCSU/your major in the St. Cloud area

Share Your Industry’s Content

• Share industry news that you find

• Soft opinions on industry practices

• Shout-outs to businesses, partners and/or potential employers

• Info from an event you’re attending (live-tweeting)

• Pictures!

Tweet Your Own Thoughts

(like, for real)

As a general rule of thumb, don’t post anything on social media that you wouldn’t say to your boss’ (or professor’s) face.

If you are an accounting major…

• Retweet

Industry leaders/news sources

sharing accounting news/stories

• Potential Employer’s Content

Tweeting articles/posts from

potential employers,

like the “Block Talk”

blog by H&R Block

*Don’t forget to tag

@HRBlock when tweeting it!

• New regulation in the accounting industry? Share your thoughts about it!

• Have a good conversation at a job fair? Give them a shout-out!

• Come across a funny (appropriate) picture? Tweet it!

Your own thoughts (gasp!)

Take it up a notch:

Twitter Chats

• Industry-specific weekly chats denoted by a #

• Gain followers, reputation, and insight

Listening

• What are your followers saying?

• How can you be a part of the conversation?

• How can you be helpful?

Responding

(it’s that easy)

• 70% of customer service complaints on social media go unanswered.

• Pro tip: Answer people.

If you’re a Marketing major…

• Twitter Chats

– #AdweekChat

• Listening

– Does someone you follow tweet: “Anyone available to consult on marketing ideas?” – you better be responding!

– Use the Twitter search to find tweets with keywords like: • Advertising

• Marketing

• Social media

• Integrated marketing

– Be helpful

If someone asks:

You should respond:

Be HELPFUL. You might not make a sale today, but consumers will remember you down the road.

• Responding

– Simple, friendly,

helpful responses are

all you need!

* When in doubt, fav

it out

Remember: people

don’t HAVE tweet at you,

so if they do – you

better be

acknowledging

them!

LinkedIn:

Source: Socialnomics 2014

• Used by white-collar business people

• Great for recruitment, networking, & education

• Best content is helpful and makes the audience feel like experts

Participate as a person; be generous

with knowledge

Make connections with…*

People you’ve worked with/classmates

Friends & family members

Follow businesses you’re interested in

Join & interact with groups

Use the “groups you may like” feature

Try to be active in 3-5 groups (posting,

commenting, liking etc.)

Reach out to top contributors in your

groups to make valuable connections

Share, like & comment

Like and/or comment on things to network with

your connections

Share similar things as you would on Twitter

• Connections

– Use the “people you may know” tool.

The more connections you have, the

more you’ll uncover new connections

with this feature

– Upload your email contacts

If you’re a management major…

• Groups – Use the “groups you may

like” tool

– You can also use the search feature for Groups

– Once in the group, use the discussion field to share news, or click on an existing discussion to participate

• Sharing/Liking/Commenting – Share schedules for management conferences, news from

management-related organizations, etc. - similar to Twitter!

When you like or comment on a post, your network can see it in their timeline. It’s an easy way to network and give credit to posts that you like.

• Used by business people

• Great for thought leadership, SEO

• Best content is useful and helpful

• Keys to success? Use in conjunction with events, speaking, etc.

Let’s Connect! Follow @emilybertram3 on Twitter Find me on LinkedIn: www.linkedin.com/in/emilybertram