Using Social Media to Make a Meaningful Splash

By Danielle Brigida

National Social Media Manager U.S. Fish & Wildlife Service

Reasons We’re Active on Social

Fire = Criticism

Earth = Relationships

Flood = Support

Be Present in the Community

Listening with Intention

Use Content to Provide Context

Original

Tagboard Searches Hashtags

#RaganMSFT@starfocus

Research and Measure

Experiment and Motivate: #IvoryCrush

Experiment and Motivate

Act on What You Learn

Collect Qualitative Data That Informs Your Strategy

Reporting Crimes

Advocacy Requests

Identify Possibilities to Engage in a Meaningful Way

Use Content

Build Mutual Relationships

Always Remember Your Goals…

Revisits Your Goals:

Improving Reputation

Combines Available Measurement Tactics:

Social Analytics and Web Analytics

Combines Qualitative and Quantitative

Information:

Comments and Increased Shares

Steps to Making a Difference with Social Media

• Be Present in the Community

• Listening with Intention

• Experiment and Motivate

• Act on What You Learn

• Measure and Start Over