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Presentation slides for the Asia Pacific Region Scouts Workshop in Bogor during the Marketing & Communication Workshop
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WHICH VIRAL CAMPAIGN DO YOU REMEMBER?
17 million videos!!
10 billion views by 440 million users!!
28 million related posts, comments and likes
VIRAL = IMPACT?
!!!!!!!!!!!!!
‘Viral’ doesn’t necessarily mean world-wide. Viral within
a specific community or a niche market can have a
significant impact on your business and bottom line.
HOW CAN I MAKE SOCIAL MEDIA WORK FOR ME?
#1-1!Knowing your goal
#1-2!Know what your audience care
#2!What value can you bring?
That’s !the !
magic
MagicAudience Value
The Magic !Formula?
S.T.E.P.P.S
SOCIAL CURRENCY
SOCIAL CURRENCY
People share things that make them look good to others.
Remarkability
TRIGGERS
TRIGGERS
Ideas that are top of mind related to stories, occurrences or environments.
Associating with daily event - Kit Kat
EMOTION
INVOKE THE EMOTION
Positive Negative
Awe Anger
Sentiment Anxiety
Humour Sad
Excitement
“ People don’t want to feel like they’re told something - they want to be entertained, they
want to be moved.!!
- Anthony Cafaro, Designer @ Google
PUBLIC
Follow the friend
PRACTICAL VALUES
STORIES
“You cannot make your content go viral. !You can only control the quality of your content. !
TACTICAL ON SOCIAL MEDIA
!!
Quotes!
!!
Memories!
!!
Questions!
!!
Real Time!
!!
Infographic!
HOW TO MAKE A PERFECT FACEBOOK POST?
Group Exercise
Group Exercise
You have 10 minutes
With the information you have today - S.T.E.P.P.S, what would you do to increase awareness
about your local scouting?
