If you really want to change the world, you must become a powerful storyteller. Storytelling isn’t just a communications tool, but a central element of your transformative work. We must share stories that shift perceptions, ignite imaginations and inspire action. Stories are the fabric of human identity. They are how we understand ourselves, each other and the world. Whether you are looking for funding, supporters, customers, working on writing a convincing business plan, delivering a 30 second elevator pitch, etc. you need to be able to tell a compelling story that moves people. Our ability to create change depends on our ability to tell a powerful story that not only enables others to see the world in a new way, but inspires them to become supports and champions of our causes. This workshop is designed to teach nonprofits, social entrepreneurs and professionals at all levels how to tell stories that catalyze their work and fulfill on their missions.
Text of The Power of Storytelling to Create Impact
We need to IDENTIFY & CHANGE the stories that are keeping
us trapped personally and systemically.
Dominant narratives are the ARMOR of the status quo.
By telling new stories, we can build A N E W W O R L D .
The ability to dream up and spread these solutions lives or
dies on the ability to tell great stories that inspire people to
think differently. -Jonah Sachs, Story Wars
S TO R I E S H O L D O U R I D E N T I T I E S TO G E T H E R
We cannot think without language, we cannot process experience
without story. -Christina Baldwin
S TO R I E S A L L O W U S TO C R E AT E O R D E R O U T O F T
H E C H A OT I C .
T H E Y D O T H I S B Y E D I T I N G O U T I R R E L E V A N T
D E TA I L S .
And defining a cause for each effect.
Stories remain the invisible glue through which people narrate
the meaning of their lives and interweave their lives with other
lives. -Michael Margolis, Believe Me.
Use narrative to create new frames. T H E J O B O F T H E C O N
S C I O U S S TO R Y T E L L E R :
S TO R Y -Event Unity -The who, what, when, where, how of an
event that occured -It has a begining, middle, and end N A R R AT I
V E -A system of stories: Two or more stories that add up to create
a larger narrative -Narrative: What do these stories tell us about
how the world is? -Open ended V S
Dont just flip the coin. R E F R A M I N G N A R R AT I V E S
That is still working within/being judged by the old narratives
T H I N K O F B R A N D N A R R AT I V E A S : This is the
journey that we are on and we invite you to join us. This is how it
has been, but this is how it could be. Heres how we are making that
happen and why we need you.
Use narrative to build movements. T H E J O B O F T H E C O N S
C I O U S S TO R Y T E L L E R :
Stories are designed to persuade an audience of a storytellers
worldview. H O W D O T H E Y D O T H I S ? Stories express
Communities are groups bound by shared values. Through
storytelling, you communicate your values so your audience can say,
Hey! I believe that too! S TO R I E S S Y N C H R O N I Z E B R A I
H O W TO C R A F T A V I S I O N A R Y N A R R AT I V E 1.
Hook: Personal story that describes the status quo OR a brief
glimpse into whats possible 2. Define the status quo. 3. Cost of
the status quo. 4. Alternate reality. Other Possibility. 5. How do
you know this other future is possible? 6. Compelling details of
the new reality. 7. How your audience is essential/needed in order
for this new future to come true.
N E W N A R R AT I V E F R A M E D E L I V E R E D T H R O U G
H P E R S O N A L S TO R I E S =T H E B E S T W AY TO A W A K E N T
H E W O R L D
S TO R Y P O R T F O L I O : The individual stories that add up
to your brand narrative.
Y O U R S TO R Y P O R T F O L I O T Y P E O F S T O R Y D E S
C R I P T I O N The Calling Story Each person in your organization
has a calling story. The story of when they knew they had to do
this work. The person they met. The story of how your organization
came to be. The story of your founders insight that led to your
formation. Stories about someone whose life changed as a result of
your organization. Stories about how your supporters got inspired
to take action and what they did as a result. Stories about lessons
that youve learned along your changemaking path. We realized we
werent going to be successful on our mission unless we.... THE
ORIGIN STORY Lesson Stories IMPACT STORIES Movement Stories
H O W TO S T R U C T U R E Y O U R S TO R Y: S T O R Y A R C H
MOMENT OF CHANGE AFTER CALL TO ACTION The A-ha! Moment. Ground it
in a specific location. How is life different because of this
realization? Include a detail or anecdote about how the impact was
experienced. Relate the story back to your audience. Empower them
to apply the moral of the story to their lives. BEGINNING The hook:
set the stage and introduce who, what, when, and where. PROBLEM
Present the problem. Include a detail or anecdote about how the
challenge was experienced. JOURNEY TO CHANGE Struggle of the
journey makes the character change.
Each character pursues some type of goal in accordance with his
or her values, facing difficulty along the way and either succeeds
of fails according to the storytellers view of how the world
T E N E L E M E N T S O F G R E AT S TO R I E S
Great stories... Are emotional and show vulnerability.
Great stories... Are about journeys where the protagonist
learns something about the world.
Great stories... Describe a personal transformation.
Great stories... Have one protagonist at the heart.
Great stories... have dramatic tension. The stakes are high.
They make the audience wonder, What will happen next?
Great stories... Include memorable details that are relevant to
the core message.
Great stories... Are simple- they only include details that
illustrate the mesage.
Great stories... Make the audience have an A-ha! moment.
Great stories... Have a moral at the heart of the story.
Great stories... Present lessons that encourage people to
pursue their higher values.
C R E AT E A W A R E N E S S I N F L U E N C E B E H A V I O R
C H A N G E AT T I T U D E S
P I C K I N G A S TO R Y What is your goal? What action do you
want them to take? What Ah-Ha! moment might help them take that
action? What story will lead to that Ah-Ha! moment? CHOOSE THE
STORY THAT WILL GET THEM TO TAKE THAT ACTION
Think about the shift in perspective you want the audience to
have. Do you have a story of when you had that shift in perspective
S TO R Y T E L L I N G S T R AT E G Y: CREATE your
brand/campaign narrative Figure out the smaller stories you can
tell which SUPPORT that larger narrative ADAPT these stories for
various platforms and mediums and share over time/throughout your
campaign through newsletters, videos, blogs, pinterest, facebook