UBL & LIAS library lectures - Social Media

1Discover theworldatLeidenUniversity

Coffee Break Exercise:1: Google your name + University of Leiden2: Make a note of how many of the 10 results on the 1st page accurately refer to you.3: Identify how many of the 10 results provide links that are relevant to your research/you as a researcher.


PhD and Social Media

Nadia Kreeft – Subject librarian Japanese & Korean studies

Considerations for your PhD research and post-PhD career


This presentation1.Social Media: we all do it2.What’s in it for you?3.Perils and Pitfalls of Social Media4.Social Media at work5.All things considered6.Support at Leiden University7.Recommended Readings8.Questions/Comments/Discussion


Disclaimer


Social Media: we all do itSocial media n. websites and applications which enable users to create and share content or to participate in social networking. (oxford dictionary)

But what about the apps?

“Social Media is about Sociology, not Technology” - Brian Solis, Altimeter group.


What’s in it for you?1. Stay Informed2. Online Peer Review3. Collaboration4. Increase your Impact5. Improve your writing6. Build Your personal brand7. Stay in control of your

message


.....but also:1. Support2. Spread the love and

your knowledge (#phdchat?)

3. Setting the record straight


Question:

Who feels confident about using social media in study and research?


Perils and Pitfalls


Personal v.s Professional Life


Fear of procrastination


No time


Other often cited reasons• Critique from fellow

academics• Social Media Use as an

obligation• Becoming the target of

attack• Too much self promotion by

others• Possible plagiarism of ideas• Commercialisation of

content/• Copyright IssuesOften not stated, but heavily implied:• Lack of Know-how for apps

and sites• Too late in the game


Social Media reality check•Image of Social Media:-Free ?-Easy ? -Magic? •What about the concerns?-Personal inhibitions-Professional hurdles-Business mechanisms


Rome wasn’t build in a day•One step at the time1. Just sharing2. Just reading3. Commenting4. Discussing5. Collaborating6. Publishing7. Marketing yourself8. Online Teaching (?)


Social Media at work


QUESTIONS•Who feels that social media are important for a PhD student?

•Who feels that social media are important for your post-PhD career?


PhD and career•The PhD candidate as temporary employee

1. Future ambitions-Academic career-Business career-Other career

2. Working on your reputation-Researcher- Innovator- Teacher

3. What is your social media strategy?


Social Media as Online Portofolio (1)PhD student as writer of publications

- First embryonic ideas: tweets, discussion forum, facebook groups + reactions/retweets- First reflections on ideas: blogs / Wiki / etc.: reactions/comments/suggestions- First conceptual model/empirical results: conference presentation; comments/backchannel- Conceptual model/empirical results: journal paper (open access?)

From idea to publication: building an online reputation


Social Media as Online Portofolio (2)PhD student as teacher/presenter

Conference 2.0:• #AAS17?• Streaming• Webinar/Podcast• MOOC/SPOC?• Teacher•Online interaction with students•Sharing materials•Co-creation of slides, workgroups and digital-born projects


Social Media as Online Portofolio (3)PhD student as innovator

Collaborative Projects• Network• Collaborative Tools• VRE• Crowdsourcing Conference Organisor•Online Event tools: Linkedin Events/Facebook events etc• Conference presence: hasthag/ linking speakers etc.


All things considered•What is the added value of social media for your research in your particular field/topic?•Is the return worth the investment?•Can you incorporate it in your daily routine while avoiding the pitfalls of social media?•Do you have adequate support to make social media work for you?


Social Media @Leidenuniv


Course for Phd students• Topics: - Why use social media? - How to use social media - How to use social media without it

taking up too much time - Practical tips, with examples of what

works and what doesn’t• Trainers:- Erik Kwakkel (researcher and avid

user of Twitter, blogs, Tumbl and more)- Hermen Visser (science editor)• Duration: 4 hours. Costs; 100 euro.• PhD students can join for free• Course given based on expression of

interest.• http://tinyurl.com/

leidensocialmediacourse


Instellingsonderdeel ContactpersoonUniversiteit Leiden/SCM Annegien LucasArcheologie - Archaeology Roelant JonkerCampus Den Haag - Campus The Hague Benedicte DobbingaGeesteswetenschappen - Humanities Marten Jesse PotGeneeskunde/LUMC - Medicine Martine OudenhovenRechtsgeleerdheid - Law Esther SibbelSociale wetenschappen - Social Sciences Karlijn SpoorWiskunde en Natuurwetenschappen - Science Nathalie BorstUB - Library Erik WeberICLON Carla den HartogHonours Academy Floortje Daemen

Social Media contact personsContact persons for Social Media Questions @Leidenuniv:• Questions about Social Media?• Need advice with starting your own account?Facebook group ‘Social Media Universiteit Leiden”https://www.facebook.com/groups/321357721250115/

mailto:[email protected]












https://www.facebook.com/groups/321357721250115/

https://www.facebook.com/groups/321357721250115/


Social Media ‘Role Models’ (?)


Social media Guidelines•http://staff.leiden.edu/h-r/codes-of-conduct/leiden-university-social-media-guidelines.html


Recommended ReadingsBooks:•Mark Carrigan, Social Media for Academics (April 2016) •George Veletsianos, Social Media in Academia: Networked Scholars (January 2016)

Websites: •Studyingwithsocialmedia.blogspot.nl (English)•Markcarrigan.net •http://tinyurl.com/scilogs-social

http://tinyurl.com/scilogs-social


Questions/Discussion


Slides made with thanks to:• http://perspectiveix.com/blog/2015/08/social-media-is-not-free-easy-a

nd-magic/• http://phd.leiden.edu/current/generic/research/wetenschappers-en-s

ociale-media.html • http://blogs.lse.ac.uk/impactofsocialsciences/2012/07/16/researchers

-guide-info-overload-curation/• http://www.academiaobscura.com/essential-hashtags-for-academics/• http://infospace.ischool.syr.edu/2012/06/21/social-networking-for-aca

demics-and-scholars/• http://studyingwithsocialmedia.blogspot.nl/2015/02/using-your-blog-

as-research-journal.html• http://blog.taaonline.net/2015/02/8-reasons-why-academics-should-b

e-on-social-media/?utm_campaign=shareaholic&utm_medium=twitter&utm_source=socialnetwork#acwri• http://www.theguardian.com/higher-education-network/blog/2013/fe

b/05/academic-twitter-technology-social-media-universities• http://www.scilogs.com/the-leap/some-academics-still-dont-get-social-

media/• http://www.slideshare.net/sverjans/social-media-and-phd-students• https://blogs.fe.up.pt/michelle/

• And, of course, http://phdcomics.com/comics.php

http://perspectiveix.com/blog/2015/08/social-media-is-not-free-easy-and-magic/



http://phd.leiden.edu/current/generic/research/wetenschappers-en-sociale-media.html

http://phd.leiden.edu/current/generic/research/wetenschappers-en-sociale-media.html

http://blogs.lse.ac.uk/impactofsocialsciences/2012/07/16/researchers-guide-info-overload-curation/



http://www.academiaobscura.com/essential-hashtags-for-academics/

http://www.academiaobscura.com/essential-hashtags-for-academics/

http://infospace.ischool.syr.edu/2012/06/21/social-networking-for-academics-and-scholars/

http://infospace.ischool.syr.edu/2012/06/21/social-networking-for-academics-and-scholars/

http://studyingwithsocialmedia.blogspot.nl/2015/02/using-your-blog-as-research-journal.html

http://studyingwithsocialmedia.blogspot.nl/2015/02/using-your-blog-as-research-journal.html

http://blog.taaonline.net/2015/02/8-reasons-why-academics-should-be-on-social-media/?utm_campaign=shareaholic&utm_medium=twitter&utm_source=socialnetwork#acwri



http://www.theguardian.com/higher-education-network/blog/2013/feb/05/academic-twitter-technology-social-media-universities

http://www.theguardian.com/higher-education-network/blog/2013/feb/05/academic-twitter-technology-social-media-universities

http://www.scilogs.com/the-leap/some-academics-still-dont-get-social-media/

http://www.scilogs.com/the-leap/some-academics-still-dont-get-social-media/

http://www.slideshare.net/sverjans/social-media-and-phd-students

http://www.slideshare.net/sverjans/social-media-and-phd-students

https://blogs.fe.up.pt/michelle/

http://phdcomics.com/comics.php

http://phdcomics.com/comics.php