Twitter Marketing Learning Path

Twitter Chats

#SproutChat#HootChat#SimplyChat#DayChat#ppcchat#InfluencerChat#semrushchat

- Create a chat to establish yourself as a leader in your business

- Organize a tweetup

Steps: 1. Pitch 2. Follow up (at different times) 3. 2nd follow up the day after the chat

- Use for competitor analysis and customer service (create support account)

- Monitor mentions even without @, track all variations

- Use advanced search

- Use branded hashtags to crowdsource

- Leave Twitter tabs open for live social interaction

- Break a blog post into smaller tweets

- Mention all brand in tweets

- Share a post more than once

- Create split tests: tweet, use Bit.ly to create test links

- Ask followers if they can’t find your product in stores

- Update customers

- Use images instead of words

- Create Twitter lists: industry influencers, local media, customers (private list), local business, competitors (private)